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Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. The campaign, which uses a list containing 250 of each market country's most popular names, aims to have people go out and find a bottle with their name on it, then share it with their friends. The campaign began in Australia in 2011.
References
- ↑ Denny, Stephen. Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Portfolio Hardcover, 2011, p. 86-89.
- ↑ Natalie Zmuda (Apr 10, 2013). "Ten Things You Should Know About Sergio Zyman". Ad Age .
Mr. Zyman is of Mexican Jewish heritage and was born in Mexico City.
- ↑ "Sergio Zyman: Coca Cola CMO". Bigspeak.com. Retrieved 2010-06-02.
- ↑ Sellers, Patricia (1995-05-01). "SO YOU FAIL. NOW BOUNCE BACK! - May 1, 1995". Money.cnn.com. Retrieved 2010-06-02.
- ↑ "Q&A: Sergio Zyman". Forbes.com. 2004-10-20. Retrieved 2010-06-02.
- ↑ Hutsul, Christopher (2005-01-16). "Exactly what was this man thinking?; New Coke tanked, and Sergio Zyman knows why". Pqasb.pqarchiver.com. Retrieved 2010-06-02.
- ↑ Johnson, Greg (1998-08-06). "ADVERTISING & MARKETING; Former Coca-Cola Exec Joins Launch Media's Board". Pqasb.pqarchiver.com. Retrieved 2010-06-02.
- ↑ Vranica, Suzanne (2005-04-01). "MDC Takes Majority Stake In Sergio Zyman's Firm - WSJ.com". Online.wsj.com. Retrieved 2010-06-02.
- ↑ Team
- ↑ Bloomberg News. Ackman calls for ouster of JC Penney chairman
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