History
Revolution Beauty claims to be based around the principles of inclusivity and affordability in makeup, with a diverse range of affordable products. [4]
The brand is known for its use of influencer marketing, [5] and social media, particularly Instagram and TikTok. [6]
The company has faced claims from brands such as Kat Von D and beauty YouTuber Manny MUA for allegedly plagiarizing makeup designs and concepts, claims which co-founder Adam Minto denies. [7]
All Revolution products are all cruelty free, with 76% of the brand stocking vegan products. [8]
In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK. [9]
In 2021, Revolution Beauty made its stock market debut, with Jupiter Asset Management and Chrysalis Investments pledging shares. [10] [11] [12] In March 2021, the company appointed Dave Forsey as its new Managing Director. [13]
In July 2023, Revolution's chief executive and chairman, Bob Holt, was ousted in a boardroom coup led by the company's major shareholder, Boohoo. [14] Later that year in December 2023, the company's chief financial officer stepped down. [15]
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