An alcopop is any of certain flavored alcoholic beverages with relatively low alcohol content, including:
- Malt beverages to which various fruit juices or other flavorings have been added
- Wine coolers: beverages containing wine to which ingredients such as fruit juice or other flavorings have been added
- Mixed drinks containing distilled alcohol and sweet liquids such as fruit juices or other flavourings
Vodka is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impurities and flavourings. Traditionally, it is made by distilling liquid from fermented cereal grains. Potatoes have been used in more recent times, and some modern brands use fruits, honey, or maple sap as the base.
Distilled water is water that has been boiled into vapor and condensed back into liquid in a separate container. Impurities in the original water that do not boil below or near the boiling point of water remain in the original container. Thus, distilled water is a type of purified water.
Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world and is sold in 126 countries.
Water purification means the process of removing undesirable chemicals, biological contaminants, suspended solids, and gases from water. The goal is to produce water that is fit for specific purposes. Most water is purified and disinfected for human consumption, but water purification may also be carried out for a variety of other purposes, including medical, pharmacological, chemical, and industrial applications. The history of water purification includes a wide variety of methods. The methods used include physical processes such as filtration, sedimentation, and distillation; biological processes such as slow sand filters or biologically active carbon; chemical processes such as flocculation and chlorination; and the use of electromagnetic radiation such as ultraviolet light.
Finlandia is a brand of vodka produced in Finland. It is made from barley distilled into a neutral spirit in the village of Koskenkorva in Ilmajoki, operated by Finland's Altia Corporation. The distilled alcohol is then transported to a production facility in the village of Rajamäki in Nurmijärvi, about 45 kilometers north of Helsinki. In Rajamäki, the spirit is blended with glacial water, flavored, and bottled.
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries. Smirnoff products include vodka, flavoured vodka, and malt beverages. In 2014, Smirnoff was the best selling vodka around the world.
NEWater is the brand name given to highly treated reclaimed wastewater produced by Singapore's Public Utilities Board. NEWater is produced by further purifying conventionally treated wastewater through microfiltration, reverse osmosis and ultraviolet irradiation. The water is potable quality and can be added to drinking water supply reservoirs where it is withdrawn and treated again in conventional water treatment plants before being distributed to consumers. However, most NEWater is currently used for non-drinking purposes, mostly by industries with production requirements for high purity water.
KetelOne is a liquor brand of the Nolet Distillery in Schiedam, Netherlands. Ketel One Vodka is distilled from 100% wheat in copper pot stills, filtered over loose charcoal, and rests in tile-lined tanks until ready. Ketel One Vodka is named after the original copper pot still, "Distilleerketel #1." The alcohol content of this spirit is 40%. The Nolet Distillery also makes Ketel One Citroen, Ketel One Oranje, Ketel One Botanical and Ketel 1 Jenever.
Slow sand filters are used in water purification for treating raw water to produce a potable product. They are typically 1–2 m (3.3–6.6 ft) deep, can be rectangular or cylindrical in cross section and are used primarily to treat surface water. The length and breadth of the tanks are determined by the flow rate desired by the filters, which typically have a loading rate of 200–400 litres (0.20–0.40 m3) per square metre per hour.
Purified water is water that has been mechanically filtered or processed to remove impurities and make it suitable for use. Distilled water was, formerly, the most common form of purified water, but, in recent years, water is more frequently purified by other processes including capacitive deionization, reverse osmosis, carbon filtering, microfiltration, ultrafiltration, ultraviolet oxidation, or electrodeionization. Combinations of a number of these processes have come into use to produce ultrapure water of such high purity that its trace contaminants are measured in parts per billion (ppb) or parts per trillion (ppt).
Cîroc is a brand of alcoholic beverages produced in France since 2003 and distributed by the British-based multinational alcoholic beverage maker Diageo. The brand family includes vodka, flavored products containing vodka, and brandy. Since 2007, the marketing and promotion for Cîroc in the United States has been handled by Sean "Puff Daddy" Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo.
Portable water purification devices are self-contained, easily transported units used to purify water from untreated sources for drinking purposes. Their main function is to eliminate pathogens, and often also of suspended solids and some unpalatable or toxic compounds.
HHCL was an advertising agency based in London. The agency devised campaigns for Tango, including the Orange Man commercial in 1991, and St George, for Blackcurrant Tango, in 1997. In 1994, it created the Does exactly what it says on the tin campaign for Ronseal.
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to secure the Guinness account in 1996. Their proposal was to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, as well as to encourage bartenders to take the time to do so. A similar idea had been incorporated into a number of Guinness campaigns in the past, such as the Irish "Guinness Time" television and cinema spots of the early 1990s.
noitulovE is a British television and cinema advertisement launched by Diageo in 2005 to promote Guinness Draught stout. The 60-second piece formed the cornerstone of a £15 million advertising campaign targeting men in their late twenties and early thirties. The commercial shows, in reverse, the adventures of three characters who evolve from mudskippers to present day humans before tasting Guinness in a London pub. The commercial was handled by the advertising agency Abbott Mead Vickers BBDO, with a budget of £1.3M. It was directed by Daniel Kleinman. Production was contracted to Kleinman Productions, with post-production by Framestore CFC. It premiered on British television on 3 October 2005.
Surfer is an integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went on to win more awards than any other commercial in 1999, and in 2002 was voted the "Best ad of all time" in a poll conducted by Channel 4 and The Sunday Times.
Reverse osmosis (RO) is a water purification process that uses a partially permeable membrane to separate ions, unwanted molecules and larger particles from drinking water. In reverse osmosis, an applied pressure is used to overcome osmotic pressure, a colligative property that is driven by chemical potential differences of the solvent, a thermodynamic parameter. Reverse osmosis can remove many types of dissolved and suspended chemical species as well as biological ones (principally bacteria) from water, and is used in both industrial processes and the production of potable water. The result is that the solute is retained on the pressurized side of the membrane and the pure solvent is allowed to pass to the other side. To be "selective", this membrane should not allow large molecules or ions through the pores (holes), but should allow smaller components of the solution (such as solvent molecules, e.g., water, H2O) to pass freely.
Guinness is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Sales in 2011 amounted to 850 million litres (190,000,000 imp gal). In spite of declining consumption since 2001, it is the best-selling alcoholic drink in Ireland where Guinness & Co. Brewery makes almost €2 billion worth of beer annually.
Water chlorination is the process of adding chlorine or chlorine compounds such as sodium hypochlorite to water. This method is used to kill bacteria, viruses and other microbes in water. In particular, chlorination is used to prevent the spread of waterborne diseases such as cholera, dysentery, and typhoid.
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