SF Group

Last updated
SF Corporation
Company typePrivate
Industry Movie theaters
Bowling alleys
Karaoke booths
Founded1999;26 years ago (1999)
Headquarters Pathum Wan, Bangkok, Thailand
Key people
Suwat Thongrompo (CEO)
Suvit Thongrompo (COO)
Suvannee Chinchiewchan (CMO)
ProductsSF Cinema (SFC)
SFX Cinema (SFX)
SFW World Cinema (SFW)
SF Multiplex (SFM)
Number of employees
3000
Website www.sfcinemacity.com

SF Group is a cinema and entertainment venue operator in Thailand. Behind the combined operations of Major Cineplex and the EGV chain, SF Group is the second-largest cinema chain in Thailand, with more than 379 screens in 63 locations.

Contents

History

SF Corporation Public Company Limited, based in Bangkok, Thailand, was established as a limited company in 1998 by Suwat Thongrompo.

The Thongrompo family is from Eastern Thailand, where its Samarn Film Co operated cinemas since the 1970s in Chonburi, Rayong and Chanthaburi.

The company become known as SF Cinema City in 1999 when it opened its first multiplex in Bangkok on the seventh floor of MBK Center. [1] The company is still primarily centered in Bangkok and the Eastern Seaboard provinces. However, in 2005, the company expanded to southern Thailand by opening SFX Central Festival cinema in Phuket Town. A branch of SF Cinema City branch in the Jungceylon complex on Patong Beach followed in October 2007.

Also in 2007, the company undertook an overhaul branding change, with the corporate name SF Group adopted in March 2007.

- ‘SF World Cinema ‘, ‘SFX Cinema’, ‘SF Cinema’, ‘Emprive Cineclub’ -

Apart from the cinema, the company also own and operate Food and Beverage business, Bowling business under ‘SF Strike Bowl’ brand, Rental Space business, Advertising business for both screen and non-screen surroundings and other related business.

SF Group employ more than 3,000 employees and operate more than 379 screens throughout Thailand.

Theaters and locations

As of 2018, SF Group has 63 branches throughout Thailand, mainly concentrated in Bangkok and in eastern Thailand. The chain's brands include:

Future projects

Expansion plans by SF Group includes:

Bowling, karaoke and gaming business

Restaurants

Collectibles

For each ticket purchased at some SF Cinema and SFX branches, the purchaser receives a business-card-sized replica of a movie poster backed by a magnet. The magnets are collectors' items and are sold second-hand by movie-memorabilia dealers.

Digital Cinemas

SF Group offers digital cinema screening using Christie's CP 2K Digital Cinema Technology at the following locations:

SF Group also offers digital cinema screening using Barco's DLP Digital Cinema Technology bundled with Dolby Digital 3D Screening Capability at the following locations:

SF Group currently owns a total of 14 digital projectors which is by far the largest number to date in Thailand.

Shopping Mall

See also

Related Research Articles

<span class="mw-page-title-main">Pantip Plaza</span> Shopping mall in Bangkok, Thailand

Pantip Plaza is an indoor IT shopping mall located on New Phetchaburi Road in Ratchathewi district, Bangkok, Thailand. It has branch locations in Nonthaburi, in Bangkapi, and in Chiang Mai.

<span class="mw-page-title-main">Chatuchak district</span> Khet in Bangkok, Thailand

Chatuchak is one of the 50 districts (khet) of Bangkok, Thailand. The district is bounded by seven other districts : Lak Si, Bang Khen, Lat Phrao, Huai Khwang, Din Daeng, Phaya Thai, and Bang Sue.

<span class="mw-page-title-main">Siam Square</span> Shopping area in Bangkok, Thailand

Siam Square is a shopping and entertainment area in the Siam area of Bangkok, Thailand. The square is located at the corner of Phayathai Road and Rama I Road and is owned by Chulalongkorn University, managed by its Property Management Office, known as "Chula Property". It is connected to nearby shopping centers and shopping districts, such as MBK Center, Siam Paragon, and Ratchaprasong shopping district, by a skywalk.

<span class="mw-page-title-main">Siam Paragon</span> Shopping mall in Bangkok, Thailand

Siam Paragon is a shopping mall in Bangkok, Thailand. It is one of the largest malls in Thailand, along with Iconsiam, CentralWorld and Central WestGate.

<span class="mw-page-title-main">Emporium (Bangkok)</span> Shopping mall in Thailand

Emporium is a luxury shopping mall in Khlong Toei District, Bangkok, Thailand. It opened in 27 July 1997. It is owned and operated by The Mall Group, who also operate the EmQuartier and Siam Paragon malls in Bangkok.

Major Cineplex Group Public Co. Ltd. is the largest operator of movie theaters in Thailand, Laos, and Cambodia. Combined with its subsidiary, EGV Entertainment, the company has 838 screens in 180 locations around Thailand, Cambodia, and Laos. Among its properties is Thailand's largest multiplex, the Paragon Cineplex at Siam Paragon, with 16 screens and 5,000 seats, along with the IMAX theater. The second-largest chain in Thailand is SF Group.

<span class="mw-page-title-main">CentralWorld</span> Shopping mall in Bangkok, Thailand

CentralWorld, is a shopping plaza and complex in Bangkok, Thailand. It is the ninth-largest shopping center in the world. The complex, which includes a hotel and office tower, is owned by Central Pattana. In 2006, after three years of design and renovation, CentralWorld was expanded to 550,000 m2 (5,900,000 sq ft) of shopping mall and 830,000 m2 (8,900,000 sq ft) of remaining complex, topping nearby rival Siam Paragon in terms of size.

<span class="mw-page-title-main">Future Park Rangsit</span> Shopping mall in Pathum Thani, Thailand

Future Park Rangsit is one of Asia's largest malls, located on Phahonyothin Road in Pathum Thani. The area is a gateway to the provinces of central, northern and northeastern Thailand. Covering 280,000 square metres (3,013,900 sq ft), Future Park Rangsit opened on March 17, 1995.

<span class="mw-page-title-main">Paradise Park (mall)</span> Shopping mall in Bangkok, Thailand

Paradise Park or formerly known as Seri Center is a shopping mall located in Prawet, Bangkok, Thailand. The retail giants Siam Piwat and MBK made a new joint-venture for new opportunities in the suburbs of Bangkok their Paradise Park Srinagarindra transformed Seri Center at a total cost of Bt3.2 billion. The mall opened officially on August 24, 2010. It has been a rival to a nearby mall, Seacon Square. Of the visitors to Paradise Park, about 70 per cent are people who live within a 3-kilometre radius, while the rest come from other areas of Bangkok as well as upcountry. The two companies bought the shares of Seri Centre Management for more than Bt975 million and transformed it into a new mega-mall that is expected to attract about 100,000 visitors a day.

<span class="mw-page-title-main">Khlong Saen Saep boat service</span> Water bus transportation in Bangkok, Thailand

The Khlong Saen Saep boat service is a water bus operating on the Saen Saep Canal in Bangkok through the city's commercial districts. The Khlong Saen Saep boat service has been in operation since 1 October 1990.

<span class="mw-page-title-main">The Mall Group</span> Thai retail company

The Mall Group is one of Thailand’s largest retail conglomerates, known for its portfolio of shopping malls and department stores. Its brands include the Mall, Emporium, EmQuartier, Emsphere, Siam Paragon, Gourmet Market, and others.

<span class="mw-page-title-main">CentralPlaza Rama II</span> Shopping mall in Bangkok, Thailand

Central Rama 2 is shopping center located on Rama II Road in Bang Khun Thian District,Bangkok, Thailand. It is the top shopping complex in Thailand.The complex has 350 store ,Co-working space, cinema and have pet community zone, Is owned by the company Central Pattana. The mall opened In 2002.

<span class="mw-page-title-main">Terminal 21</span> Chain of mixed-use complexes

Terminal 21 is a chain of mixed-use complexes with 4 locations in Thailand; Asok and Rama III in Bangkok, Korat, and Pattaya. The first location was opened in October 2011, located on Sukhumvit Road, by the Asoke intersection, in Watthana District of Bangkok, Thailand. The second location, Terminal 21 Korat, was opened in December 2016 and is located on Mittraphap Road in Nakhon Ratchasima Province. Terminal 21 Pattaya was opened in October 2018 and is located in Pattaya District of Chonburi Province. There is a proposal for Terminal 21 Rama III to be built by the Chao Phraya river in the Rama III neighbourhood of Yannawa District in Bangkok. On October 20, 2022, Terminal 21 Rama III officially opened.

<span class="mw-page-title-main">Siam area</span> Commercial area in Bangkok, Thailand

Siam is a shopping district in the heart of Bangkok, the capital of Thailand. It is situated alongside a stretch of Rama I Road in the city's Pathum Wan District, from Pathum Wan Intersection to Chaloem Phao Junction, beyond which it meets the adjacent Ratchaprasong neighbourhood. The area is home to multiple large shopping malls, and, together with Ratchaprasong, forms what has been termed the city's central shopping district, functioning as the modern-day city centre.

Central Chaengwattana is a shopping mall located on Chaeng Watthana Road, Pak Kret District, Nonthaburi in the Bangkok Metropolitan Area.

<span class="mw-page-title-main">Central Ladprao</span> Shopping mall in Bangkok, Thailand

Central Ladprao is a shopping complex, owned by Central Pattana. The complex opened on 25 December 1982, and was the first integrated shopping complex by Central Pattana. It is on Phahonyothin Road at the end of Lat Phrao Road in Chatuchak district, Bangkok.

<span class="mw-page-title-main">Seacon Bangkae</span> Shopping mall in Bangkok, Thailand

Seacon Bangkae is a shopping plaza and complex in Bangkok, Thailand. Originally, this department store was named Future Park Bangkae, which is owned by Bangkok Commercial Asset Management Public Co., Ltd. On August 1, 2010, Seacon Bangkae Co., Ltd acquired this property, and renovation to the old building began in May 2011. Around 70 per cent of the renovation process was done to the old building. After that, it was publicly opened on September 15, 2012. The department is located on over 16 acres (6.5 ha) on Phet Kasem Road, Phasi Charoen. Wave-shaped modern contemporary design was the concept of Seacon Bangkae. Seacon Bangkae has five floors with 130,000 m2 (1,400,000 sq ft) with over 300 stores for retail. It also has three multi-purpose area for activities and events. The parking area can accommodate more than 4,000 cars.

References

  1. Amnatcharoenrit, Bamrung (May 24, 2002) "New family in the frame", Bangkok Post , via Siamfuture.com.