![]() | |
Owner | Griffin's Foods |
---|---|
Produced by | Griffin's Foods |
Country | New Zealand |
Squiggles is a brand of chocolate biscuit manufactured by Griffin's Foods in New Zealand. [1] In Australia, Squiggles, just like other Griffin's products, are sold as home brands and do not use the "Squiggles" name. [1]
In 2015 Griffin's partnered with Tip Top to make a limited edition Jelly Tip flavoured biscuit. [2] [3] The following year they partnered again and created a Goody Goody Gum Drops biscuit. [2] Goody Goody Gum Drops is bubble gum flavoured ice cream from New Zealand which is laced with gum drops. [4] In 2017 three new flavours were created: Banana Blast, Chocolate Overload and Strawberry Fizz. [5]
In the 1980s the first Squiggles flavour was created — Candy Squiggles. [6] It was discontinued in 2019, which caused public outcry. They were later brought back to shelves in 2023, with Griffin's saying that they listened to New Zealand. [7] [8] [9] [6] [10]
In 2019 Griffin's trademarked the physical shape and appearance of Squiggles biscuits. Because the biscuit shape is a non-conventional trademark (i.e. not a brand word or logo), Griffin's had to prove that consumers associate the shape of the biscuits with the company Griffin's, not the Squiggles brand. [11]
In February 2024 a Pineapple Lump flavoured squiggle was released. [12]