Rev (drink)

Rev

Two bottles of blue Rev Energy
Type	Alcopop
Introduced	2000
Alcohol by volume	7%
Flavour	Original ("Blue"), Watermelon + Grapefruit ("Red"), Mulberry ("Purple"), Quebec only
Variants	Rev Energy, Rev Low (discontinued), Rev Factor (discontinued)
Website	Geloso Group Quebec

Rev is a 7% ABV vodka-based cola beverage (alcopop), infused with guarana. Malt beverage versions are also available in cans instead of plastic bottles. ^[1] Rev was originally manufactured by FBM Distilleries in Brampton, Ontario, Canada, but is currently also marketed as a malt-based beverage by the Geloso Group ^{[2] [3]} and distributed exclusively within Canada under license from Bacardi. The malt version is currently available in 3 flavours in Quebec: Original ("Blue"), Watermelon + Grapefruit ("Red"), and Mulberry ("Purple"). ^[4] The Mulberry flavour is sold only in Quebec, ^[5] with all other flavours being available in all other provinces.^{[ citation needed ]}

Rev was introduced in April 2000, as a beverage marketed towards rave and nightclub culture. ^[6]

Rev-Bomb

Rev-Bomb

Cocktail
A shot of Jägermeister dropped into Rev creates a Rev-bomb.
Type	Mixed drink
Standard drinkware	A pub glass and a shot glass.

Rev when combined with Jägermeister makes a drink called a "Rev-Bomb", a variation of a Jägerbomb. ^[7] The T-Room on the Dalhousie University campus is credited with inventing this combination in 2009. ^[8] The Rev-Bomb is a "depth charge" or "bomb shot", which refers to cocktails that are made by dropping a shot glass filled with liquor into another drink.

In popular culture

Canadian indie rock band Alvvays titled their third studio album, Blue Rev (2022), after the drink. ^[9]

See also

• Wine cooler

References

1. "REV ORIGINAL". The Beer Store. Retrieved 2022-12-06.
2. "REV Ontario". Geloso Group of Companies. Retrieved 2022-12-06.
3. "REV Quebec". Geloso Group of Companies. Retrieved 2022-12-06.
4. "REV". Geloso Group of Companies. Retrieved 2022-12-06.
5. "REV". Geloso Group of Companies. Retrieved 2022-12-06.
6. "Rev all the rage with club crowd". The Eyeopener. 27 September 2000. Retrieved 2019-04-14.
7. McGuire, Virginia Clare (1 July 2013). "13 Canadian Alcoholic Beverages for Your Canada Day Boozing". Mental Floss. Archived from the original on 31 January 2023. Retrieved 28 December 2023.
8. Dalhousie Gazette Staff (17 September 2010). "Something for everyone at the T-room". Dalhousie Gazette.
9. Cohen, Ian (October 6, 2022). "The Beautiful Blue Twisted Fantasies of Alvvays". The Ringer. Retrieved October 6, 2022.