The semiotic square, also known as the Greimas square, is a tool used in structural analysis of the relationships between semiotic signs through the opposition of concepts, such as feminine-masculine or beautiful-ugly, and of extending the relevant ontology.
The semiotic square, derived from Aristotle's logical square of opposition, was developed by Algirdas J. Greimas, a Lithuanian-French linguist and semiotician, who considered the semiotic square to be the elementary structure of meaning.
Greimas first presented the square in Semantique Structurale (1966), a book which was later published as Structural Semantics: An Attempt at a Method (1983). He further developed the semiotic square with Francois Rastier in "The Interaction of Semiotic Constraints" (1968).
The Greimas square is a model based on relationships:
Structure | Relationship Type | Relationship Elements |
---|---|---|
Complex | Contrary | S1 + S2 |
Neutral | Contrary | ~S2 + ~S1 |
Schema 1 | Contradiction | S1 + ~S1 |
Schema 2 | Contradiction | S2 + ~S2 |
Deixes 1 | Implication | ~S2 + S1 |
Deixes 2 | Implication | ~S1 + S2 |
Starting from a given opposition of concepts S1 and S2, the semiotic square entails first the existence of two other concepts, namely ~S1 and ~S2, which are in the following relationships:
The semiotic square also produces, second, so-called meta-concepts, which are compound ones, the most important of which are:
For example, from the pair of opposite concepts masculine-feminine, we get:
The Greimas square is a tool used within the system of semiotics.
The semiotic square has been used to analyze and interpret a variety of topics, including corporate language, [2] the discourse of science studies as cultural studies, [3] the fable of Little Red Riding Hood, [4] narration, [5] and print advertising. [6]
Semiotics is the systematic study of sign processes (semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can also communicate feelings and may communicate internally or through any of the senses: visual, auditory, tactile, olfactory, or gustatory (taste). Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge.
Computational semiotics is an interdisciplinary field that applies, conducts, and draws on research in logic, mathematics, the theory and practice of computation, formal and natural language studies, the cognitive sciences generally, and semiotics proper. The term encompasses both the application of semiotics to computer hardware and software design and, conversely, the use of computation for performing semiotic analysis. The former focuses on what semiotics can bring to computation; the latter on what computation can bring to semiotics.
Biosemiotics is a field of semiotics and biology that studies the prelinguistic meaning-making, biological interpretation processes, production of signs and codes and communication processes in the biological realm.
Zoosemiotics is the semiotic study of the use of signs among animals, more precisely the study of semiosis among animals, i.e. the study of how something comes to function as a sign to some animal. It is the study of animal forms of knowing.
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Thomas Albert Sebeok was a Hungarian-born American polymath, semiotician, and linguist. As one of the founders of the biosemiotics field, he studied non-human and cross-species signaling and communication. He is also known for his work in the development of long-time nuclear waste warning messages, in which he worked with the Human Interference Task Force to create methods for keeping the inhabitants of Earth away from buried nuclear waste that will still be hazardous 10,000 or more years in the future.
Paradigmatic analysis is the analysis of paradigms embedded in the text rather than of the surface structure (syntax) of the text which is termed syntagmatic analysis. Paradigmatic analysis often uses commutation tests, i.e. analysis by substituting words of the same type or class to calibrate shifts in connotation.
Algirdas Julien Greimas was a Lithuanian literary scientist who wrote most of his body of work in French while living in France. Greimas is known among other things for the Greimas Square. He is, along with Roland Barthes, considered the most prominent of the French semioticians. With his training in structural linguistics, he added to the theory of signification, plastic semiotics, and laid the foundations for the Parisian school of semiotics. Among Greimas's major contributions to semiotics are the concepts of isotopy, the actantial model, the narrative program, and the semiotics of the natural world. He also researched Lithuanian mythology and Proto-Indo-European religion, and was influential in semiotic literary criticism.
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John Deely was an American philosopher and semiotician. He was a professor of philosophy at Saint Vincent College and Seminary in Latrobe, Pennsylvania. Prior to this, he held the Rudman Chair of Graduate Philosophy at the Center for Thomistic Studies, located at the University of St. Thomas (Houston).
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Structural linguistics, or structuralism, in linguistics, denotes schools or theories in which language is conceived as a self-contained, self-regulating semiotic system whose elements are defined by their relationship to other elements within the system. It is derived from the work of Swiss linguist Ferdinand de Saussure and is part of the overall approach of structuralism. Saussure's Course in General Linguistics, published posthumously in 1916, stressed examining language as a dynamic system of interconnected units. Saussure is also known for introducing several basic dimensions of semiotic analysis that are still important today. Two of these are his key methods of syntagmatic and paradigmatic analysis, which define units syntactically and lexically, respectively, according to their contrast with the other units in the system.
In a story, we detect an isotopy when there is a repetition of a basic meaning trait (seme); such repetition, establishing some level of familiarity within the story, allows for a uniform reading/interpretation of it. An example of a sentence containing an isotopy is I drink some water. The two words drink and water share a seme, and this gives homogeneity to the sentence.
Jesper Hoffmeyer was a professor at the University of Copenhagen Institute of Biology, and a leading figure in the emerging field of biosemiotics. He was the President of the International Society for Biosemiotic Studies (ISBS) from 2005 to 2015, co-editor of the journal Biosemiotics and the Springer Book series in Biosemiotics. He authored the books Biosemiotics: An Examination into the Signs of Life and the Life of Signs and Signs of Meaning in the Universe and edited A Legacy for Living Systems: Gregory Bateson as Precursor to Biosemiotics.
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Feminist science and technology studies is a theoretical subfield of science and technology studies (STS) which explores how gender interacts with science and technology. The field emerged in the early 1980s alongside other relativist theories of STS which rejected the dominance of technological determinism, proposing that reality is multiple rather than fixed and prioritizing situated knowledges over scientific objectivity. Feminist STS's material-semiotic theory evolved to display a complex understanding of gender and technology relationships by the 2000s, notable scholars producing feminist critiques of scientific knowledge and the design and use of technologies. The co-constructive relationship between gender and technology contributed to feminist STS's rejection of binary gender roles by the twenty-first century, the field's framework expanding to incorporate principles of feminist technoscience and queer theory amidst widespread adoption of the internet.