A "selfie museum" or "Instagram museum" is a type of art gallery or installation designed to provide a setting for visitors to pose in photographs to be posted on social media sites such as Instagram. Typical features of exhibits in a selfie museum include colorful backdrops, oversize props, and optical illusions such as anamorphosis.
29Rooms, a three-day immersive art installation created by Refinery29 in 2015 in New York City, has been cited as the first example of this type of facility. [1] [2] The Museum of Ice Cream, opened in 2016, is also credited as a major catalyst of selfie museums. [3] [4] [5] By 2019, there were reportedly dozens of selfie museums across the United States. [6] They faced challenges in 2020 when most were forced to close temporarily due to the COVID-19 pandemic. [7] [8]
Some predecessors to this trend from the contemporary art world have been identified, such as Rain Room , Urban Light , and the mirrored rooms of Yayoi Kusama. [9] [10] The large-scale experimental artworks exhibited at the Burning Man festival have also been cited as an influence, as well as the artist collective Meow Wolf. [11]
Some commentators have criticized the use of the word "museum" to describe these establishments. [12] [13] Unlike traditional museums, which are often non-profit organizations with an educational mission, selfie museums are almost always for-profit businesses, earning money through admission fees and, in some cases, corporate sponsorships. [14] [15] Museum of Ice Cream founder Maryellis Bunn has expressed regret over using the word, and coined the term "experium" (a portmanteau of "experience" and "museum") to describe such businesses. [16]
Selfie museums are an example of experiential commerce. Many are pop-up exhibitions, opening for only a few months in a particular location, while others are permanent. [17] [18]
Yayoi Kusama is a Japanese contemporary artist who works primarily in sculpture and installation, and is also active in painting, performance, video art, fashion, poetry, fiction, and other arts. Her work is based in conceptual art and shows some attributes of feminism, minimalism, surrealism, Art Brut, pop art, and abstract expressionism, and is infused with autobiographical, psychological, and sexual content. She has been acknowledged as one of the most important living artists to come out of Japan, the world's top-selling female artist, and the world's most successful living artist. Her work influenced that of her contemporaries, including Andy Warhol and Claes Oldenburg.
The Mattress Factory is a contemporary art museum located in Pittsburgh, Pennsylvania. It was a pioneer of site-specific installation art and features permanent installations by artists Yayoi Kusama, James Turrell, and Greer Lankton. The museum's roof itself is a light art installation and part of Pittsburgh's Northside evening skyline.
The Museum of Islamic Art (MIA) is a museum on one end of the seven-kilometer-long (4.3 mi) Corniche in Doha, Qatar. As per the architect I. M. Pei's specifications, the museum is built on an island off an artificial projecting peninsula near the traditional dhow harbor. A purpose-built park surrounds the edifice on the eastern and southern facades while two bridges connect the southern front facade of the property with the main peninsula that holds the park. The western and northern facades are marked by the harbor showcasing the Qatari seafaring past. In September 2017, Qatar Museums appointed Julia Gonnella as new director of MIA. In November 2022 the MIA became the first carbon-neutral certified museum in the Middle East Region. The museum participates in the Expo 2023 Doha from October 2023 until March 2024, with workshops and events focusing on biodiversity and sustainability.
Soft sculpture is a type of sculpture or three dimensional form that incorporates materials such as cloth, fur, foam rubber, plastic, paper, fibre or similar supple and nonrigid materials. Soft sculptures can be stuffed, sewn, draped, stapled, glued, hung, draped or woven. These materials and techniques distinguish soft sculptures from more traditional hard sculptures made from, for example, stone, bronze or wood that are then carved or modelled.
Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media.
A selfie is a self-portrait photograph or a short video, typically taken with an electronic camera or smartphone. The camera would be usually held at arm's length or supported by a selfie stick instead of being controlled with a self-timer or remote. The concept of shooting oneself while viewing their own image in the camera's LCD monitor is also known as self-recording.
A pop-up exhibition is a temporary art event, less formal than a gallery or museum but more formal than private artistic showing of work. Pop-up exhibits are erroneously called pop-up museums, such as the Museum of Ice Cream but do not fit the International Council of Museums definition of a museum. The idea began in 2007 in New York City where space for exhibiting artistic work is very limited. Although the idea originated from New York City, pop-up exhibitions occur all around the world. A recent example is Banksy's Dismaland, which ran from August to September 2015.
Jud Yalkut (;1938–2013) was an experimental film and video maker and intermedia artist.
Genevieve Gaignard, born in Orange, Massachusetts in 1981, is best known for work exploring issues of race, class, and gender. As a self-identified mixed-race woman, Gaignard utilizes photography, videography, and installation to explore the overlap of black and white America through staged environments and character performances. She received an AAS in Baking & Pastry Arts from Johnson & Wales University, her BA in photography from the Massachusetts College of Art and Design in 2007, and an MFA from Yale University in 2014. Gaignard's work is represented by Susanne Vielmetter Los Angeles Projects, and has been shown at Shulamit Nazarian, The Cabin, The FLAG Art Foundation, The California African American Museum, The Foley Gallery, and at two residentially-owned art spaces in Los Angeles, CA. She was also included in the fourth iteration of the triennial Prospect New Orleans, in 2018, with an installation at the Ace Hotel New Orleans. Her work has been featured in The New York Times and The Los Angeles Times. Gaignard's photographic series draw inspiration from Carrie Mae Weems, Diane Arbus, Cindy Sherman, and Nikki S. Lee, remixed with the references to the selfie and Instagram culture.
Museum of Ice Cream(MOIC) is an art installation and experiential museum that operates in several cities across the United States. The company has expanded internationally with a location in Singapore.
Matty Monahan is a Los Angeles–based contemporary artist and marketing entrepreneur best known for creating the conceptual art group, "The Most Famous Artist." Through this platform, Monahan makes social media-themed installations, performance art and exhibitions to challenge viewers to examine how technology and the Internet impact society. In 2017, Forbes published a feature on Monahan, promoting his innovative outlook on technology. That same year, ABC News reported on his large-scale public installation in Los Angeles where he painted three residential homes bright pink as a commentary on class, community and digital legacy. Monahan's "#selfiewall" in the Venice Beach neighborhood in Los Angeles was dubbed by Los Angeles Magazine as being "The Most Instagramable Wall in L.A." and ABC's Nightline said his art is an "instagramer's dream."
The Museum of Modern and Contemporary Art in Nusantara or Museum MACAN is an art museum at Kebon Jeruk in Jakarta, Indonesia. The museum is the first in Indonesia to have a collection of modern and contemporary Indonesian and international art. It has a floor area of 7,107 square meters with display area of about 4,000 square meters. The museum is included in a list of the World’s 100 Greatest Places 2018 released by Time magazine. Museum MACAN opened in November 2017.
Samantha Yammine is a Canadian neuroscientist and science communicator. She completed her PhD in 2019 at the University of Toronto.
The Moco Museum (Modern Contemporary Museum) is an independent museum located in Amsterdam, the Netherlands and Barcelona, Spain, dedicated to exhibiting modern and contemporary art. The museum was founded with the mission of attracting broader and younger audiences, and making art accessible to the public.
Color Factory is an interactive art exhibition with brightly colored room-sized installations, each themed around the concept of color. It has permanent locations in New York City, Chicago, and Houston.
Experiential retail or experiential commerce is a type of retail marketing whereby customers coming into a physical retail space are offered experiences beyond the traditional ones. Amenities provided may include art, live music, virtual reality, cafés and lounges, and large video display walls.
The Yayoi Kusama Museum is a contemporary art museum in Tokyo, Japan, dedicated to the work of the Japanese artist Yayoi Kusama. The museum is located in the Shinjuku Ward, in the western suburbs of Tokyo.
The representation of the Holocaust on social media has been a subject of scholarly inquiry and media attention.
Maryellis Bunn is an American entrepreneur and founder of the interactive retail experience company Museum of Ice Cream (MOIC), and serves as the CEO of its parent company, Figure8, Inc.
You Who Are Getting Obliterated in the Dancing Swarm of Fireflies, also known as the Fireflies Infinity Mirror Room, is an art installation in Phoenix Art Museum by Yayoi Kusama. It is located in the museum's North Wing, on the first floor.