Staples Easy Button

Last updated
Staples Easy Button
Type Push-button
Inception2005
Manufacturer Staples Inc.
AvailableYes
Slogan"That was easy"

The Staples Easy Button is an advertising campaign and push-button office toy by American office supply retailing company Staples. [1] The button serves as "an almost magical ability for the retailer to solve all their shoppers' problems instantly". [2]

Contents

History

In January 2005, Staples Inc. began their "Easy Button" advertising campaign with "Easy Button Launch," a 30-second commercial that, due to receiving "such a tremendous response," led the company to show the commercial during Super Bowl XXXIX. [3] The commercial features a series of people in tough situations pressing a red "Easy Button" to rescue them, closing with a narration: "Wouldn't it be nice if there was an easy button for life? Now there's one for your business. Staples. That was easy." [4] Due to the popularity of the advertisements, Staples began selling physical replicas of the Easy Button in October 2005. [5] The button had over one million units sold in less than a year. [6] [7]

Design

The Staples Easy Button is a red plastic push-button device with the word "easy" printed white on the top. When pressed, it plays the audio phrase "That was easy". [8]

References

  1. ↑ Gartenberg, Chaim (January 27, 2021). "Staples' Easy Button is a cheap toy that envisions a perfect button". The Verge . Retrieved August 17, 2024.
  2. ↑ Krashinsky, Susan (October 16, 2014). "From teddy bears to couches: Why brands use symbols to win your heart". The Globe and Mail . Retrieved August 17, 2024.
  3. ↑ "Staples Gets in the Game with New "Easy Button" Commercial". Business Wire . February 2, 2005. Retrieved August 17, 2024.
  4. ↑ Aoki, Naomi (February 3, 2005). "Staples To Run Ad During Super Bowl". The Boston Globe . The New York Times Company . Retrieved August 17, 2024.
  5. ↑ Levere, Jane L. (July 21, 2008). "Press a Button and Your Worries Are Gone". New York Times . Retrieved November 11, 2025.
  6. ↑ Glagowski, Elizabeth. "That Was Easy". TTEC . Retrieved November 11, 2025.
  7. ↑ Darrow, Barb (February 24, 2016). "Staples Easy Button Is About to Get Much More Useful". Fortune . Retrieved November 11, 2025.
  8. ↑ "Staples Easy Button, Red/Silver (25178)". Staples, Inc. Retrieved November 11, 2025.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.