Shallow reading refers to social practices in which people acquire information or entertainment quickly from texts, images or other meaningful forms, individual or combination, by using various modern media. Shallow reading as a representational form of post-modern mass culture reflects a transition of expense principle tendency from print culture towards visual culture. [1] [2] [3] [4] [5] [6] [7]
With the continuous update of advanced media technology and popularization of Internet, people are stepping into mobile Internet era. In this process, an obvious change is that traditional reading mode is gradually shifting to shallow reading. The prevalence of shallow reading has attracted attention of media, publishing and library fields. [8] [9]