2010–2019
The first fragrance, S by Shakira, was introduced in 2010. It combines simplicity and femininity to reflect Shakira's personal style and essence. [3] Various flanker fragrances have been released to the S by Shakira collection, including S by Shakira Eau Florale, S by Shakira Aquamarine, and S Kiss.
The perfume line evolved alongside Shakira's career, with new fragrances introduced to reflect her growth as an artist. [3] Elixir, launched in 2012, is designed to stand out from her earlier perfumes by featuring an exotic and sensual aroma, which she describes as a "second skin" that integrates with the wearer. [14] The Elixir collection features also flanker fragrances, such as Wild Elixir. [15]
Rock!, a fragrance that "represents the expression of Shakira's most daring side and pays tribute to the music that moves the world", was launched in 2014 in an electric guitar shaped bottle. [16] The Rock! perfume collection includes also various flanker fragrances such as Love Rock!. [17]
Dance fragrance was launched in 2016, in a bottle that simulates Shakira's curves, rhythm and movement. [18] [19] Flanker fragrances of the Dance collection include Dance Ocean and Dance Stellar among others. [20] [21] Other perfumes of the collection include the Dance Midnight line, which consists of Dance Midnight, Dance Red Midnight, and Dance Star Midnight among others. [22]
In 2018, Shakira launched Dream. It launched alongside a biographical web series named Shakira Dream, where she would share her life experiences and talk about her journey to stardom. [23] The Dream collection includes various flanker perfumes such as Sweet Dream. [24]
2020–present
During the COVID-19 pandemic in 2020, Shakira announced that Puig temporarily shifted its production focus in response to global health needs converting its perfume factories to produce hand sanitizer. The sanitizer was donated to the Spanish government to help combat the spread of the virus. [25]
In 2021, Shakira celebrated her perfume line's 10 year anniversary with the launch of Dance Red Midnight, a fragrance described as the brand's "most hypnotic and sensual" offering. [26] The perfume's packaging features a striking red bottle, symbolizing a blend of elegance and boldness, and was marketed as a continuation of Shakira's artistic expression through scent. [3] In the same year, Shaki Mini Collection was launched, featuring seven different perfumes in 30 ml bottles. [27]
In late 2023, Shakira launched Rojo, her first Eau de Parfum, and the first launch of Shakira Collection, or SHK Collection, which features perfumes named after colors. [28] [29] Shakira explained how red (Spanish: rojo) is a strong color that symbolizes passion, strength, and empowerment. Rojo offers a scent that gradually develops through multiple layers, serving as a reflection of Shakira herself. [28] It features initial scents of raspberry, black currant, and lemon; middle notes of ylang-ylang, cardamom, ginger, narcissus, and pink pepper; and concluding notes of sun, ambergris, and cedar. In the promotional video for the parfum, Shakira appears dressed fully in red in front of a red background, while her song with Black Eyed Peas, "Girl Like Me", is playing. [30]
In early 2025, Amarillo was released. The fragrance features a blend of bergamot, coconut, and pineapple at its top notes. Its core comprises a floral bouquet of jasmine, lily of the valley, and a solar accord, adding brightness and a sense of femininity. The base notes include vanilla, sandalwood, and a hint of musk. The bottle is designed in a sunny yellow color, with a curved and refined shape, embossed with Shakira's name and topped with a gold cap, evoking the imagery of sunlight and energy. [5]
