Setapp

Last updated
Setapp
Developer(s) Setapp Ltd.
Stable release
Setapp (v3.36.1) / 7 March 2024;34 days ago (2024-03-07)
Operating system OS X 11 or higher
Platform macOS, iOS, web
Available inEnglish, French, German, Italian, Portuguese and Spanish
License Trialware, Software as a service
Website setapp.com

Setapp is a subscription-based service for macOS, iOS and web applications released in 2016 by MacPaw. It provides access to a growing collection of software from different developers for a fixed monthly fee. [1] App categories cover productivity, web development, Mac maintenance, photo and video editig, design, writing, education, personal finance and others. There are over 240 apps [2] in the Setapp subscription, [3] including CleanMyMac X, Spark, Ulysses, and MarsEdit. [4] Setapp conducts annual Mac Developer Survey and Mac Apps Report. [5]

Contents

History

Setapp launched in beta in November 2016, [6] [7] and was officially released in January 2017. [8] In June 2017, Setapp reported having 10,000 subscribers [9] worldwide, mainly in the United States but with growing audiences in the United Kingdom, Germany, and France. [10] By November of that year, there were more than 200,000 trial users testing the service. [11] In 2019, the app had 1 million users. [12]

In November 2019, Setapp launched Setapp for Teams, a service adjusted for teams' and organizations' use. [13] Setapp launched an iOS version in August 2020. [3] In July 2023, Setapp introduced a ChatGPT assistant and other AI tools. [14]

In August 2023, in response to the Digital Markets Act regulation, Setapp announced its plans to launch an alternative app store for EU users. [15]

Business model

Setapp introduced a subscription model [16] for software usage akin to streaming services like Spotify and Netflix. [17] [18] [19] [20] Instead of paying a single price for a standalone application, users can use all the apps in the collection for a single monthly fee. [21]

The philosophy behind the initiative was to give users preselected, ready-to-use software that covers both generic and job-specific tasks. Applications on Setapp are automatically updated and contain no in-app purchases [22] or advertisements.

The main part of the revenue generated by Setapp is divided between app developers [23] based on app usage. [4]

Features

Setapp provides features designed to optimize workflow [24] and increase productivity. [25] Its AI Search function uses a synonym dictionary, allowing users to find relevant tools. [24] The AI Assistant uses chatGPT, Open AI, and Setapp's pre-trained model to deliver app search recommendations, tutorials, and Mac-related answers in a separate window. The platform simplifies app downloads and installations. [26] Since many Setapp apps require user accounts, the platform automatically logs users in and activates premium features.

Review process

Setapp curates its app collection, focusing on user benefits and utility. It rejects apps with paid components, in-app purchases, advertising, incorrect device or app information, defamatory, offensive or pornographic content. All apps, including updates, undergo a review process for quality, functionality, and privacy. Apps requiring users to download other apps or violating privacy and data protection norms are also prohibited. [24]

System requirements

iOS apps requirements:

Awards and recognition

See also

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References

  1. ↑ Tony Tran (18 July 2020). "Setapp Review: All Best Mac Apps In One Monthly Bundle".
  2. ↑ "Expand your apps and save money with Setapp's new Family Plan". AppleInsider. 2023-05-30. Retrieved 2024-03-20.
  3. 1 2 Tim Hardwick (11 August 2020). "Setapp Mac App Subscription Service Expands to iOS".
  4. 1 2 Pierce, David (2020-10-01). "'Netflix for apps': Setapp's quest to build a better app store". Archived from the original on 2022-06-30.
  5. ↑ Perez, Sarah (2023-10-16). "Mac users are embracing AI apps, study finds, with 42% using AI apps daily". TechCrunch. Retrieved 2024-03-20.
  6. ↑ TNW: Mattew Hughes (6 November 2016). "Setapp wants to be the Netflix of MacOS applications".
  7. ↑ Chris O'Brien (11 November 2016). "MacPaw wants to reinvent the Mac App Store experience with a subscription service called Setapp".
  8. ↑ Thorin Klosowski (25 January 2017). "Setapp, the Mac App Subscription Service, Is Now Live for Everyone".
  9. ↑ "Setapp At 5 Months: 10,000 Users and Better App Discovery". TidBITS. 2017-06-29. Retrieved 2021-06-06.
  10. ↑ Stepanenko, Yaroslav (2017-07-17). "Ultimate Guide to Product Localization". Medium. Retrieved 2021-06-06.
  11. ↑ Zac Hall (7 November 2017). "Setapp by the numbers: here's how the 'Netflix of apps' is doing so far".
  12. ↑ Tim Hardwick (5 November 2019). "MacPaw Launches 'Setapp for Teams' Subscription App Store - MacRumors".
  13. ↑ William Gallagher (4 November 2019). "MacPaw launches Setapp for Teams software subscription service public beta".
  14. ↑ "Setapp introduces a ChatGPT assistant & other AI tools". AppleInsider. 2023-07-13. Retrieved 2024-03-20.
  15. ↑ Perez, Sarah (2023-08-15). "Setapp announces plans to launch an alt app store for EU users". TechCrunch. Retrieved 2024-03-20.
  16. ↑ AppleWorld.Today: Dennis Sellers (25 January 2017). "Setapp, a Mac app subscription service, launches".
  17. ↑ Jeff Gamet (7 December 2016). "Setapp Brings Netflix-style Downloads to Mac Apps - The Mac Observer".
  18. ↑ Mike Wuerthele (27 January 2017). "Hands On: New Setapp service brings subscription apps to the Mac".
  19. ↑ Henry T. Casey (7 December 2016). "Software for Rent: Meet Setapp, a Netflix for Mac Apps".
  20. ↑ Bob Levitus (3 July 2020). "Setapp, the Netflix of Mac apps, just keeps getting better".
  21. ↑ Erik Eckel (13 March 2017). "Setapp: Mac users' software purchases just got much easier - TechRepublic".
  22. ↑ Bryan M. Wolfe (4 November 2019). "Setapp for Teams: now everyone at work can share the best Mac apps".
  23. ↑ Juli Clover (25 January 2017). "New Mac App Subscription Service 'Setapp' Offers 60 Mac Apps for $9.99 Per Month - Mac Rumors".
  24. 1 2 3 "Review: Setapp is the perfect Mac App Store I've always wanted". superchargednews.com. 2023-08-03. Retrieved 2024-03-31.
  25. ↑ Arshmeet (2021-07-13). "Setapp review: A platter of assorted apps for Mac". iGeeksBlog. Retrieved 2024-03-31.
  26. ↑ Eckel, Erik (2022-01-19). "Setapp's Mac software service confirms app subscriptions are here to stay". TechRepublic. Retrieved 2024-03-31.
  27. ↑ "Interactive Innovation Awards - SXSW Conference & Festivals". SXSW. Archived from the original on 2018-03-28. Retrieved 13 March 2018.
  28. ↑ "Golden Kitty Awards Winners". Product Hunt. Retrieved 29 January 2018.
  29. ↑ "The World's most innovative companies".
  30. ↑ "Best SaaS Product for Productivity (non-US)". The Cloud Awards & SaaS Awards. Retrieved 23 October 2019.
  31. ↑ "MAA blasts from the past: funny Cannes Lions winners - More About Advertising". www.moreaboutadvertising.com. 2021-07-01. Retrieved 2024-03-20.
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