A rumor (American English), or rumour (British English; see spelling differences; derived from Latin rumorem 'noise'), is "a tall tale of explanations of events circulating from person to person and pertaining to an object, event, or issue in public concern."[1]
In the social sciences, a rumor involves a form of a statement whose veracity is not quickly or ever confirmed. In addition, some scholars have identified rumor as a subset of propaganda. Sociology, psychology, and communication studies have widely varying definitions of rumor.[2]
Rumors are also often discussed with regard to misinformation and disinformation (the former often seen as simply false and the latter seen as deliberately false, though usually from a government source given to the media or a foreign government).[3]
Early work
French and German social science research on rumor locates the modern scholarly definition of it to the pioneering work of the German William Stern in 1902.[4] Stern experimented on rumor involving a "chain of subjects" who passed a story from "mouth to ear" without the right to repeat or explain it. He found that the story was shortened and changed by the time it reached the end of the chain. His student was another pioneer in the field, Gordon Allport.
The experiment is similar to the children's game Chinese whispers.
A Psychology of Rumor (1944)
"A Psychology of Rumor" was published by Robert H. Knapp[fr] in 1944, in which he reports on his analysis of over one thousand rumors during World War II that were printed in the Boston Herald's "Rumor Clinic" Column. He defines rumor as
a proposition for belief of topical reference disseminated without official verification. So formidably defined, rumor is but a special case of informal social communications, including myth, legend, and current humor. From myth and legend it is distinguished by its emphasis on the topical. Where humor is designed to provoke laughter, rumor begs for belief.[5]
Knapp identified three basic characteristics that apply to rumor:
they're transmitted by word of mouth;
they provide "information" about a "person, happening, or condition"; and
they express and gratify "the emotional needs of the community."
Crucial to this definition and its characteristics is the emphasis on transmission (word of mouth, which then was heard and reported in the newspaper); on content ("topical" means that it can somehow be distinguished from trivial and private subjects—its domain is public issues); and on reception ("emotional needs of the community" suggests that though it is received by an individual from an individual, it is not comprehended in individual but community or social terms).
Based on his study of the newspaper column, Knapp divided those rumors into three types:
Pipe dream rumors: reflect public desires and wished-for outcomes (e.g. Japan's oil reserves were low and thus World War II would soon end).
Bogie or fear rumors reflect feared outcomes (e.g. An enemy surprise attack is imminent).
Wedge-driving rumors intend to undermine group loyalty or interpersonal relations (e.g. American Catholics were seeking to avoid the draft; German-Americans, Italian-Americans, Japanese-Americans were not loyal to the American side).
Knapp also found that negative rumors were more likely to be disseminated than positive rumors. These types also differentiate between positive (pipe dream) and negative (bogie and wedge-driving) rumors.
The Psychology of Rumor (1947)
In the 1947 study, The Psychology of Rumor, Gordon Allport and Leo Postman concluded that, "as rumor travels it [...] grows shorter, more concise, more easily grasped and told."[6] This conclusion was based on a test of message diffusion between persons, which found that about 70% of details in a message were lost in the first 5-6 mouth-to-mouth transmissions.[6]
In the experiment, a test subject was shown an illustration and given time to look it over. They were then asked to describe the scene from memory to a second test subject. This second test subject was then asked to describe the scene to a third, and so forth and so on. Each person's reproduction was recorded. This process was repeated with different illustrations with very different settings and contents.
Allport and Postman used three terms to describe the movement of rumor. They are: leveling, sharpening, and assimilation. Leveling refers to the loss of detail during the transmission process; sharpening to the selection of certain details of which to transmit; and assimilation to a distortion in the transmission of information as a result of subconscious motivations.
Assimilation was observed when test subjects described the illustrations as they ought to be but not as they actually were. For example, in an illustration depicting a battle-scene, test subjects often incorrectly reported an ambulance truck in the background of the illustration as carrying "medical supplies," when, in fact, it was clearly carrying boxes marked "TNT (102)."
Social Cognition
In 2004, Prashant Bordia and Nicholas DiFonzo published their Problem Solving in Social Interactions on the Internet: Rumor As Social Cognition and found that rumor transmission is probably reflective of a "collective explanation process."[7] This conclusion was based on an analysis of archived message board discussions in which the statements were coded and analysed. It was found that 29% (the majority) of statements within these discussions could be coded as "sense-making" statements, which involved, "[...] attempts at solving a problem."[7]
It was noted that the rest of the discussion was constructed around these statements, further reinforcing the idea of collective problem solving. The researchers also found that each rumor went through a four-stage pattern of development in which a rumor was introduced for discussion, information was volunteered and discussed, and finally a resolution was drawn or interest was lost.[7]
For the study, archived discussions concerning rumors on the internet and other computer networks such as BITnet were retrieved. As a rule, each discussion had a minimum of five statements posted over a period of at least two days. The statements were then coded as being one of the following: prudent, apprehensive, authenticating, interrogatory, providing information, belief, disbelief, sense-making, digressive, or un-codable. Each rumor discussion was then analysed based on this coding system. A similar coding system based on statistical analysis was applied to each discussion as a whole, and the aforementioned four-stage pattern of rumor discussion emerged.
There are four components of managing rumors that both of you need to understand for the sake of your relationship's success.[clarification needed] The first, anxiety (situational and personality), is when people who either have a more anxious personality, or people who are in an anxiety- lifting situation are more likely to create rumors in order to relieve some of their insecurities. The second component of managing rumors is ambiguity. Ambiguity is when someone is not sure about what is going on, so they end up assuming the worst. The third component is information importance. . Information is key, and if that information is not juicy or if it does not interest people, there won't be rumors, but information can often be false. Information can also be ambiguous. The last component of managing rumors is credibility. Rumors are often spread by sources that are not credible. A rumor itself is not credible unless it is proven to be true. That is why people say to never trust the tabloids.
Political Communication Strategy
Rumor has always played a major role in politics, with negative rumors about an opponent typically more effective than positive rumors about one's own side.[8]
"Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels. A propaganda organization employs propagandists who engage in propagandism—the applied creation and distribution of such forms of persuasion."
Richard Alan Nelson, A Chronology and Glossary of Propaganda in the United States, 1996
In the past, much research on rumor came from psychological approaches (as the discussion of Allport and DiFonzio demonstrates above). The focus was especially on how statements of questionable veracity (absolutely false to the ears of some listeners) circulated orally from person to person. Scholarly attention to political rumors is at least as old as Aristotle's Rhetoric; however, not until recently has any sustained attention and conceptual development been directed at political uses of rumor, outside of its role in war situations. Almost no work had been done until recently on how different forms of media and particular cultural-historical conditions may facilitate a rumor's diffusion.[9]
The Internet's recent appearance as a new media technology has shown ever new possibilities for the fast diffusion of rumor, as the debunking sites such as snopes.com, urbanlegend.com, and factcheck.org demonstrate. Nor had previous research taken into consideration the particular form or style of deliberately chosen rumors for political purposes in particular circumstances (even though significant attention to the power of rumor for mass-media-diffused war propaganda has been in vogue since World War I; see Lasswell 1927).[9] In the early part of the 21st century, some legal scholars have attended to political uses of rumor, though their conceptualization of it remains social psychological and their solutions to it as public problem are from a legal scholarly perspective, largely having to do with libel and privacy laws and the damage to personal reputations.[10]
Strategic Communication
Similar to their appearance and function in political communication, wherein rumors can be deployed for specific deleterious effect (rumor bomb) or can otherwise plague a candidate for office, rumors also play an important role in strategic communication. Strategic communication is the process of crafting messages in support of specific organizational goals, and is usually concerned with governments, militaries and Non-Governmental Organizations (NGOs). Adroit strategic communication requires an understanding of stories, trends and memes circulating within a culture.
Rumors can be viewed as stories that seem rational but that are steeped into speculation, in connection with a certain narrative landscape (the vast array of cultural expression circulating within a community or region).[11] In their book, Narrative Landmines: Rumors, Islamist Extremism and the Struggle for Strategic Influence, co-authors Daniel Bernardi, Pauline Hope Cheong, Chris Lundry and Scott W. Ruston coin the term narrative IED to help explain the function and danger of rumors in a strategic communication context. Rumors, as narrative IEDs, are low-cost, low-tech communication weapons that can be used by anyone to disrupt the efforts of communication, civil affairs or outreach campaigns such as those undertaken by governments in crisis response situations or militaries in insurgencies. As Bernardi notes, "Like their explosive cousins, rumors can be created and planted by nearly anybody, require limited resources to utilize, can be deadly for those in its direct path, and can instil fear".[12]
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts.
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours.
Disinformation is false information deliberately spread to deceive people. Disinformation is an orchestrated adversarial activity in which actors employ strategic deceptions and media manipulation tactics to advance political, military, or commercial goals. Disinformation is implemented through attacks that "weaponize multiple rhetorical strategies and forms of knowing—including not only falsehoods but also truths, half-truths, and value judgements—to exploit and amplify culture wars and other identity-driven controversies."
Deception is the act of convincing one or many recipients of untrue information. The person creating the deception knows it to be false while the receiver of the message has a tendency to believe it. It is often done for personal gain or advantage. Deception can involve dissimulation, propaganda and sleight of hand as well as distraction, camouflage or concealment. There is also self-deception. It can also be called, with varying subjective implications, beguilement, deceit, bluff, mystification, ruse, or subterfuge.
Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advance their interests and agendas.
Conversation is interactive communication between two or more people. The development of conversational skills and etiquette is an important part of socialization. The development of conversational skills in a new language is a frequent focus of language teaching and learning. Conversation analysis is a branch of sociology which studies the structure and organization of human interaction, with a more specific focus on conversational interaction.
Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.
In social psychology, pluralistic ignorance is a phenomenon in which people mistakenly believe that others predominantly hold an opinion different from their own. In this phenomenon, most people in a group may go along with a view they do not hold because they think, incorrectly, that most other people in the group hold it. Pluralistic ignorance encompasses situations in which a minority position on a given topic is wrongly perceived to be the majority position, or the majority position is wrongly perceived to be a minority position.
Gordon Willard Allport was an American psychologist. Allport was one of the first psychologists to focus on the study of the personality, and is often referred to as one of the founding figures of personality psychology. He contributed to the formation of values scales and rejected both a psychoanalytic approach to personality, which he thought often was too deeply interpretive, and a behavioral approach, which he thought did not provide deep enough interpretations from their data. Instead of these popular approaches, he developed an eclectic theory based on traits. He emphasized the uniqueness of each individual, and the importance of the present context, as opposed to history, for understanding the personality.
Nomothetic and idiographic are terms used by Neo-Kantian philosopher Wilhelm Windelband to describe two distinct approaches to knowledge, each one corresponding to a different intellectual tendency, and each one corresponding to a different branch of academia. To say that Windelband supported that last dichotomy is a consequent misunderstanding of his own thought. For him, any branch of science and any discipline can be handled by both methods as they offer two integrating points of view.
Floyd Henry Allport was an American psychologist who is often considered "the father of experimental social psychology", having played a key role in the creation of social psychology as a legitimate field of behavioral science. His book Social Psychology (1924) impacted all future writings in the field. He was particularly interested in public opinion, attitudes, morale, rumors, and behavior. He focused on exploration of these topics through laboratory experimentation and survey research.
Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.
In news media and social media, an echo chamber is an environment or ecosystem in which participants encounter beliefs that amplify or reinforce their preexisting beliefs by communication and repetition inside a closed system and insulated from rebuttal. An echo chamber circulates existing views without encountering opposing views, potentially resulting in confirmation bias. Echo chambers may increase social and political polarization and extremism. On social media, it is thought that echo chambers limit exposure to diverse perspectives, and favor and reinforce presupposed narratives and ideologies.
Crowd manipulation is the intentional or unwitting use of techniques based on the principles of crowd psychology to engage, control, or influence the desires of a crowd in order to direct its behavior toward a specific action. This practice is common to religion, politics and business and can facilitate the approval or disapproval or indifference to a person, policy, or product. The ethicality of crowd manipulation is commonly questioned.
In social psychology, the Yale attitude change approach is the study of the conditions under which people are most likely to change their attitudes in response to persuasive messages. This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University during World War II. The basic model of this approach can be described as "who said what to whom": the source of the communication, the nature of the communication and the nature of the audience. According to this approach, many factors affect each component of a persuasive communication. The credibility and attractiveness of the communicator (source), the quality and sincerity of the message, and the attention, intelligence and age of the audience can influence an audience's attitude change with a persuasive communication. Independent variables include the source, message, medium and audience, with the dependent variable the effect of the persuasion.
The misinformation effect occurs when a person's recall of episodic memories becomes less accurate because of post-event information. The misinformation effect has been studied since the mid-1970s. Elizabeth Loftus is one of the most influential researchers in the field. One theory is that original information and the misleading information that was presented after the fact become blended together. Another theory is that the misleading information overwrites the original information. Scientists suggest that because the misleading information is the most recent, it is more easily retrieved.
Counterpropaganda is a form of communication consisting of methods taken and messages relayed to oppose propaganda which seeks to influence action or perspectives among a targeted audience. It is closely connected to propaganda as the two often employ the same methods to broadcast messages to a targeted audience. Counterpropaganda differs from propaganda as it is defensive and responsive to identified propaganda. Additionally, counterpropaganda consists of several elements that further distinguish it from propaganda and ensure its effectiveness in opposing propaganda messages.
Post-truth politics, also described as post-factual politics or post-reality politics, amidst varying academic and dictionary definitions of the term, refer to a recent historical period where political culture is marked by public anxiety about what claims can be publicly accepted facts.
Online youth radicalization is the action in which a young individual or a group of people come to adopt increasingly extreme political, social, or religious ideals and aspirations that reject, or undermine the status quo or undermine contemporary ideas and expressions of a state, which they may or may not reside in. Online youth radicalization can be both violent or non-violent.
Political bias is a bias or perceived bias involving the slanting or altering of information to make a political position or political candidate seem more attractive. With a distinct association with media bias, it commonly refers to how a reporter, news organisation, or TV show covers a political candidate or a policy issue.
↑ L. William Stern, Zur Psychologie der Aussage. Experimentelle Untersuchungen über Erinnerungstreue. "Zeitschrift für die gesamte Strafechtswissenschaft". Vol. XXII, cahier 2/3, 1902.
1 2 Allport, Gordon; Leo Postman (1951). Psychology of Rumor. Russell and Russell. p.75.
1 2 3 Bordia, Prashant; Nicolas DiFonzo (March 2004). "Problem Solving in Social Interactions on the Internet: Rumor As Social Cognition". Social Psychology Quarterly. 67 (1): 33–49. doi:10.1177/019027250406700105. JSTOR3649102. S2CID144046301.
↑ David Coast and Jo Fox, "Rumour and Politics" History Compass (2015), 13#5 pp 222–234.
↑ Sunstein, Cass. 2009. "On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done". New York: Farrar, Straus and Giroux; Solove, Daniel J. "The Future of Reputation". New Haven: Yale University Press.Stowe, 2007.
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