Shudu Gram is a computer generated social media personality and model, a "virtual influencer". [1] [2] [3] [4] [5] The character is considered the world's first digital supermodel. [6] [7]
She was created in April 2017 by the fashion photographer Cameron-James Wilson. Her appearance draws largely from the "Princess of South Africa" Barbie doll. [8]
The character has generated controversy as Shudu, depicted as a black woman, was created by a white man. [9] [2] [10]