Abbreviation | SWA |
---|---|
Formation | April 1942 |
Legal status | Non-profit organisation (limited liability company registered in Edinburgh) |
Purpose | Promoting and protecting the Scotch whisky industry |
Location |
|
Region served | Worldwide |
Membership | 138 Scotch whisky producers |
Chairman | Scott McCroskie |
Chief Executive | Mark Kent |
Main organ | SWA Council |
Website | SWA |
The Scotch Whisky Association (SWA) is a trade organisation that represents the Scotch whisky industry. The Scotch whisky industry is an important part of the Scottish economy, and particularly the Scottish export market.
The main office of the SWA is based in the Lauriston area of Edinburgh, Scotland (Quartermile Two, 2 Lister Square, Edinburgh EH3 9GL). [1]
Members include (among others): [2]
Of these, Diageo and Chivas Brothers are the largest.
The SWA's stated purpose is to promote, protect and represent the interests of the whisky industry in Scotland and around the world. Similar to the Portman Group, it also promotes responsible drinking, with campaigns to curb drinking to excess.
It was formed on 17 April 1942. It became a limited company in 1960. The SWA's members represent over 95% of Scotch whisky production, which encompasses over 2,500 brands around the world.
The SWA led an unsuccessful challenge to the Scottish government's minimum alcohol price policy, enshrined in the Alcohol (Minimum Pricing) (Scotland) Act 2012. The UK's Supreme Court ruled on 15 November 2017 that the Act was not disproportionate to the stated policy aim of reducing alcohol misuse and overconsumption, and therefore not contrary to EU law. [3] Karen Betts, the SWA chief executive, [4] said the association "accept[s] the Supreme Court's ruling". [5]
Scotch whisky has been a major industry for decades with exports totalling £4.7 billion in 2018, according to the Association. Whisky tourism is a side-benefit with distilleries being the third most visited attractions in Scotland, according to the Association of Leading Visitor Attractions. Some 2 million visits were recorded in 2018, a 6.1% increase over 2017 and a 56% increase compared to 2010. Some 68 distilleries operate visitor centres in Scotland and another eight accept visits by appointment. Hotels, restaurants and other facilities also benefit from the millions of pounds spent by tourists.
The tourism has been a real plus to the economy, and of significant value especially in remote, rural areas, according to Fiona Hyslop MSP, Cabinet Secretary for Culture, Tourism and External Affairs. "The Scottish Government is committed to working with partners like the Scotch Whisky Association to increase our tourism offer and encourage more people to visit our distilleries," the Secretary added. [6] [7]
Scotch whisky is malt whisky or grain whisky, made in Scotland.
Whisky or whiskey is a type of liquor made from fermented grain mash. Various grains are used for different varieties, including barley, corn, rye, and wheat. Whisky is typically aged in wooden casks, which are typically made of charred white oak. Uncharred white oak casks previously used for the aging of port, rum or sherry are also sometimes used.
Scotland is a well-developed tourist destination, with tourism generally being responsible for sustaining 200,000 jobs mainly in the service sector, with tourist spending averaging at £4bn per year. In 2013, for example, UK visitors made 18.5 million visits to Scotland, staying 64.5 million nights and spending £3.7bn. In contrast, overseas residents made 1.58 million visits to Scotland, staying 15 million nights and spending £806m. In terms of overseas visitors, those from the United States made up 24% of visits to Scotland, with the United States being the largest source of overseas visitors, and Germany (9%), France (8%), Canada (7%) and Australia (6%), following behind.
Single malt Scotch refers to single malt whisky made in Scotland. To qualify for this category, a whisky must have been distilled at a single distillery using a pot still distillation process and made from a mash of malted barley. Therefore, a single malt means that the whisky has not been blended elsewhere with whisky from other distilleries. As with any Scotch whisky, a single malt Scotch must be distilled in Scotland and matured in oak casks in Scotland for at least three years, although most single malts are matured longer.
Speyside single malts are single malt Scotch whiskies, distilled in Strathspey, the area around the River Spey in Moray and Badenoch and Strathspey, in northeastern Scotland.
The Glenlivet distillery is a distillery near Ballindalloch in Moray, Scotland that produces single malt Scotch whisky. It is the oldest legal distillery in Scotland. It was founded in 1824 and has operated almost continuously since. The distillery remained open throughout the Great Depression and its only closure came during World War II. The Glenlivet distillery has grown in the post-war period to become one of the biggest single malt distilleries. The Glenlivet brand is the biggest selling single malt whisky in the United States and the second biggest selling single malt brand globally after Glenfiddich.
Diageo plc is a British multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It is a major distributor of Scotch whisky and other spirits. Distilleries owned by Diageo produce 40% of all Scotch whisky with over 24 brands, such as Johnnie Walker, J&B and Old Parr.
Glenfiddich distillery is a Speyside single malt Scotch whisky distillery owned by William Grant & Sons in the Scottish burgh of Dufftown in Moray. The name Glenfiddich derives from the Scottish Gaelic Gleann Fhiodhaich meaning "valley of the deer", which is reflected in Glenfiddich's stag logo.
Johnnie Walker is a brand of Scotch whisky produced by Diageo in Scotland. It was established in the Scottish burgh of Kilmarnock, East Ayrshire in 1820, and continued to be produced and bottled at the town's Hill Street plant, once the world's largest bottling plant, until its closure in 2012, a decision announced by Diageo in 2009 which would bring the 190 year association between the brand and Kilmarnock to an end.
Chivas Regal is a blended Scotch whisky produced by the Chivas Brothers subsidiary of Pernod Ricard in Scotland.
William Grant & Sons Ltd is an independent, family-owned Scottish company that distills Scotch whisky and other selected categories of spirits. It was established in 1887 by William Grant, and is run by Grant's descendants as of 2018. It is the largest of the handful of Scotch whisky distillers remaining in family ownership.
Dalwhinnie distillery, situated in the Highland village of Dalwhinnie in Scotland, produces single malt Scotch whisky. Whilst labelled as Highland, as the Dalwhinnie distillery is located in the Badenoch and Strathspey ward of the Highland Council, it is in the Speyside region - noting that under SWA regulations the full Speyside region falls within the boundaries of the Highlands and so can be labelled as such. The distillery owned by Diageo.
The Scotch Whisky Experience is a whisky visitor attraction located on Castlehill in the Old Town of Edinburgh, immediately adjacent to the esplanade of Edinburgh Castle. The centre offers tours and whisky tutoring sessions, alongside a shop, corporate spaces and Amber Restaurant & Whisky Bar.
Ballantine's is a brand of blended Scotch whisky produced by the Chivas Brothers subsidiary of Pernod Ricard in Dumbarton, Scotland.
Cardhu distillery is a Speyside distillery near Archiestown, Moray, Scotland, founded in 1824 by whisky smuggler John Cumming and his wife Helen. The distillery is now run by Diageo and the distillery's Scotch whisky makes up an important part of the Johnnie Walker blended whiskies. The word "Cardhu" derives from the Scots Gaelic Carn Dubh, meaning "Black Rock".
As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent. Outside India, such a drink would more likely be labelled a rum. According to the Scotch Whisky Association's 2013 annual report, unlike in the European Union (EU), "there is no compulsory definition of whisky in India, and the Indian voluntary standard does not require whisky to be distilled from cereals or to be matured. Very little Indian 'whisky' qualifies as whisky in the EU owing to the use of molasses or neutral alcohol, limited maturation and the use of flavourings. Such spirits are, of course, considerably cheaper to produce than genuine whisky." Such molasses-based blends made up 90 percent of the spirits consumed as "whisky" in India in 2004, although whisky wholly distilled from malt and other grains, was also manufactured and sold. By 2004 shortages of wheat had been overcome and India was one of the largest producers. Amrut, the first single malt whisky produced in India, was launched in Glasgow, Scotland in 2004. After expanding in Europe it was launched in India in 2010.
Glenora Distillers is a distiller based in Glenville, Nova Scotia, Canada, on Cape Breton Island. Their most prominent product is Glen Breton Rare whisky, made in the Scottish-style in that it is a single malt Canadian whisky, not a rye, as is traditional in Canada. The distillery also makes several specialty whiskies and rum, and operates the Glenora Inn & Distillery as a tourist attraction and bed and breakfast.
Haig is a brand of Scotch whisky, produced by Diageo in Scotland. It was originally manufactured by John Haig & Co Ltd. since the early 1720s.
Royal Lochnagar distillery is a single malt Scotch whisky distillery based on the Abergeldie Estate, near Balmoral Castle in Royal Deeside. It is close to the mountain Lochnagar. The distillery is in the Highland whisky-producing area of Scotland. The distillery holds a Royal Warrant.
Grand Old Parr is a blended Scotch whisky produced by Diageo in Scotland. Is named after the Old Tom Parr, the reputed oldest man in England. Launched in 1909, it is found in export markets such as Japan, Mexico, South America and the United States, and is no longer distributed in the United Kingdom.