WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill & Knowlton, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
David Mackenzie Ogilvy was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising." Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts.
94.3 Radio One is a commercial radio network in India owned by HT Media. It has stations in Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Kolkata and Pune.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Prasoon Joshi is an Indian poet, writer, lyricist, screenwriter, communication specialist and marketer. He is the CEO of McCann World group India and Chairman APAC, a subsidiary of the global marketing firm McCann Erickson. He was appointed as the Chairperson of the Central Board of Film Certification on 11 August 2017.
PVR INOX Ltd, formerly known as PVR Cinemas, is an Indian multiplex chain based in Mumbai. It was formed as a result of the merger between PVR Cinemas and INOX Leisure Multiplex. PVR pioneered the multiplex revolution in India by establishing the first multiplex cinema in 1997 at Saket, New Delhi. In 2022, PVR Cinemas achieved the milestone of completing 25 years in the business. As of December 2023, PVR Inox has 1747 screens across 359 properties in 114 cities.
Jack Morton Worldwide is an American multinational brand experience agency. It is a subsidiary of The Interpublic Group of Companies (IPG). The company's current chairman and CEO is Josh McCall.
Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey.
Elephant Design Pvt Ltd. is a Pune based strategic design & innovation consultancy, founded in 1989 by graduates from the National Institute of Design in India.
Public relations is a term that refers to the management of communications between an entity such as an organization or a celebrity, and stakeholders, internal or external, such as investors, employees, communities, customers or clients. It is concerned with reputation building, and is often considered to be a subset to marketing, advertising, or corporate communications.
Piyush Pandey is an advertising professional and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy (agency). He is the recipient of the Padma Shri award (2016). Pandey is also credited with shaping a distinct indigenous influence on Indian advertising that was earlier under the influence of western advertising and ideas.
Hogarth Worldwide is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to international companies.
Peter Miles Young is a British former businessman and the incumbent Warden of New College, Oxford. Until September 2016, he was worldwide chairman and CEO of the international advertising, marketing, communications, consulting and public relations agency Ogilvy & Mather.
Dinesh Dayal is the current Executive Director and Chief Operating Officer at L'Oréal India.
Rajiv Rao is National Creative Director of Ogilvy & Mather, responsible for the ZooZoo and Pug Advertising Campaigns of Vodafone. He also did many other creative campaigns. He had won several medals at Cannes, One Show, Clio, Ad fest, CA, Media Spikes and London International Awards for his Creative work. He worked on Vodafone/Orange in India has won ‘Campaign of the year’, 4 times in a row. The World Brand Congress also conferred Mr. Rajiv Rao with the Creative Person of the year award in 2009. He had also been invited to be a part of the jury at the London International Awards and Ad fest Asia Pacific. According to Economic Times India, he has been in the list of top Creative Directors of the country for the last 5 years.
Asian Paints Ltd is an Indian multinational paint company, headquartered in Mumbai. The company is engaged in the business of manufacturing, selling and distribution of paints, coatings, products related to home décor, bath fittings and providing related services.
Essence was a global data and measurement-driven full service agency that merged with Mediacom in January 2023 to form Essence Mediacom,. Prior to the merger, Essence had 20 offices in 12 countries and a staff of approximately 2,000. Essence managed over $4B in annualized media spend globally, with clients such as Google, The Financial Times, Target, NBCUniversal, BP, FrieslandCampina, L’Oreal and Tesco Mobile. In 2015 Essence became majority owned by WPP, and a part of GroupM, the WPP media investment management operation.
Mahesh Murthy is an Indian marketer, entrepreneur, and investor. He is the founder of the digital agency Pinstorm.
Payal Shah Karwa is an Indian author popular for her book The Bad Touch
