Scot Safon

Last updated
Scot Safon
Alma materB.A.University of Virginia
M.B.A. Cornell University
OccupationMedia executive
Known forPresident of HLN

Scot Safon is an American media executive who formerly served as President of HLN and Executive Vice President and Chief Marketing Officer of CNN. [1] In March 2018, Safon was named Chief Marketing Officer of UPtv. [2]

Contents

Early life and education

Safon was born to a Jewish family [3] and earned a B.A. in economics and history from the University of Virginia and a M.B.A. from Cornell University. [1]

Career

Early career

After school he worked for the advertising agency D'Arcy Masius Benton & Bowles, Inc. as an account manager where he worked on the campaigns for CBS Sports, CBS News, and CBS International. [1] In 1991, Safon joined Turner Network Television (TNT) as Director of Advertising where he was in charge of all network branding, consumer advertising, trade advertising, and the promotion of all series and franchises. [1] [4] In June 2001, he spearheaded the network's We Know Drama branding initiative. [1]

CNN

In August 2002, Safon was hired by CNN Worldwide as its Senior Vice President of Marketing and Promotion. [1] In 2007, he was promoted to Executive Vice President, Chief Marketing Officer with responsibility for the marketing and promotion of all CNN brands including CNN/U.S., HLN, CNN International, CNN.com, and CNN Mobile. [1] In this position he oversaw the promotion of numerous CNN shows including Anderson Cooper 360 , Nancy Grace , Joy Behar , Larry King Live , The Situation Room , and Fareed Zakaria GPS . [1] He has also overseen the Emmy-winning campaign for the God's Warriors ; campaigns for award-winning primetime documentary series Black in America and Planet in Peril ; the Power of CNN Under Your Command campaign; the Where Information Meets Opportunity CNN Mobile campaign; and CNN International's Go Beyond Borders campaign. [1] In 2006, Safon was named a 2006 “Brand Builder” by Television Week magazine. [1] In September 2010, Safon was named by Jim Walton as president of HLN replacing Ken Jautz who was named president of CNN/U.S. [1] In September 2013, he was replaced by Albie Hecht. [5]

The Weather Channel

Safon was named Executive VP and Chief Marketing Officer of The Weather Channel in 2013. [6] He reported directly to the company's President at the time, David Clark, who said that Safon "has an almost legendary track record of building brands that people rely on and trust, making him an ideal fit as we grow [the] network." [7] During a large restructuring of the company in 2014, Safon was let go from his role. [8]

UPtv

In 2018, Safon joined UPtv as Chief Marketing Officer. His team manages all brand communications for UP and plans to launch a lineup of original unscripted series. [2]

Personal life

Safon lives in Atlanta, Georgia. [9]

Related Research Articles

<span class="mw-page-title-main">HLN (TV network)</span> American cable channel

HLN is an American basic cable network. Owned by CNN Worldwide, the network primarily carries true-crime programming, recently drifting away from limited live news programming.

<span class="mw-page-title-main">TruTV</span> American cable and satellite television channel

TruTV is an American basic cable channel owned by Warner Bros. Discovery (WBD). The channel primarily broadcasts reruns of comedy, docusoaps and reality shows, with a recent strong primetime focus on live sports programming produced by TNT Sports.

A chief marketing officer (CMO), also called a marketing director or chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service.

<span class="mw-page-title-main">Lisa Caputo</span> American businesswoman

Lisa Caputo is the executive vice president and chief marketing and communications officer for The Travelers Companies, Inc. She joined Travelers on June 1, 2011. At Travelers, she is a member of the Management and Operating Committees and the Travelers Foundation Board. She leads the company's marketing, research, branding, corporate communications, customer experience and creative services functions and works closely with investor relations and government relations. Previously she was executive vice president of global marketing and corporate affairs for Citigroup. She was the founder, chairman and CEO of Citi's Women & Co. business from January 2000 until 2010. She was a member of Citi's senior leadership committee and is the co-head of Citi's Women's Initiative.

<span class="mw-page-title-main">CNN Airport</span> Out-of-home television network

CNN Airport was an American out-of-home television network owned and operated by AT&T's WarnerMedia through CNN, hence its name. The service broadcast general news, weather, stock market updates, entertainment, and travel content to airports across the United States. The founding management was led by Jon Petrovich and Scott Weiss. Deborah Cooper was the inaugural vice president/general manager.

<i>Adweek</i> Weekly American advertising trade publication

Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.

Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.

<span class="mw-page-title-main">Albie Hecht</span> American film producer

Albie Hecht is an American film and television producer and media executive. In 1997, Hecht was the president of film and TV entertainment for Nickelodeon before becoming president of the television channel Spike TV in 2003. In 2005, he founded and was CEO of the digital studio Worldwide Biggies. From 2013 to 2015, he also served as general manager of the TV channel, HLN, and is chief content officer of PocketWatch.

<span class="mw-page-title-main">United States cable news</span> News disseminated through cable television networks

Cable news channels are television networks devoted to television news broadcasts, with the name deriving from the proliferation of such networks during the 1980s with the advent of cable television.

Jason Zachary Haikara is an American businessman, marketing executive, and producer. Currently, he is an independent Senior Advisor and Event Producer for StoryTech, an experiential marketing company that helps individuals, brands and tech companies tell their stories at industry events such as the Consumer Electronics Show.

Ken Jautz serves as executive vice president, CNN-US, responsible for HLN, as well as group operations, business affairs and the Newsource affiliate service. Jautz, a longtime CNN and Turner Broadcasting executive, has managed several networks, including HLN, CNNfn and n-tv, a German national news channel.

Sandy Grushow is an American businessman, and the CEO of Phase 2 Media, a board member for The Weather Company and works with MediaLink in the role of senior media advisor.

Greg D'Alba is the former President of CNN News Networks, and Turner Digital Ad Sales and Marketing. D'Alba oversaw all advertising sales, marketing strategies, and business operations for the CNN series of networks and Turner's digital news operations. Previously he served as CNN's executive vice president and chief operating officer. He subsequently served as division President at WME-IMG.

Audacy, previously known as Radio.com, is a free broadcast and Internet radio platform developed by the namesake company Audacy, Inc.. The Audacy platform functions as a music recommender system and is the national umbrella brand for the company's radio network aggregating its over 235 local radio stations across the United States. In addition, the service includes thousands of podcasts created for the platform, hosted elsewhere or station programming on demand. It was initially developed by CBS Radio and was acquired by the former Entercom as part of the company's takeover of CBS Radio. The service's main competitors are rival station groups iHeartMedia's iHeartRadio and TuneIn. Audacy is available online via mobile devices and devices such as Chromecast and Amazon Fire TV.

Sheraton Kalouria is an American television executive based in Los Angeles, California, and the former president and chief marketing officer at Sony Pictures Television. Kalouria is the president and co-founder of Considered Media.

<span class="mw-page-title-main">Meredith Kopit Levien</span> American publisher (born 1971)

Meredith Kopit Levien is an American media executive who is the chief executive officer of The New York Times Company.

Robert Marc Bakish is an American business executive. He became the president and CEO of Paramount Global on December 4, 2019, formerly holding the same position at Viacom before the merger with CBS Corporation. He resigned on April 29, 2024 when Paramount was considering a major merger after a poor performance in the stock market.

PocketWatch, Inc. is a digital media studio that specializes in trying to turn young stars on YouTube into global franchises. Its offices and studio are based in Culver City, California. The company was founded in 2012 by Chris M. Williams. It is funded by Third Wave Digital in addition to other investors and angels such as Jon Landau, UTA Ventures, the venture arm of United Talent Agency (UTA), Robert Downey Jr., and Chris Jacquemin

Carla Hassan is an American business executive. She oversees marketing efforts, encompassing advertising, media, performance marketing, sponsorships and talent, customer insights and analytics for the Chase, J.P. Morgan and corporate brands.

<span class="mw-page-title-main">John D. Miller (television executive)</span> American television executive

John Douglas Miller is a retired television advertising and marketing executive who led the marketing of the National Broadcasting Company (NBC) for decades. He was chief marketing officer (CMO) of NBCUniversal (NBCU), the NBC Sports Group, and NBC Olympics; chaired the NBCU Marketing Council; co-founded the NBC Agency; and oversaw the network's joint marketing collaborative process known as Symphony. He was part of the team behind the successful 'Must See TV' promotional campaign and the 'NBC 2000' promotional campaign, which changed television promoting and marketing and defined industry practices. He marketed renowned series including Friends, Seinfeld, ER and others, as well as 12 NBC Olympic broadcasts and other sports events. He retired in 2022 after 50 years in the broadcast media industry, 43 of which were with NBC.

References

  1. 1 2 3 4 5 6 7 8 9 10 11 "Scot Safon to Helm HLN Network". CNN. September 24, 2010. Archived from the original on February 19, 2012.
  2. 1 2 Petski, Denise (March 13, 2018). "UP TV Taps Veteran Industry Exec Scot Safon As Chief Marketing Officer". Deadline. Retrieved 6 November 2018.
  3. ↑ "Jewish Media Conspiracy: Scot Safon & CNN". PunkTorah. May 6, 2010.
  4. ↑ "Scot Safon to Lead CNN Marketing and Promotion". Warner Media. August 13, 2002. Retrieved 6 November 2018.
  5. ↑ "Albie Hecht Joins HLN". CNN. Archived from the original on April 8, 2015.
  6. ↑ Weprin, Alex (September 23, 2013). "Former HLN Chief Scot Safon Joins The Weather Channel". Adweek. Retrieved 6 November 2018.
  7. ↑ "Scot Safon Named Chief Marketing Officer at The Weather Channel". The Hollywood Reporter. September 23, 2013. Retrieved 6 November 2018.
  8. ↑ Mosbergen, Dominique (November 6, 2014). [The Weather Channel Lays Off Another 40 Employees "The Weather Channel Lays Off Another 40 Employees"]. Huffington Post. Retrieved 6 November 2018.{{cite news}}: Check |url= value (help)
  9. ↑ Sellers, Patricia (June 19, 2009). "Obama's brand-building lessons". Fortune. Retrieved 6 November 2018.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.