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BSE: 533552 NSE: RUPA | |
Industry | Innerwear & outerwear |
Founded | 1968 |
Founders |
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Headquarters | Kolkata, India [2] |
Key people | |
Products | Clothing |
Brands | Frontline, Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Macrowoman, Footline, Jon |
Revenue | ![]() |
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Website | rupa |
Rupa & Company Limited is an Indian clothing company which makes knitted garments. [6] The Company is primarily engaged in the manufacture of hosiery products in knitted undergarments casual wears and thermal wears. It produces innerwear, casual wear, thermal wear and sleepwear for men, women, and kids. [7] While Frontline is its flagship brand, the Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline, and Jon. Rupa was founded and established by brothers PR Agarwala, GP Agarwala and KB Agarwala in 1968 when the erstwhile hosiery market was at a nascent stage and mainly addressed by unorganized players. [8]
Rupa produces vests, briefs, drawers, Bermuda shorts, Capris, T-shirts, lounge wear, boxer shorts and sleepwear for men; and bras, panties, camisoles and leggings for women. It also manufactures baba suits, bloomers and slips for infants/toddlers, and lounge-wear, Bermuda shorts and T-shirts for kids. Thermal wear is another major category that Rupa caters to: It offers winter wear for both men and women.
In Laal Singh Chaddha , a 2022 Bollywood remake of Forrest Gump , the titular character (played by Aamir Khan) is the founder of Rupa, named after Chaddha's love interest. [9] In the movie Praan Jaye Par Shaan Na Jaye there is a dialogue "rupa ke underwear banyan pehnoge to rupa kya pehnengi". the reply says "are rupa to bra pehnengi bra".[ citation needed ]
Lingerie is a category of primarily women's clothing including undergarments, sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashionable, or both. In a 2015 US survey, 75% of women reported having worn "sexy lingerie" in their lifetime.
A leotard is a unisex skin-tight one-piece garment that covers the torso from the crotch to the shoulder. The garment was made famous by the French acrobatic performer Jules Léotard (1838–1870). There are sleeveless, short-sleeved, and long-sleeved leotards. A variation is the unitard, which also covers the legs.
Pajamas (US) or pyjamas (Commonwealth), sometimes colloquially shortened to PJs, jammies, jim-jams, or in South Asia night suits, are several related types of clothing worn as nightwear or while lounging. Pajamas are soft garments derived from the Indian and Persian bottom-wear, the pyjamas. They originated in the Indian subcontinent and were adopted in the Western world as nightwear.
Tights are a kind of cloth garment, most often sheathing the body from the waist to the toe tips with a tight fit, hence the name. They come in absolute opaque, opaque, sheer and fishnet styles — or a combination, such as the original concept of the American term pantyhose with sheer legs and opaque panty.
Pantyhose, sometimes also called sheer tights, are close-fitting legwear covering the wearer's body from the waist to the toes. Pantyhose first appeared on store shelves in 1959 for the advertisement of new design panties as a convenient alternative to stockings and/or control panties which, in turn, replaced girdles.
Shorts are a garment worn over the pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" because they are a shortened version of trousers, which cover the entire leg, but not the foot. Shorts are typically worn in warm weather or in an environment where comfort and airflow are more important than the protection of the legs.
A polo shirt, tennis shirt, golf shirt, or chukker shirt is a form of shirt with a collar. Polo shirts are usually short sleeved but can be long; they were used by polo players originally in India in 1859 and in Great Britain during the 1920s.
Casual wear is a Western dress code that is relaxed, occasional, spontaneous and suited for everyday use. Casual wear became popular in the Western world following the counterculture of the 1960s. When emphasising casual wear's comfort, it may be referred to as leisurewear or loungewear.
A sleeveless shirt is a shirt that is manufactured without sleeves or with sleeves that have been cut off. Depending on the style, they can be worn as undershirts, by athletes in sports such as track and field and triathlon, or as casual wear by both men and women.
Bermuda shorts, also known as walk shorts or dress shorts, are a particular type of short trousers, worn as semi-casual attire by both men and women. The hem, which can be cuffed or un-cuffed, is around 1 inch (2.5 cm) above the knee.
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons.
HerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the TopsyTail. Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP.
Ivy League is a style of men's dress, popular during the late 1950s in the Northeastern United States, and said to have originated on college campuses, particularly those of the Ivy League. It was the predecessor to the preppy style of dress.
Penningtons is a Canadian fashion retail store that specializes in plus-size womens' clothing, with locations across Canada in all ten provinces.
Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.
Ashok Todi is an Indian industrialist, heading the Kolkata-based Lux Industries group, a Rs. 120-billion plus company which is the market leader in India of the inner wear garment segment.
Journelle is a luxury lingerie company based in New York. Founded by Claire Chambers, the name Journelle comes from the archaic French word “journellement" meaning “daily”, as lingerie is designed to be worn every day.
Ludhiana is the largest city and largest industrial hub in Punjab, India. It is the biggest city north of Delhi. It is known for hosiery and bicycle manufacturing.
Laal Singh Chaddha is a 2022 Indian Hindi-language comedy drama film directed by Advait Chandan and written by Atul Kulkarni. Produced by Paramount Pictures, Aamir Khan Productions and Viacom18 Studios, it is an authorized adaptation of the 1994 American film Forrest Gump which itself is an adaptation of the novel of the same name by Winston Groom. The film stars Aamir Khan as the title character alongside Kareena Kapoor Khan, Naga Chaitanya and Mona Singh.
Prahlad Rai Agarwala is an Indian business man based in Kolkata, West Bengal, engaged in the manufacturing and export of a range of clothing and other products including inner wear, casual wear, kids wear, winter wear and footwear. The "Rupa" brand of knit wear owned by the hosiery company Rupa & Company Ltd. founded by Prahlad Rai Agarwala along with Ghanshyam Prasad Agarwala and Kunj Bihari Agarwal in 1968 is one of India's largest knitwear brand.