Senken Shimbun

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Senken Shimbun
Industry Journalism, Fashion
Founded1956
Headquarters Tokyo, Japan
Area served
Worldwide
Website www.senken.co.jp

Senken Shimbun is a daily Japanese fashion newspaper, based in Tokyo, Japan. [1]

It was founded in 1956 and has the world's largest circulation of any fashion industry newspaper.[ citation needed ] It provides news, research data and new business ideas and has a great influence over the fashion trade in Japan. Its core readership consists of people involved in the textile and fashion industries and related sectors. [2] [3]

Senken Shimbun regularly organizes fashion exhibitions, called JFW, which is a fashion industry exhibition, promoting the Japanese fashion industry. It helps fashion products throughout Japan to be distributed in Japan's domestic market, and also serves as a platform targeting overseas markets. Beginning in 2000, JFW-IFF, an international version of the exhibition, has been held twice a year. [4]

In 2003, the company opened a branch office in Shanghai to better collect information from outside Japan. It has an English-language version, called The Senken which is published quarterly. [5]

Senken Shimbun has a circulation of 200,000 and is distributed daily through the very efficient Asahi newspaper delivery system. [6]

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