Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.
Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows, and animated videos. Multimedia also contains the principles and application of effective interactive communication, such as the building blocks of software, hardware, and other technologies.
Teen magazines are magazines aimed at teenage readers. They usually consist of gossip, news, fashion tips and interviews and may include posters, stickers, small samples of cosmetics or other products and inserts.
Psycholinguistics or psychology of language is the study of the interrelation between linguistic factors and psychological aspects. The discipline is mainly concerned with the mechanisms by which language is processed and represented in the mind and brain; that is, the psychological and neurobiological factors that enable humans to acquire, use, comprehend, and produce language.
Electronic publishing includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. It also includes the editing of books, journals, and magazines to be posted on a screen.
New media are communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for the influx of interactive CD-ROMs for entertainment and education. The new media technologies, sometimes known as Web 2.0, include a wide range of web-related communication tools such as blogs, wikis, online social networking, virtual worlds, and other social media platforms.
Internet culture is a quasi-underground culture developed and maintained among frequent and active users of the Internet who primarily communicate with one another online as members of online communities; that is, a culture whose influence is "mediated by computer screens" and information communication technology, specifically the Internet.
Visual rhetoric is the art of effective communication through visual elements such as images, typography, and texts. Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience.
Information overload is the difficulty in understanding an issue and effectively making decisions when one has too much information (TMI) about that issue, and is generally associated with the excessive quantity of daily information. The term "information overload" was first used as early as 1962 by scholars in management and information studies, including in Bertram Gross' 1964 book, The Managing of Organizations, and was further popularized by Alvin Toffler in his bestselling 1970 book Future Shock. Speier et al. (1999) said that if input exceeds the processing capacity, information overload occurs, which is likely to reduce the quality of the decisions.
Digitality is used to mean the condition of living in a digital culture, derived from Nicholas Negroponte's book Being Digital in analogy with modernity and post-modernity.
The history of books became an acknowledged academic discipline in the 1980s. Contributions to the field have come from textual scholarship, codicology, bibliography, philology, palaeography, art history, social history and cultural history. Its key purpose is to demonstrate that the book as an object, not just the text contained within it, is a conduit of interaction between readers and words. Analysis of each component part of the book reveals its purpose, where and how it was kept, who read it, ideological and religious beliefs of the period, and whether readers interacted with the text within. Even a lack of evidence of this nature leaves valuable clues about the nature of that particular book.
Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies, art history, critical theory, philosophy, media studies, Deaf Studies, and anthropology.
Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising. Mass communication, unlike interpersonal communication and organizational communication, focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information.
Reading comprehension is the ability to process written text, understand its meaning, and to integrate with what the reader already knows. Reading comprehension relies on two abilities that are connected to each other: word reading and language comprehension. Comprehension specifically is a "creative, multifaceted process" that is dependent upon four language skills: phonology, syntax, semantics, and pragmatics.
Print culture embodies all forms of printed text and other printed forms of visual communication. One prominent scholar of print culture in Europe is Elizabeth Eisenstein, who contrasted the print culture of Europe in the centuries after the advent of the Western printing-press to European scribal culture. The invention of woodblock printing in China almost a thousand years prior and then the consequent Chinese invention of moveable type in 1040 had very different consequences for the formation of print culture in Asia. The development of printing, like the development of writing itself, had profound effects on human societies and knowledge. "Print culture" refers to the cultural products of the printing transformation.
Digital rhetoric can be generally defined as communication that exists in the digital sphere. As such, digital rhetoric can be expressed in many different forms, including text, images, videos, and software. Due to the increasingly mediated nature of our contemporary society, there are no longer clear distinctions between digital and non-digital environments. This has expanded the scope of digital rhetoric to account for the increased fluidity with which humans interact with technology.
Digital literacy is an individual's ability to find, evaluate, and communicate information using typing or digital media platforms. It is a combination of both technical and cognitive abilities in using information and communication technologies to create, evaluate, and share information.
Is Google Making Us Stupid? What the Internet Is Doing to Our Brains! is a magazine article by technology writer Nicholas G. Carr, and is highly critical of the Internet's effect on cognition. It was published in the July/August 2008 edition of The Atlantic magazine as a six-page cover story. Carr's main argument is that the Internet might have detrimental effects on cognition that diminish the capacity for concentration and contemplation. Despite the title, the article is not specifically targeted at Google, but more at the cognitive impact of the Internet and World Wide Web. Carr expanded his argument in The Shallows: What the Internet Is Doing to Our Brains, a book published by W. W. Norton in June 2010.
Multimodality is the application of multiple literacies within one medium. Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to the method of delivery creates meaning. This is the result of a shift from isolated text being relied on as the primary source of communication, to the image being utilized more frequently in the digital age. Multimodality describes communication practices in terms of the textual, aural, linguistic, spatial, and visual resources used to compose messages.
Written in 2003, and published by Taylor & Francis Group, Gunther Kress' book Literacy in the New Media Age explores how the introduction of modern technology has impacted the way individuals interact with their culture through written and oral communication. Expanding upon the idea of the evolution of media and writing in a digital medium, Kress looks at the impacts of media communications on societies and cultures and vice versa.
