Semiotic square

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Semiotic square

The semiotic square, also known as the Greimas square, is a tool used in structural analysis of the relationships between semiotic signs through the opposition of concepts, such as feminine-masculine or beautiful-ugly, and of extending the relevant ontology.

Contents

The semiotic square, derived from Aristotle's logical square of opposition, was developed by Algirdas J. Greimas, a Lithuanian-French linguist and semiotician, who considered the semiotic square to be the elementary structure of meaning.

Greimas first presented the square in Semantique Structurale (1966), a book which was later published as Structural Semantics: An Attempt at a Method (1983). He further developed the semiotic square with Francois Rastier in "The Interaction of Semiotic Constraints" (1968).

Basic structure

The Greimas square is a model based on relationships:

StructureRelationship TypeRelationship Elements
ComplexContraryS1 + S2
NeutralContrary~S2 + ~S1
Schema 1 Contradiction S1 + ~S1
Schema 2ContradictionS2 + ~S2
Deixes 1 Implication ~S2 + S1
Deixes 2Implication~S1 + S2
  1. The semiotic square is formed by an initial binary relationship between two contrary signs. S1 is considered to be the assertion/positive element and S2 is the negation/negative element in the binary pair:
  2. The second binary relationship is now created on the ~S axis. ~S1 is considered to be the complex term, and ~S2 is the neutral term. This is where the principle of difference is brought into play: every element in a system is defined by its differences from the other elements.
  3. In most modes of interpretation, the S-axis is a hyponym of the ~S-axis. The ~S1 element combines aspects of S1 and S2 and is also contradictory to S1 . The ~S2 element contains aspects of neither S1 nor S2 .
  4. Finally, the ~S2 element can be identified. Considered to be "always the most critical position and the one that remains open or empty the longest time, for its identification completes the process and in that sense constitutes the most creative act of the construction.". [1]

Example

Starting from a given opposition of concepts S1 and S2, the semiotic square entails first the existence of two other concepts, namely ~S1 and ~S2, which are in the following relationships:

The semiotic square also produces, second, so-called meta-concepts, which are compound ones, the most important of which are:

For example, from the pair of opposite concepts masculine-feminine, we get:

Styles of interpretation

The Greimas square is a tool used within the system of semiotics.

Examples of interpretation

The semiotic square has been used to analyze and interpret a variety of topics, including corporate language, [2] the discourse of science studies as cultural studies, [3] the fable of Little Red Riding Hood, [4] narration, [5] and print advertising. [6]

Related Research Articles

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References

  1. Jameson, Fredric. 1987. "Foreword." On Meaning: Selected Writings. Algirdas Julien Greimas. Minneapolis: University of Minnesota Press. pg. xvi.
  2. Fiol, C. Marlene. 1989. "A Semiotic Analysis of Corporate Language: Organizational Boundaries and Joint Venturing." Administrative Science Quarterly 34(2): 277-303.
  3. Haraway, Donna J. (1992). "The Promises of Monsters: A Regenerative Politics for Inappropriate/d Others." The Haraway Reader (2004). New York: Routledge.
  4. Laruccia, Victor. 1975. "Little Red Riding Hood's Metacommentary: Paradoxical Injunction, Semiotics and Behavior." Modern Language Notes 90(4): 517-534.
  5. Meister, Jan Christoph. 2003. Computing action: a narratological approach. Berlin: Walter de Gruyter GmbH & Co.
  6. Cian, Luca. 2012. "A comparative analysis of print advertising applying the two main plastic semiotics schools: Barthes' and Greimas'." Semiotica, 190: 57–79.

Further reading