Serviceable available market

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Total Available Market (TAM), Serviceable (or Served) Available Market, and Target Market. TAM-SAM-Market.jpg
Total Available Market (TAM), Serviceable (or Served) Available Market, and Target Market.

Serviceable addressable market (SAM; also served available market) is the part of the total addressable market (TAM) that can actually be reached. [1]

Contents

Overview

The serviceable available market or served addressable market is more clearly defined as that market opportunity that exists within a firm's existing core competencies and/or past performance. The biggest consideration when calculating SAM is that a firm most likely can only service markets that are core or directly adjacent to its current customer base. As examples:

See also

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References

  1. Steve Blank; Bob Dorf (2012-03-01). The Startup Owner's Manual. K & S Ranch. ISBN   978-0-9849993-0-9.