Simba Dickie Group

Last updated
Simba Dickie Group
Company type Private GMBH
Industry Retail
Founded1982;42 years ago (1982)
Fürth, Bavaria, Germany
FounderFritz Sieber and Micheal Sieber
Headquarters Fürth, Bavaria
Key people
  • Michael Sieber (CEO)
  • Uwe Weiler (COO)
  • Manfred Duschl (CFO)
  • Florian Sieber (Co-CEO)
Products Toys
631 Million Euros
Number of employees
3,200
Website simba-dickie-group.de

The Simba Dickie Group is a German toy manufacturer founded in 1982 as Simba Toys. The Group is the fourth largest toy manufacturer in Germany. The company's slogan is "We love to make toys".

Contents

The company's headquarters are located in Fürth with operations in Lavans-lès-Saint-Claude and Hong Kong. Over 70% of the whole turnover is generated through foreign market sales.[ citation needed ] The Simba Dickie Group has subsidiaries in 30 countries worldwide and 8 production facilities. They also make Nintendo plush toys of the Super Mario franchise. [1]

History

The foundation stone for what would later become the Simba Dickie Group was laid in 1993 when the two companies Simba Toys and Dickie Toys merged.

Simba Toys was founded in 1982 by Fritz Sieber and his son Michael in Fuerth. Initially, the company primarily imported from the Far East.

Wolfgang Sauerborn had already founded the company, which was later renamed Dickie Toys, in 1971. This was taken over by Simba Toys after his death in 1993.

Over the years, more and more toy manufacturers and brands were acquired. Initially, only five people worked at Simba Toys. Today there are 2700 employees worldwide. The toy range comprises over 10,000 articles. In addition to Fuerth, the company's headquarters are located in Langeais and Lavans in France, Hong Kong, Doetinchem and California. In addition to production sites in various European and Asian countries, the Group has a global sales network.

Total turnover rose from 500 million euros in 2009 to 616 million euros in 2018. Around 70 percent of turnover is generated abroad.

In March 2013, Siso (Sieber & Sohn) took over the model train manufacturer Märklin.

Companies and brands of the Simba-Dickie-Group

- Simba Toys: Production and distribution of dolls, baby toys, children's household appliances and musical toys (e.g. Steffi Love, Madeleine and My Musik World)

- Dickie Toys (acquired in 1993): Production and distribution of vehicles of all kinds. In addition to its own Carson brand, Dickie sells products under the Tamiya (since 1986) and Scalextric brands in Germany

Tamiya-Carson: Distribution of radio-controlled vehicles and model aircraft as well as plastic model construction and car racing tracks

- Eichhorn (acquired in 1998): Production and distribution of wooden toys

- Schuco (acquired in 1999): Production and distribution of sheet metal vehicles as well as miniature models of vehicles mainly in the scales 1:90, 1:87 (H0), 1:43 and 1:32 (nominal size 1), mainly made of die-cast zinc

- Noris-Spiele (acquired in 2001): Production and distribution of board games. This also includes:

Schipper Art&Crafts (acquired in 2008): Painting by numbers

Zoch (acquired in 2010): German games publisher

- BIG-Spielwarenfabrik (acquired in 2004): large plastic play equipment and outdoor play equipment (e.g. Bobby Car)

- Nicotoy (acquired in 2006): Cuddly toys

- Smoby Toys (founded in 2008): French toy manufacturer that previously owned Majorette and Solido

- Majorette (acquired in 2010): Manufacturer of toy cars

- Solido (acquired in 2010): Manufacturer of model cars

- Heros (acquired in 2010): Manufacturer of wooden toys

- Märklin (acquired by Siso= Sieber&Sohn in 2013): Manufacturer of model trains in I, H0 and Z sizes This also includes:

LGB: Garden railroad in nominal size IIm

Trix: model railroads in the H0 and N nominal sizes

- AquaPlay (acquired in 2014): Manufacturer of water train systems

- Undercover (majority stake acquired in 2015): Products for the start of school

- Zimpli Kids (2017 2/3 majority shareholding): The British company produces the "Glibbi" bath additives for children.

- Corolle (acquired in 2018): traditional French doll manufacturer

- Franz Carl Weber (acquired in 2018, 50% stake from 2019, sold in 2023): Swiss specialist toy retailer

- Kid E Media (2018 majority stake): Swedish entertainment company Ruta Ett AB, which was renamed KID E MEDIA AB

- Jada (acquired in 2019): US manufacturer of toy cars and collectible figures

- EXIT Toys (majority stake acquired in 2020): Dutch company for outdoor products

- Scout (acquired in 2024): brand name for school bags

Related Research Articles

<span class="mw-page-title-main">Model car</span> Scale model of car

A model car, or toy car, is a miniature representation of an automobile. Other miniature motor vehicles, such as trucks, buses, or even ATVs, etc. are often included in this general category. Because many miniature vehicles were originally aimed at children as playthings, there is no precise difference between a model car and a toy car, yet the word 'model' implies either assembly required or the accurate rendering of an actual vehicle at smaller scale. The kit building hobby became popular through the 1950s, while the collecting of miniatures by adults started to gain momentum around 1970. Precision-detailed miniatures made specifically for adults are a significant part of the market since the mid-1980s.

<span class="mw-page-title-main">LGB (trains)</span> Garden model railway system

LGB stands for Lehmann Gross Bahn - the "Lehmann Big Train" in German. Made by Ernst Paul Lehmann Patentwerk in Nuremberg, Germany, since 1968 and by Märklin since 2007, it is the most popular garden railway model in Europe, although there are also many models of U.S. and Canadian prototypes. LGB caused a revival of garden model railroading in the United States when it was introduced. LGB is sold in North America through Wm. K. Walthers, who took over from Ernst Paul Lehmann's subsidiary, LGB of America, when Märklin bought the LGB assets. Most of the European prototypes were manufactured in Germany, while much of the North American rolling stock was made in China. Production was later moved to Hungary.

<span class="mw-page-title-main">HO scale</span> Model railroad scale of 1:87

HO or H0 is a rail transport modelling scale using a 1:87 scale. It is the most popular scale of model railway in the world. The rails are spaced 16.5 millimetres (0.650 in) apart for modelling 1,435 mm standard gauge tracks and trains in HO.

<span class="mw-page-title-main">Märklin</span> German toy company

Gebr. Märklin & Cie. GmbH or Märklin is a German toy company. The company was founded in 1859 and is based at Göppingen in Baden-Württemberg. Although it originally specialised in doll house accessories, today it is best known for model railways and technical toys. In some parts of Germany and in Sweden, the company's name is almost synonymous with model railways.

<span class="mw-page-title-main">Heller SA</span> French model kit manufacturer

Heller Hobby GmbH is a French manufacturing company established in 1957 in Paris. Currently headquartered in Radevormwald, Germany, Heller produces plastic scale model kits of cars, aircraft, ships, and military vehicles.

<span class="mw-page-title-main">Die-cast toy</span> Type of toy

A die-cast toy is a toy or a collectible model produced by using the die-casting method of putting molten lead, zinc alloy or plastic in a mold to produce a particular shape. Such toys are made of metal, with plastic, rubber, glass, or other machined metal parts. Wholly plastic toys are made by a similar process of injection molding, but the two methods are distinct because of the properties of the materials.

<span class="mw-page-title-main">Siku Toys</span> Toy vehicles manufacturer based in Germany

Sieper Lüdenscheid GmbH & Co. KG, mostly known by its trade name Siku, is a German manufacturer of scale models headquartered in Lüdenscheid. Some of the products sold by Siku are model cars, figurines, model aircraft, model commercial vehicles, and model agricultural machinery. Traditionally, production was centered in Lüdenscheid, but diecast models are now made in China, the Philippines, Taiwan and Vietnam.

<span class="mw-page-title-main">Schuco Modell</span> German toy manufacturing company

Schuco is a German brand and former manufacturing company founded in 1912 by Heinrich Müller and the businessman Heinrich Schreyer in Nuremberg, popularly known as Germany's toy capital. The company's specialty was making toy reproductions of cars and trucks in tin, plastic and die-cast. The company went bankrupt in 1976 but was reorganized in 1993 and then totally independent again by 1996 before its acquisition by the Simba Dickie Group in 1999.

<span class="mw-page-title-main">Majorette (toy manufacturer)</span>

Majorette is a French toy manufacturer which mostly produces small Die-cast scale model cars, commercial vehicles, aircraft, and other vehicles, particularly in 1:64 scale. This is a normal 2.5–3 in (64–76 mm) size, thus Majorette has sometimes been called "the Matchbox of France". Traditionally, production was centered in the urban area of Lyon, but diecast models are now made in China, the Philippines, Taiwan, Thailand and Vietnam.

<span class="mw-page-title-main">Fleischmann (model railroads)</span>

Fleischmann is a German manufacturer of model railway products. Fleischmann was founded in Nuremberg in 1887 by Jean Fleischmann, as a toy company. Their first model train, in O scale, was produced in 1938. Their first H0 scale products were introduced in 1952 and their N scale "Piccolo" product line in 1969.

1:43 scale is a popular size of die-cast model cars in Europe, Asia and the US. It has its origins in the British / European O scale for model trains and the rise of certain accessories made for that scale which since have become popular in their own right. Models in this scale are 10–13 cm length.

1:18 scale diecast replicas are 1/18th the size of the real vehicle. Most popular in this category are 1:18 scale automobile replicas – usually made out of Zamak zinc diecasting alloy with plastic parts. "1:18 scale" is the colloquial reference to this class of toy or replica.

<span class="mw-page-title-main">Trix (company)</span>

Trix is a German company that originally made Trix metal construction sets. One of its co-founders was Stephan Bing, the son of the pioneer toy-maker industrialist Ignaz Bing. In 1935 the company began producing the electrically powered model trains that it became famous for, under the Trix Express label. Prior to the outbreak of World War II the company produced a small range of AC powered three rail loco models running on bakelite rails.

<span class="mw-page-title-main">Schabak Modell</span>

Schabak is a die-cast toy producer based in Nuremberg, Germany. The company is well known for its line of German cars and commercial airline models. The company's on and off relation with German Schuco Modell is particularly notable.

Mehano is a Slovenian toy company from Izola, founded in 1952 as Mehanotehnika. It produces a large range of both traditional and electronic toys, as well as model railroad equipment. The company has borne its current name of Mehano since 1990. Mehano applied to restructure in November 2008, following reported economic difficulties during the preceding ten years; production in Slovenia ended. In 2010, Mehano was relaunched with production in China and new branding.

<span class="mw-page-title-main">Solido</span>

Solido is a French brand and former manufacturing company of die-cast scale models of cars, military vehicles and commercial vehicles. The models are usually made of a zamac alloy in varying scales.

<span class="mw-page-title-main">Norev</span> French toy car maker

Norev is a French manufacturer of die-cast scale model cars. Traditionally based in Villeurbanne, a suburb of Lyon. It has normally produced modern and vintage European vehicles, especially those of French origin – though Italian, German, British, and American vehicles were also produced. Norev's closest competition was Solido, but that company had more pan-European influence, while Norev was more national in orientation.

<span class="mw-page-title-main">Polistil</span>

Polistil S.p.A. is an Italian toy brand and former manufacturing company headquartered in Milan, with production center in Chiari, near Brescia. Polistil specialized in die-cast and plastic scale model vehicles of all sizes.

<span class="mw-page-title-main">Gama Toys</span>

Gama is a German maker of toys, usually cars and trucks, dating from before World War I. The company is headquartered in Fürth, Bavaria, near Nürnberg, a traditional German toymaking center. Other German companies that competed with Gama Toys were Schuco Modell and Conrad Models.

References

  1. "Super Mario". Simba Toys. Retrieved May 10, 2023.