Revolution Beauty

Last updated

Revolution Beauty
Revolution Beauty Logo.png
Type of businessPLC
Type of site
Online shopping
Founded2014
Headquarters
Kent & London
,
United Kingdom
OwnerRevolution Beauty Group PLC
Founder(s) Adam Minto and Tom Allsworth
CEOLauren Brindley
Products Cosmetics
Employees337
URL www.revolutionbeauty.com

Revolution Beauty is a UK-based beauty company that was founded in 2014 by Adam Minto and Tom Allsworth. It sells makeup, skincare and hair products. [1] As of 2021, the brand has 220 employees and an annual turnover of $139 million. [2] Their products are sold online as well as in Boots, Superdrug, Ulta and Target stores. [3]

History

Revolution Beauty claims to be based around the principles of inclusivity and affordability in makeup, with a diverse range of affordable products. [4]

The brand is known for its use of influencer marketing, [5] and social media, particularly Instagram and TikTok. [6]

The company has faced claims from brands such as Kat Von D and beauty YouTuber Manny MUA for allegedly plagiarizing makeup designs and concepts, claims which co-founder Adam Minto denies. [7]

All Revolution products are all cruelty free, with 76% of the brand stocking vegan products. [8]

In 2019, Revolution Beauty was named within the Sunday Times Fast Track 100 as the fastest growing beauty brand in the UK. [9]

In 2021, Revolution Beauty made its stock market debut, with Jupiter Asset Management and Chrysalis Investments pledging shares. [10] [11] [12] In March 2021, the company appointed Dave Forsey as its new Managing Director. [13]

In July 2023, Revolution's chief executive and chairman, Bob Holt, was ousted in a boardroom coup led by the company's major shareholder, Boohoo. [14] Later that year in December 2023, the company's chief financial officer stepped down. [15]

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References

  1. "Makeup Revolution - How Beauty Influencer Started a New Revolution". influencermatchmaker.co.uk. Retrieved 11 August 2021.
  2. Bourke, Joanna (29 June 2021). "Revolution Beauty set to list on Aim, with the group eyeing expansion". www.standard.co.uk. Retrieved 26 August 2021.
  3. "Investegate |Revolution Beauty Announcements | Revolution Beauty: Intention to Float on AIM". www.investegate.co.uk. Retrieved 1 September 2021.
  4. "London Stock Exchange welcomes Revolution Beauty Group plc to AIM - Welcome Story At London Stock Exchange | London Stock Exchange". www.londonstockexchange.com. Retrieved 11 August 2021.
  5. "Makeup Revolution - How Beauty Influencer Started a New Revolution". influencermatchmaker.co.uk. Retrieved 7 September 2021.
  6. PYMNTS (2 April 2021). "Revolution Beauty Seeks 'New Face' Via TikTok". www.pymnts.com. Retrieved 7 September 2021.
  7. "Revolution Beauty 'don't deliberately copy anyone'". BBC News. 29 June 2021. Retrieved 11 August 2021.
  8. "Everything you need to know about Revolution PRO Beauty - LOOKFANTASTIC UK". LOOKFANTASTIC. 24 July 2020. Retrieved 16 August 2021.
  9. Gillil, Nikki (8 July 2020). "How Revolution Beauty's 'fast beauty' model has impacted the industry". Econsultancy. Retrieved 16 August 2021.
  10. "Revolution Beauty to make stock market debut". CityAM. 13 July 2021. Retrieved 11 August 2021.
  11. "Revolution Beauty eyes AIM float, attracts £90 million Jupiter investment | Shares Magazine". www.sharesmagazine.co.uk. Retrieved 11 August 2021.
  12. McGachey, Kristen (29 June 2021). "Chrysalis swoops on second investment in a week as it backs..." Portfolio Adviser. Retrieved 28 August 2021.
  13. Armstrong, Ashley (18 December 2023). "Forsey joins the cosmetic revolution to rival Ashley". The Times . ISSN   0140-0460 . Retrieved 18 December 2023.
  14. Cahill, Helen (18 July 2023). "Revolution Beauty chairman and chief executive go as part of Boohoo settlement". The Times . ISSN   0140-0460 . Retrieved 19 July 2023.
  15. Matthews, Eva (December 2023). "UK's Revolution Beauty's CFO to exit, granting Boohoo's wish". Reuters .