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Company type | Private |
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Industry | Food production and distribution |
Headquarters | Stamford, Connecticut |
Areas served | United States |
Key people | Adnan Durrani (founder) |
Number of employees | 28 [1] |
Parent | American Halal Company |
Website | saffronroad |
Saffron Road is an American food brand. [2] [3] It is a subsidiary of American Halal Company, Inc. [4] Saffron Road manufactures clean-label frozen foods, meal pouches, simmer sauces, family sized meals, and healthy snacks that are halal certified, all of which are made with ingredients from global cuisines. [5] [6] Saffron Road products are sold through 25,000 retail locations [7] across the nation such as Whole Foods Market, Kroger, Safeway Inc., Giant Food Stores, [8] Publix, Sprouts Farmers Market [9] and H-E-B and Walmart, where it is the top natural protein-based entree. [10] [11]
In 2009, [12] Adnan Durrani founded American Halal Company in Stamford, Connecticut. [6] The American Halal company sells halal certified food products under the brand Saffron Road Foods. [8] The name "Saffron Road" was inspired by Yo-Yo Ma's Silk Road project. [13] In July 2010, Saffron Road was launched through Whole Foods. [14] Its products are halal certified, antibiotic free, gluten free, and non-gmo project verified. [15] Some products, like their simmer sauces, are also vegan. Ingredients come from family owned, sustainable farms. [16] In August 2015, American Halal acquired Mediterranean Snack Foods, a lentil snack food manufacturer, which was added to the Saffron Road line. [17]
By 2014, Saffron Road produced fifty different products. [18] Product lines include frozen entrees, appetizers and desserts, chicken nuggets and tenders, skillet sauces and broths, [16] [19] and snacks such as Crunchy Chickpeas, BeanStalks [20] and ChickBean Crisps. [21] Before Saffron Road, CEO Adnan Durrani was a principal equity partner and director at Stonyfield Farm (now Groupe Danone) and founder of Vermont Pure Spring water. [2]
Saffron Road was ranked number 642 on the Inc. 5000 list in 2015, number 703 in 2016, and 4800 in 2019. [22] It ranked third in natural frozen food sales in the United States by 2014. [23]