Royal Purple (lubricant manufacturer)

Last updated
Royal Purple, Inc.
Company typePrivate
IndustryOil and chemical
Founded1986
FounderJohn Williams
Headquarters,
Area served
Australia, Canada, China, Italy, Japan, Mexico, United Kingdom, United States
Products synthetic motor oil, synthetic grease, oil filters, gear oil
Parent Calumet Specialty Products Partners [1]
Divisions Royal Purple Consumer Products, Royal Purple Industrial Products
Website royalpurple.com

Royal Purple is an American manufacturer which produces lubricants for automotive, industrial, marine, and racing use. [2] It is known primarily for its line of synthetic Royal Purple Motor Oil products used in gasoline and diesel engines. [3] [4] [5] They also produce other fluids including gear oil, transmission fluid, power steering fluid and industrial gear, bearing, engine, and hydraulic oil. Other products include chassis and bearing grease, lubricant aerosol, aerosol chain lubricant, and firearm lubricant.

Contents

History

The company was founded in 1986 by John Williams, a synthetic oil developer and later consultant. Due to a customer who said he had never seen purple oil, Williams named the product Royal Purple. [6] Producing synthetic oil using its own additives, [7] the company grew and in 2004 completed a 125,000 square foot production facility in Porter, Texas. [8] That same year they acquired a US federal trademark for the exclusive use of purple containers for lubricants. [8] [9] In 2011 Royal Purple had an annual income of 109.5 million dollars, [1] and in 2012 was sold in over 25,000 outlets worldwide. [10] In July 2012 Royal purple got a new owner when it was sold for 335 million dollars to Calumet Lubricants and is now part of their Branded Products Division. [11] [12] [13]

Media

In 2010 Royal Purple cooperated with DJ Funkmaster Flex to promote its products. [14] Royal Purple announced on September 25, 2013 that it would sponsor the Las Vegas Bowl for three years, from 2013 to 2016. [15] The deal is worth more than one million dollars a year. [16] [17] [18] [19] Royal Purple is the official lubricant for Lingenfelter Performance Engineering. [20] And has partnered with many other organizations such as GRC and Rally Cross.

Related Research Articles

A lubricant is a substance that helps to reduce friction between surfaces in mutual contact, which ultimately reduces the heat generated when the surfaces move. It may also have the function of transmitting forces, transporting foreign particles, or heating or cooling the surfaces. The property of reducing friction is known as lubricity.

<span class="mw-page-title-main">Mobil</span> American petroleum brand owned by ExxonMobil

Mobil is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil. The brand was formerly owned and operated by an oil and gas corporation of the same name, which itself merged with Exxon to form ExxonMobil in 1999.

<span class="mw-page-title-main">Motor oil</span> Lubricant used for lubrication of internal combustion engines

Motor oil, engine oil, or engine lubricant is any one of various substances used for the lubrication of internal combustion engines. They typically consist of base oils enhanced with various additives, particularly antiwear additives, detergents, dispersants, and, for multi-grade oils, viscosity index improvers. The main function of motor oil is to reduce friction and wear on moving parts and to clean the engine from sludge and varnish (detergents). It also neutralizes acids that originate from fuel and from oxidation of the lubricant (detergents), improves the sealing of piston rings, and cools the engine by carrying heat away from moving parts.

<span class="mw-page-title-main">Cutting fluid</span> Coolants and lubricants used in metalworking

Cutting fluid is a type of coolant and lubricant designed specifically for metalworking processes, such as machining and stamping. There are various kinds of cutting fluids, which include oils, oil-water emulsions, pastes, gels, aerosols (mists), and air or other gases. Cutting fluids are made from petroleum distillates, animal fats, plant oils, water and air, or other raw ingredients. Depending on context and on which type of cutting fluid is being considered, it may be referred to as cutting fluid, cutting oil, cutting compound, coolant, or lubricant.

<span class="mw-page-title-main">Las Vegas Bowl</span> Annual American college football postseason game

The Las Vegas Bowl is an NCAA Division I FBS annual post-season college football bowl game held in the Las Vegas area. First played in 1992, the bowl was originally held at the 40,000-seat Sam Boyd Stadium in Whitney, Nevada, before moving to the 65,000-seat Allegiant Stadium in Paradise, Nevada, in 2021. The bowl is owned and operated by ESPN Events.

<span class="mw-page-title-main">Synthetic oil</span> Lubricant consisting of artificially made chemical compounds

Synthetic oil is a lubricant consisting of chemical compounds that are artificially modified or synthesised. Synthetic lubricants can be manufactured using chemically modified petroleum components rather than whole crude oil, but can also be synthesized from other raw materials. The base material, however, is still overwhelmingly crude oil that is distilled and then modified physically and chemically. The actual synthesis process and composition of additives is generally a commercial trade secret and will vary among producers.

<span class="mw-page-title-main">Funkmaster Flex</span> American DJ and radio host

Aston George Taylor Jr., professionally known as Funkmaster Flex, is an American DJ, rapper, record producer, and host on New York City's Hot 97 radio station. In 1992, he became host of the first hip hop radio show on Hot 97 in New York, which was a pop radio station at the time.

<span class="mw-page-title-main">Amsoil</span> American multi-level marketing company

AMSOIL Inc. is an American corporation based in Superior, Wisconsin that primarily formulates and packages synthetic lubricants, fuel additives, and filters. Company founder Albert J. Amatuzio developed several synthetic motor oil formulations throughout the mid-to-late 1960s. He was commercially selling synthetic motor oil by 1968. In 1972, AMSOIL 10W-40 Synthetic Motor Oil became the world's first synthetic motor oil to meet American Petroleum Institute requirements, which prompted the company to adopt "The First in Synthetics®" as its tagline. The company introduced several other synthetic lubricants that represented industry firsts throughout the 1970s and early 1980s. It distributes products in North America via a network of independent dealers paid commissions on sales.

Calumet Specialty Products Partners, L.P. is a publicly traded U.S.-based company that was incorporated in 1919. It specializes in the manufacture of lubricating oils, solvents, waxes, packaged and synthetic specialty products, fuels and fuel-related products. The company operates 12 production, blending, and packaging facilities across North America. This includes locations in Princeton, Cotton Valley, and Shreveport, Louisiana; Burnham, Illinois; Dickinson, Texas; Muncie, Indiana; Karns City, Pennsylvania; and Great Falls, Montana. Calumet's specialized hydrocarbon products are distributed around the world to approximately 2,700 global customers.

<span class="mw-page-title-main">Mobil 1</span> Brand of synthetic motor oil

Mobil 1 is a brand of synthetic motor oil and other automotive lubrication products. Originally developed by the Mobil oil company, it is now globally marketed and sold by ExxonMobil.

<span class="mw-page-title-main">Shell Rotella</span> Brand of heavy-duty engine lubricant

Shell Rotella is a line of heavy-duty engine lubrication products produced by Shell plc. The line includes engine oils, gear oils and coolants. The oil carries both the American Petroleum Institute (API) diesel "C" rating as well as the API gasoline engine "S" rating. Ratings differ based on the oil. Rotella oils, like the T3 15W-40, meet both the API CJ-4 and SM specifications, and may be used in both gasoline and diesel engines. However, it is formulated specifically for vehicles without catalytic converters, containing phosphorus levels beyond the 600–800 ppm range. Therefore, Rotella is not recommended for gasoline vehicles with catalytic converters due to the higher risk of damaging these emission controls. Newer formulations of Rotella T6 however are API SM rated as safe for pre-2011 gasoline vehicles.

Oil additives are chemical compounds that improve the lubricant performance of base oil. The manufacturer of many oils can use the same base stock for each formulation and can choose different additives for each use. Additives comprise up to 5% by weight of some oils.

The Lubrizol Corporation is an American provider of specialty chemicals for the transportation, industrial and consumer markets. These products include additives for engine oils and other transportation-related fluids, additives for industrial lubricants, and additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products, pharmaceuticals and medical devices, specialty materials, including plastics technology, and coatings in the form of specialty resins and additives.

<span class="mw-page-title-main">Automotive oil recycling</span> The process of recycling used engine and motor oils

Automotive oil recycling involves the recycling of used oils and the creation of new products from the recycled oils, and includes the recycling of motor oil and hydraulic oil. Oil recycling also benefits the environment: increased opportunities for consumers to recycle oil lessens the likelihood of used oil being dumped on lands and in waterways. For example, one gallon of motor oil dumped into waterways has the potential to pollute one million gallons of water.

<span class="mw-page-title-main">Quaker State</span> American motor oil brand

Quaker State is an American brand of motor oils, owned by Shell USA, the US-based division of Shell plc.

Afton Chemical Corporation develops and manufactures petroleum additives, including driveline, engine oil, fuel and industrial additives. Afton Chemical Corporation is headquartered in Richmond, Virginia, and has operations around the world. The company is a subsidiary of NewMarket Corporation, a corporation specializing in performance specialty chemicals.

<span class="mw-page-title-main">2013 Las Vegas Bowl</span> College football game

The 2013 Las Vegas Bowl was an American college football bowl game that was played on December 21, 2013, at Sam Boyd Stadium in Whitney, Nevada, in the Las Vegas Valley. The 22nd annual Las Vegas Bowl, it featured the Mountain West Conference champion Fresno State Bulldogs against the USC Trojans of the Pac-12 Conference. The game started at 12:30 p.m. PST and aired on ABC and Sports USA Radio. It was one of the 2013–14 bowl games that concluded the 2013 FBS football season. Sponsored by motor oil manufacturer Royal Purple, the game was officially known as the Royal Purple Las Vegas Bowl. The Trojans won by a score of 45–20.

The 2014 Las Vegas Bowl was an American college football bowl game that was played on December 20, 2014, at Sam Boyd Stadium in Whitney, Nevada, in the Las Vegas Valley. The 23rd annual Las Vegas Bowl, it featured the Utah Utes from the Pac-12 Conference against the Colorado State Rams of the Mountain West Conference. It was one of the 2014–15 bowl games that concluded the 2014 FBS football season. The game started at 12:30 p.m. PST and aired on ABC and Sports USA Radio Network. Sponsored by motor oil manufacturer Royal Purple, the game was officially known as the Royal Purple Las Vegas Bowl. Utah beat Colorado State by a score of 45–10.

<span class="mw-page-title-main">Infineum</span>

Infineum International Limited is a joint venture between ExxonMobil and Shell plc through each companies' chemical divisions. Its headquarters are located in Abingdon, England and it has operating centers throughout the United Kingdom, United States, Germany, France, Italy, China, Singapore.

Amalie Oil Company is an American company that manufactures various weights of motor oil, synthetic oil, transmission fluid, and other automotive fluids. The company was founded in Franklin, Pennsylvania, in 1903, giving rise to its current slogan "Better than it has to be... Since 1903."

References

  1. 1 2 Calumet Buys Royal Purple, Imakenews.com, 13 June 2012
  2. No Mention of Viscosity or Thermal Breakdown in this Royal Purple Clip, Popular Mechanics, 29 December 2013
  3. Driving Green for Dummies: It's Easier and Cheaper Than You Think, St. Joseph News-Press, 17 August 2012
  4. Solvent leaves protectant film, Professional Tool & Equipment News, 1 March 2010
  5. Royal Purple Takes the Guesswork Out of Motor Oil Recycling, Reuters, 9 May 2011
  6. Royal Purple treat, New Straits Times, 9 July 2006
  7. Royal Purple: It's the Additives, Stupid, Popular Mechanics, 21 February 2013
  8. 1 2 Industry notes, company news, Motor Age, 1 April 2004
  9. Chicago Tribune Car Notes Column, Chicago Tribune, 1 February 2004
  10. Peter Dalrymple, Co-Founder of Royal Purple, Joins Spine Pain Management, Inc. Board of Directors and Commits to an Additional $2 Million Funding, GlobeNewswire, 26 August 2014
  11. Calumet buying Royal Purple for about $335 million, Indianapolis Business Journal, 6 June 2012
  12. US Calumet agrees to buy lubricant maker Royal Purple, Independent Chemical Information Service, 6 June 2012
  13. New Refineries Bring Big Gains to Calumet Operation, Indianapolis Business Journal, 12 November 2012
  14. Royal Purple Lubricants Taps DJ Funkmaster Flex To Showcase Its Latest Performance Products, PR Newswire, 8 March 2010
  15. New title sponsor named for the Royal Purple Las Vegas Bowl, Las Vegas Sun, 25 September 2013
  16. Las Vegas Bowl gets new name and sponsor: Call it Royal Purple Archived 2013-12-24 at the Wayback Machine , Las Vegas Review-Journal, 25 September 2013
  17. Royal Purple is new sponsor of Las Vegas Bowl, CBS Sports, 25 September 2013
  18. Royal Purple To Title Sponsor Las Vegas Bowl Game For Next Three Years, Street & Smith's Sports Business Daily, 26 September 2013
  19. Royal Purple To Give Away 2015 Subaru WRX, Trip To Las Vegas Bowl In December, Aftermarket News, 9 October 2014
  20. Pair of Royal Purple news items highlight company’s 2014 racing program, NBC Sports, 4 June 2014