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Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. Mattel consists of three business segments: North America, International and American Girl.
An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually marketed toward boys and adult collectors. The term was coined by Hasbro in 1964 to market G.I. Joe to boys.
He-Man is a superhero and the protagonist of the sword and planet Masters of the Universe franchise, which includes a toy line, several animated television series, comic books, and a feature film. He-Man is characterized by his superhuman strength and in most variations, is the alter ego of Prince Adam. He-Man and his friends attempt to defend the secrets of Castle Grayskull, the planet Eternia, and the rest of the universe from the evil forces of his archenemy Skeletor. He-Man is also the twin brother of She-Ra.
He-Man and the Masters of the Universe is an American animated television series produced by Filmation based on Mattel's toy line Masters of the Universe. The show was one of the most popular animated shows of the 1980s.
Kenner Products, known simply as Kenner, was an American toy company founded in 1946. Throughout its history, the Kenner brand produced several highly recognizable toys and merchandise lines including action figures like the original series of Star Wars, Jurassic Park and Batman as well as die cast models. The company was closed and merged by its corporate parent Hasbro in 2000.
She-Ra: Princess of Power is an American animated series produced in 1985 by Filmation. A spin-off of Filmation's He-Man and the Masters of the Universe series, She-Ra was aimed primarily at a young female audience to complement He-Man's popularity with young males. Unlike He-Man, which was based on the Masters of the Universe toy line by Mattel, the creation of She-Ra was a collaboration between Filmation and Mattel. The initial group of characters and premise were created by uncredited writers Larry DiTillio and J. Michael Straczynski for Filmation, while the characters introduced later were designed by Mattel. Mattel provided financial backing for the series, as well as an accompanying toy line. The series premiered in 1985 and was ended in 1987, after 2 seasons and 93 episodes.
Masters of the Universe is a sword and planet-themed media franchise created by Mattel. The main premise revolves around the conflict between He-Man and Skeletor on the planet Eternia, with a vast lineup of supporting characters in a hybrid setting of medieval sword and sorcery, and sci-fi technology. A follow-up series, She-Ra: Princess of Power revolves around He-Man's sister She-Ra and her rebellion against The Horde on the planet Etheria. Since its initial launch, the franchise has spawned a variety of products, including multiple lines of action figures, six animated television series, several comic series, video games, books and magazines, a daily newspaper comic strip, and two feature films.
Castle Grayskull is a fictional castle that forms a central location in the Masters of the Universe toy/comic/animation universe and also appears in the 1987 live action adaptation. The concept is credited to Donald F. Glut. The toy set was invented by Roger Sweet. Castle Grayskull was a "major feature of Mattel's line", and was "one of the most famous playsets of all time".
Beast Man is a supervillain in the toy line and cartoon series Masters of the Universe; the savage right-hand man of Skeletor, he can control many wild creatures and has brute strength.
Stinkor is a fictional character, a villain from He-Man and the Masters of the Universe. Labeled the "Evil Master of Odors," Stinkor is essentially a humanoid skunk whose superpower is the ability to release a toxic odor from his body that renders foes immobile.
The Super Powers Collection was a line of action figures based on DC Comics superheroes and supervillains that was created by Kenner Products in the 1980s.
Batman action figures have been produced since the 1940s. These action figures, inspired by the character's appearance in comics and serials, were created by DC Comics and manufactured by various toy companies. These figures were made of various materials such as wood, tin, and plastic. They were typically between 6 and 8 inches in height and featured movable joints that allowed them to be posed in various positions.
DC Superheroes is a collection of action figures originally produced by Mattel in early 2006. It is divided into three different lines - the Justice League Unlimited toyline, with figures based on the animated Justice League Unlimited series; the S3: Select Sculpt Series, featuring more comic-accurate figures in the 6" scale; and a 12" figure line. The S3 line is further divided into two lines - one featuring Batman, and the other featuring Superman. Series 1 of the S3 line began shipping just after Christmas 2005 to Wal-Mart and began arriving in retailers like Target and Toys "R" Us approximately one month later. The figures have characteristics similar to the competing Marvel Legends line in terms of detailed sculpting, articulation, and including a comic book or diorama with each figure.
Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea is a 2005 book by Roger Sweet and David Wecker that recounts Sweet's work behind the scenes of the corporate culture of the 1980s American toy industry.
David Wecker is a writer His experience includes nearly 25 years as a newspaper columnist for The Cincinnati Post, The Kentucky Post and the Scripps News Service. His Post editors said he wrote about ordinary people in a way that made them memorable.
DC Universe Classics is an action figure toyline, a sub-line of the DC Universe toy brand manufactured by Mattel. They were 6-inch scale figures based on the fictional characters owned by DC Comics. The entire line was sculpted by the Four Horsemen Studios, and was first available for sale in 2008. The "DC Classics" line ceased to be sold at retail in 2012 with wave 20. The series then became an online-and-convention exclusive line. It was announced in late 2014 that the line would end with a final series of six figures celebrating the history of the line.
The Power Sword, also referred to as the Sword of Power or the Sword of Grayskull, is a fictional sword from Mattel's Masters of the Universe toy line. In the original mini-comics produced with the toyline in 1981, the Power Sword was a mystical object split into two parts, which Skeletor tries to obtain and put together in order to gain control over Castle Grayskull. In these early stories, He-Man uses an axe and a shield, rather than the magical sword.
Princess of Power is a toyline created by Mattel. Among others, it features the characters of She-Ra and Catra on planet Etheria. With its launch in 1984, the toyline spawned a variety of products, including three lines of fashion action figures. The Princess of Power logo and characters are currently used by Mattel as part of the Masters of the Universe Classics toyline.
References
- 1 2 3 4 "Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea by Roger Sweet and David Wecker". Pop Matters . Retrieved 2011-05-05.
- 1 2 "The Birth of He-Man". The Sneeze (blog) . Retrieved 2011-05-05.
- ↑ Sweet, Roger; David, Wecker Mastering the Universe : He-Man and the Rise and Fall of a Billion-Dollar Idea, Emmis Books July 11, 2005, ISBN 1-57860-223-8
