Company type | Private |
---|---|
Industry | Eyewear |
Founded | Portland, Oregon, United States (2009 ) |
Founder | Ryan Kirkpatrick, Eric Singer, Daniel Genco, Taylor Murray, Philip Peterson |
Headquarters | , |
Products | Sun and Rx Eyewear |
Website | shwoodshop |
Shwood Eyewear is an American brand of sunglasses and eyeglasses, it was founded in 2009, and is based in Portland, Oregon.
This section needs to be updated.(February 2023) |
The prototype wooden glasses was developed in 2005 by Eric Singer, the idea was then shared with Ryan Kirkpatrick, Daniel Genco, Taylor Murray and Philip Peterson. The prototype was made using madrone tree, a pair of rusty cabinet hinges and salvaged lenses from a thrift store. Singer wore them to a skatepark and immediately got his first orders at $20 a frame. [1] [2]
The name Shwood comes from the name of a fake sponsor created by a friend of Singer to be able to enter a snowboarding competition. [2]
Shwood Eyewear formally launched in 2009. A few days after launch, a blogger revealed Shwood and orders instantly started to flow in.Shwood began its operations in a 7 x 15-ft. workspace, as soon as expansion became feasible they moved to a 30 x 50-ft. shop space. In 2010, they further expanded and moved to 6,000 square-foot facility in Portland. [2] By 2011, it was making 125 frames a day, and distributed to 80 retail stores. [1] By 2013, it was making 300 frames a day. [2]
In 2015, it introduced a frame cover material (veneer) made entirely of old newspapers. [3] In 2016, it introduced frames made with feathers and flowers, and announced experimenting with many different materials to create new frames. [4]
The product line consists of sunglasses and prescription eyeglasses. The frames are made out of wood, [5] [6] stone, [7] acetate, titanium and brass.
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Sunglasses or sun glasses are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can sometimes also function as a visual aid, as variously termed spectacles or glasses exist, featuring lenses that are colored, polarized or darkened. In the early 20th century, they were also known as sun cheaters.
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Aviator sunglasses are a style of sunglasses that was developed by a group of American firms. The original Bausch & Lomb design is now commercially marketed as Ray-Ban Aviators, although other manufacturers also produce aviator-style sunglasses.
Eyewear is a term used to refer to all devices worn over both of a person's eyes, or occasionally a single eye, for one or more of a variety of purposes. Though historically used for vision improvement and correction, eyewear has also evolved into eye protection, for fashion and aesthetic purposes, and starting in the late 20th century, computers and virtual reality.
GI glasses are eyeglasses issued by the American military to its service members. Dysphemisms for them include the most common "birth control glasses" (BCGs) and other variants. At one time, they were officially designated as regulation prescription glasses (RPGs). This was commonly said to mean "rape prevention glasses" due to their unstylish appearance. At times in the US Navy they were called to "Standard Navy Ugly Glasses" (SNUGs). Similar glasses can be issued to inmates in state and federal prisons.
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Browline glasses are a style of eyeglass frames where the "bold" upper part holding the lenses resembles eyebrows framing the eyes. They were very popular during the 1950s and 1960s, especially in the United States of America. The glasses were first manufactured by Shuron Ltd in 1947 under the "Ronsir" brand, and quickly emulated by various other manufacturers. The design became the most common style of eyeglasses throughout the 1950s and the early 1960s before it was surpassed in popularity by solid plastic styles. Browlines enjoyed a renaissance as sunglasses in the 1980s before returning to popularity in the 2010s, with the rise of retro style and the hipster subculture.
MOSCOT is a five-generation, family-owned, American luxury eyewear brand, headquartered in New York City, specializing in optical frames and sunglasses. It was founded in the Lower East Side neighborhood of Manhattan in 1915 by Hyman Moscot, which is one of the oldest local businesses in New York City, as well as the 21st oldest eyewear company in the world still operating today.
Oliver Peoples is an American luxury eyewear brand established in 1986, and owned by Luxottica. The brand is sold in Oliver Peoples boutiques, online, and in fashion boutiques and department stores throughout the world. Oliver Peoples eyewear is designed in Los Angeles, Italy, and Japan.
Rimless eyeglasses are a type of eyeglasses in which the lenses are mounted directly to the bridge or temples. The style is divided into two subtypes: three-piece glasses are composed of lenses mounted to a bridge and two separate temple arms, while rimways feature a supporting arch that connects the temples to the bridge and provides extra stability for the lenses.
Randolph Engineering, Inc. is an American manufacturer of sunglasses, shooting glasses, and prescription glasses. Located in Randolph, Massachusetts, it is also the prime contractor for providing aviator sunglasses to the United States military.
Warby Parker Inc. is an American retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Founded in 2010, it was initially an online only retailer. It now sells primarily through more than 200 physical retail store locations across the U.S. and Canada.
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Eyebuydirect, Inc. is an online retailer of prescription glasses, based in Austin, Texas. The company also sells prescription and non-prescription sunglasses, sport sunglasses, and computer glasses designed to reduce glare. Eyebuydirect was founded in 2005 by Roy Hessel, who was succeeded by Sunny Jiang, chief executive officer since 2017. The company has operations in the United States and China, and sells its products worldwide.
Clearly is an online retailer of contact lenses, eyeglasses and sunglasses. The company was acquired by EssilorLuxottica Canada, and is headquartered in Vancouver, British Columbia. They are one of the largest online contact lens retailers in North America, and the largest seller of prescription eyeglasses online in the world.
Oliver Goldsmith is a British eyewear design company established in London in 1926 by Phillip Oliver Goldsmith. Under the directorship of his son Charles "Oliver" Goldsmith, grandsons Andrew Oliver and Raymond, and great-granddaughter Claire Goldsmith, the brand became known worldwide for its innovative designs for glasses and sunglasses worn by celebrities such as Diana Dors, Michael Caine and Audrey Hepburn. Hepburn's famous sunglasses in Breakfast at Tiffany's were an Oliver Goldsmith design. The sunglasses side of the brand ceased producing in 1985 but was re-launched in 2005 after a 20-year hiatus. The spectacle side has remained in production throughout, without interruption.
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