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Company type | Private GMBH |
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Industry | Retail |
Founded | 1982 Fürth, Bavaria, Germany |
Founder | Fritz Sieber and Micheal Sieber |
Headquarters | Fürth, Bavaria |
Key people | |
Products | Toys |
711,7 Million Euros in 2024 | |
Number of employees | 2,600 |
Website | simba-dickie-group.de |
The Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. It is the fourth largest toy manufacturer in Germany.
The company's headquarters are located in Fürth with operations in Lavans-lès-Saint-Claude and Hong Kong. Over 70% of its turnover is generated through foreign market sales.[ citation needed ] The Simba Dickie Group has subsidiaries in 30 countries worldwide and 8 production facilities. They also make Nintendo plush toys of the Super Mario franchise. [1]
The foundation stone for what would later become the Simba Dickie Group was laid in 1993 when the two companies Simba Toys and Dickie Toys merged.
Simba Toys was founded in 1982 by Fritz Sieber and his son Michael in Fuerth. Initially, the company primarily imported from the Far East.
Wolfgang Sauerborn had already founded the company, which was later renamed Dickie Toys, in 1971. This was taken over by Simba Toys after his death in 1993.
Over the years, more and more toy manufacturers and brands were acquired. Initially, only five people worked at Simba Toys. Today there are 2600 employees worldwide. The toy range comprises over 4,000 articles. In addition to Fürth, the company's headquarters are located in Langeais and Lavans-lès-Saint-Claude in France, Hong Kong, Doetinchem and California. In addition to production sites in various European and Asian countries, the Group has a global sales network.
Total turnover rose from 500 million euros in 2009 to 711.7 million euros in 2024.[ citation needed ]