Squiggles

Last updated

Squiggles
Squiggles biscuit (cropped).jpg
Owner Griffin's Foods
Produced by Griffin's Foods
CountryNew Zealand

Squiggles is a brand of chocolate biscuit manufactured by Griffin's Foods in New Zealand. [1] In Australia, Squiggles, just like other Griffin's products, are sold as home brands and do not use the "Squiggles" name. [1]

Contents

History

In 2015 Griffin's partnered with Tip Top to make a limited edition Jelly Tip flavoured biscuit. [2] [3] The following year they partnered again and created a Goody Goody Gum Drops biscuit. [2] Goody Goody Gum Drops is bubble gum flavoured ice cream from New Zealand which is laced with gum drops. [4] In 2017 three new flavours were created: Banana Blast, Chocolate Overload and Strawberry Fizz. [5]

In the 1980s the first Squiggles flavour was created — Candy Squiggles. [6] It was discontinued in 2019, which caused public outcry. They were later brought back to shelves in 2023, with Griffin's saying that they listened to New Zealand. [7] [8] [9] [6] [10]

In 2019 Griffin's trademarked the physical shape and appearance of Squiggles biscuits. Because the biscuit shape is a non-conventional trademark (i.e. not a brand word or logo), Griffin's had to prove that consumers associate the shape of the biscuits with the company Griffin's, not the Squiggles brand. [11]

In February 2024 a Pineapple Lump flavoured squiggle was released. [12]

Flavours

References

  1. 1 2 Mcilraith, Brianna (2 June 2023). "Are Toffee Pops and Squiggles half-price in Australian supermarkets?". Stuff . Retrieved 24 February 2024.
  2. 1 2 3 4 Walters, Laura (9 April 2016). "Choc Bar Mallow Puffs and Goody Goody Gum Drops Squiggles hit shelves on Monday". Stuff . Retrieved 24 February 2024.
  3. ↑ Hits, The. "Jelly and Ice Cream flavoured Squiggles are now in New Zealand and they're delicious". The Hits. Retrieved 24 February 2024.
  4. ↑ McClure, Tess (28 October 2022). "Iconic New Zealand ice-cream flavour Goody Goody Gum Drops to be removed from shelves". The Guardian. ISSN   0261-3077 . Retrieved 24 February 2024.
  5. 1 2 3 4 "Squiggles gets 'Xtreme'". Newshub. 3 July 2017. Archived from the original on 7 July 2017. Retrieved 24 February 2024.
  6. 1 2 "The Return Of Candy Squiggles". Supermarket News. 27 March 2023. Retrieved 24 February 2024.
  7. ↑ "Candy squiggles make an iconic return". Newshub. 13 March 2023. Archived from the original on 13 March 2023. Retrieved 24 February 2024.
  8. ↑ Clark, Poppy (29 October 2023). "The great biscuit scandals of Aotearoa". Stuff . Retrieved 24 February 2024.
  9. 1 2 3 4 "Candy Squiggles are back after half a decade and omg we should so have a shared lunch". theedge.co.nz. Retrieved 24 February 2024.
  10. ↑ "An original returns: Iconic Kiwi favourite Griffin's biscuit Candy Squiggles makes comeback". The New Zealand Herald . 13 March 2023. Retrieved 24 February 2024.
  11. ↑ Griffiths, AJ Park-Amanda; Nelson, Gillian (11 March 2020). "A win for non-traditional trade marks: Griffin's successfully registers two biscuit shape marks". Lexology. Retrieved 24 February 2024.
  12. 1 2 "Squiggles has a new flavour inspired by an iconic Kiwi lolly and we just smashed a whole pack". theedge.co.nz. Retrieved 18 March 2024.
  13. 1 2 Chapman, Madeleine (26 April 2020). "All 142 biscuit flavours in New Zealand ranked from worst to best". The Spinoff. Retrieved 24 February 2024.
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