Related Research Articles
A census is the procedure of systematically acquiring, recording, and calculating population information about the members of a given population, usually displayed in the form of statistics. This term is used mostly in connection with national population and housing censuses; other common censuses include censuses of agriculture, traditional culture, business, supplies, and traffic censuses. The United Nations (UN) defines the essential features of population and housing censuses as "individual enumeration, universality within a defined territory, simultaneity and defined periodicity", and recommends that population censuses be taken at least every ten years. UN recommendations also cover census topics to be collected, official definitions, classifications, and other useful information to coordinate international practices.
Research is "creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion of past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
A focus group is a group interview involving a small number of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner. The quality of the research produced is heavily dependent on the skills of the researcher and is influenced by researcher bias.
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or field observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, social work, folklore, educational research, information science and software engineering research.
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
Data management comprises all disciplines related to handling data as a valuable resource, it is the practice of managing an organization's data so it can be analyzed for decision making.
In medical research, epidemiology, social science, and biology, a cross-sectional study is a type of observational study that analyzes data from a population, or a representative subset, at a specific point in time—that is, cross-sectional data.
Aggregate data is high-level data which is acquired by combining individual-level data. For instance, the output of an industry is an aggregate of the firms’ individual outputs within that industry. Aggregate data are applied in statistics, data warehouses, and in economics.
Official statistics are statistics published by government agencies or other public bodies such as international organizations as a public good. They provide quantitative or qualitative information on all major areas of citizens' lives, such as economic and social development, living conditions, health, education, and the environment.
The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.
Data is a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted formally. A datum is an individual value in a collection of data. Data are usually organized into structures such as tables that provide additional context and meaning, and may themselves be used as data in larger structures. Data may be used as variables in a computational process. Data may represent abstract ideas or concrete measurements. Data are commonly used in scientific research, economics, and virtually every other form of human organizational activity. Examples of data sets include price indices, unemployment rates, literacy rates, and census data. In this context, data represent the raw facts and figures from which useful information can be extracted.
Computer-assistedqualitative data analysis software (CAQDAS) offers tools that assist with qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis, grounded theory methodology, etc.
Netnography is a "form of qualitative research that seeks to understand the cultural experiences that encompass and are reflected within the traces, practices, networks and systems of social media". It is a specific set of research practices related to data collection, analysis, research ethics, and representation, rooted in participant observation that can be conceptualized into three key stages: investigation, interaction, and immersion. In netnography, a significant amount of the data originates in and manifests through the digital traces of naturally occurring public conversations recorded by contemporary communications networks. Netnography uses these conversations as data. It is an interpretive research method that adapts the traditional, in-person participant observation techniques of anthropology to the study of interactions and experiences manifesting through digital communications.
The Economic and Social Data Service (ESDS) is a national data archiving and dissemination service that was founded in January 2003. It is funded jointly by the Economic and Social Research Council (ESRC) and Jisc. In July 2012, the ESRC announced it will become a partner in the UK Data Service, to be established as of October 1st of 2012.
The UK Data Service is the largest digital repository for quantitative and qualitative social science and humanities research data in the United Kingdom. The organisation is funded by the UK government through the Economic and Social Research Council and is led by the UK Data Archive at the University of Essex, in partnership with other universities.
Beyond 2011, also known as The Beyond 2011 Programme, was a project initiated by the UK Statistics Authority to look at the alternatives to running a UK census in 2021. In 2008, the Treasury Select Committee had expressed concerns about the increasing cost of running the census and inaccuracies in data gathered only every ten years. In 2010 the newly elected coalition government reiterated such concerns responding to a report by the UK Statistics Authority.
Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision-making."
References
- 1 2 3 "Secondary Data". Management Study Guide. Retrieved April 3, 2022.
- ↑ "New impacts from 'old' data - Economic and Social Research Council". www.esrc.ac.uk. Retrieved February 18, 2016.
- ↑ "ADRN » What are administrative data". adrn.ac.uk. Archived from the original on February 7, 2016. Retrieved February 18, 2016.
- ↑ "ADRN » Benefits of administrative data". adrn.ac.uk. Archived from the original on February 8, 2016. Retrieved February 18, 2016.
- ↑ Horn, N. (June 1, 2018). "The Immense Value Behind Data Enrichment with Secondary Data". inzata.com.
- ↑ Moore, Niamh (August 1, 2006). "The contexts of context: Broadening perspectives in the (re)use of qualitative data". Methodological Innovations Online. 1 (2): 21–32. doi: 10.4256/mio.2006.0009 . S2CID 145318344.
- ↑ "A Reflexive Account of Reusing Qualitative Data: Beyond Primary/Secondary Dualism". www.socresonline.org.uk. May 30, 2007. Retrieved March 21, 2024.
Sources
- Novak, Thomas P. (1996). Secondary Data Analysis Lecture Notes. Marketing Research, Vanderbilt University. Available online (telnet):www2000.ogsm.vanderbilt.edu/marketing.research.spring.1996.