"Sip (Alcohol)" is a song by Nigerian singer Joeboy. It was released on 24 September 2021 through emPawa Africa as the lead single from his second studio albumBody & Soul (2023). Produced by Tempoe, the song became viral on TikTok, where it inspired a variety of social media challenges. Although initially featuring individuals drinking food-based or alcoholic beverages, some participants took it further by consuming harmful substances, prompting Joeboy to advise against such actions.[1][2]
In an interview with the Grammys, Joeboy said the song is about taking a short break from everyday struggles. He said the idea came to him while in Ghana and that the lyrics were inspired by a calm moment. He added that the song is meant to be a feel-good track about enjoying life even during hard time.[3] According to Elias Leight of Rolling Stone, the track blends Nigerian afrobeats with South African amapiano, calling it a "beautiful merger" with "oomph" that lets Joeboy "maintain his anti-gravitational powers." He added that Joeboy "swoop-sings in swashbuckling arcs" and layers "sweetheart harmonies" over a beat "like a spoon knock-knocking on a tabletop."[4]
TikTok challenge
After its release, "Sip (Alcohol)" inspired a viral TikTok challenge in Nigeria. While the original challenge featured participants consuming food-based or alcoholic drinks, some used harmful substances, prompting Joeboy to warn against unsafe practices. The challenge reflects the growing trend of social media challenges boosting song visibility.[1][2]
"Sip (Alcohol)" debuted at number five on the TurnTable Top 50 chart dated 4 October 2021, becoming Joeboy's highest-charting entry and his fourth top ten single overall.[6] The song reached number one the following week, marking Joeboy's first chart-topping single, and set a TurnTable record for the highest weekly streams with 6.07 million equivalent streams, surpassing Davido's "FEM".[7] By late October, it had spent three consecutive weeks at number one and recorded one of the biggest chart weeks in TurnTable history at the time.[8] The song extended its run at number one into early November, setting multiple weekly performance records across streaming, radio, and television metrics.[9] By 13 December 2021, "Sip (Alcohol)" had spent nine weeks at number one, tying Fireboy DML's "Peru" as the second longest running chart-topper of the year, behind Kizz Daniel's "Lie".[10]
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