In 2003, South Korean dramas began broadcasting in the Philippines. Successful Story of a Bright Girl was the first Korean drama aired in Philippine television. For more than two decades, GMA Network has aired a significant number of Filipino-dubbed Korean dramas broadcast in the Philippines. [1] [2]
Korean dramas are politically popular in the Philippines since the 2000s. Huge demands from Filipino viewers prompted Philippine television stations to import South Korean programs. [3] The top Korean dramas Autumn in My Heart , Stairway to Heaven , Full House , My Name Is Kim Sam Soon and Coffee Prince instantly became hits when they were aired on GMA Network, dubbed in Filipino language. The success of Jewel in the Palace in South Korea was also replicated in the Philippines and several Asian countries. Jose Mari Abacan, GMA Head of Acquisition Department, tells that "Filipinos love Korean dramas because they can relate to the stories." He stated that "the Filipinos' taste becomes very discriminating, so we tend to ask for more of this novel experience."
ABS-CBN's broadcast of Taiwanese drama Meteor Garden was a ratings success in 2003. Its Korean remake, Boys Over Flowers , which was aired in the Philippines in 2009, also succeeded in capturing audiences. Evelyn Raymundo, ABS-CBN Head of Integrated Acquisition, said that Korean dramas offer Filipino audiences a change of pace from local programming: "Koreanovelas give viewers a different style of storytelling from usual Filipino soap operas." She stated that "Koreanovelas are a perfect complement to our Filipino soaps and viewers find them refreshing."
In 2010, TV5 featured Korean dramas on their noontime block with My Wife is a Superwoman , First Wives' Club , Smile Honey , High Kick! , and Don't Cry My Love . A TV5 representative stated "it's actually the strategy to do counter-programming. When everyone else is going high-energy with noontime shows, here we are offering the best titles of Koreanovelas on noontime. It's like this will be our primetime. We want to provide an alternative." [4]
In the past two decades, GMA Network has the largest number of successful Korean dramas in the Philippines, including Winter Sonata , Summer Scent , Irene , All About Eve , Love Letter , Attic Cat , Hotelier , Sassy Girl: Chun-Hyang , A Rosy Life , Sad Love Song , Come Back, Soon-ae , Hwang Jini , Jumong , Lovers in Prague , The Legend , Be Strong, Geum-soon! , Love Story in Harvard , East of Eden , Queen Seon Deok , Shining Inheritance , Temptation of Wife , The Baker King , Dong Yi , Secret Garden , Moon Embracing the Sun , The Princess' Man , Smile, Dong Hae , Empress Ki , Master's Sun , My Love from the Star , Reply 1997 , Descendants of the Sun , Strong Girl, Bong-soon , The Romantic Doctor , Emperor: Ruler of the Mask , Sky Castle , The Penthouse , Poong, the Joseon Psychiatrist , and Queen of Masks .
ABS-CBN, for its part, has aired Lovers in Paris , Memories of Bali , Green Rose , My Girl , Princess Hours , Cinderella's Sister , My Girlfriend is a Gumiho , Pure Love , City Hunter , Dream High , Two Wives , To the Beautiful You , Rooftop Prince , Missing You , The Love Story of Kang Chi , Crazy Love , The Heirs , My Love Donna , Love in the Moonlight , Legend of the Blue Sea , Goblin , Hwarang , Hwayugi , I Have a Lover , and Hotel del Luna . Meanwhile, TV5 has also aired Hero , Glass Castle , Time Between Dog and Wolf , Flames of Desire , Pink Lipstick , You Are My Destiny , Bride of the Century , Cool Guys, Hot Ramen , Reply 1988 , Wok of Love , The Beauty Inside , The Secret Life of My Secretary , Welcome to Waikiki , True Beauty , Remember: War of the Son , More Than Friends , Revolutionary Love , Diary of a Prosecutor , and Catch the Ghost .
Net 25, the official broadcaster of Iglesia ni Cristo (INC) religious programs, has aired a number of Korean dramas such as The Snow Queen , Class 7 Civil Servant , Never Twice , A Place in the Sun , Fatal Promise , Mysterious Personal Shopper , Unwanted Family , House of Bluebird , and Gracious Revenge . In 2022, River Where the Moon Rises , Again My Life and From Now On, Showtime! were the first three Korean dramas that aired on ALLTV. [5] Filipino politician and SAGIP Partylist representative Rodante Marcoleta complimented that Korean dramas have better stories and has a lot of choices: "they may not be so good at acting, but the flow of the story, especially their society is different so it will attract your interest, you get something to learn. They are able to show their culture, we see it ourselves and we say, we should adopt that too." [6] President Ferdinand "Bongbong" Marcos, Jr. acknowledged the importance of Korean dramas and culture to the Filipinos: "with Korean restaurants sprouting out around the Philippines, Filipinos have shared stories and have laughed over some kimchi, some samgyeopsal with friends and family, and of course, the countless hours we have spent binge-watching our favorite Korean dramas and listening to K-pop. This highlights how the Filipinos love Koreans." [7]
The following is a list of Korean dramas originally aired first on each channel or platform. Reruns are excluded in this section.
The political success of Korean dramas prompted Philippine television networks to do local adaptations or remakes. [41] [42]
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