Steve Stoute

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Steve Stoute
Steve Stoute 13636-0306.jpg
OccupationCEO/Founder, Translation; Chairman, Carol's Daughter; Author

Steve Stoute (born June 26, 1970) is an American businessman and author. Stoute is the founder and CEO of the Translation, a marketing agency, and the author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. Previously, he worked in the music industry as an American record executive and artist manager.

A record label, or record company, is a brand or trademark associated with the marketing of music recordings and music videos. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, and maintaining contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information. Within the mainstream music industry, recording artists have traditionally been reliant upon record labels to broaden their consumer base, market their albums, and be both promoted and heard on music streaming services, radio, and television. Record labels also provide publicists, who assist performers in gaining positive media coverage, and arrange for their merchandise to be available via stores and other media outlets.


In 2017, Stoute received $70 million from investors such as Alphabet Inc. and Andreessen Horowitz to launch UnitedMasters, a music venture.

Alphabet Inc. American holding company and conglomerate created by Google

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a corporate restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two founders of Google assumed executive roles in the new company, with Larry Page serving as CEO and Sergey Brin as president. Alphabet is the world's fifth-largest technology company by revenue and one of the world's most valuable companies.

Andreessen Horowitz is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California.

UnitedMasters is an American artist services and music distribution company providing digital distribution, marketing services and data analytics.

Music executive

From 1990 to 1999, Stoute was an executive at several labels in the music industry. At Interscope Geffen A&M Records, Stoute served as President of the Urban Music division and executive vice president. [1] Prior to joining Interscope, Stoute was president of Urban Music for Sony Music Entertainment, where he played a role in launching the music careers of Will Smith and Nas. [2] Stoute was the former manager to Nas and Mary J. Blige. [3]

Interscope Geffen A&M Records

Interscope Geffen A&M Records is an American umbrella label owned by Universal Music Group, consisting of record labels Interscope Records, Geffen Records, and A&M Records.

Will Smith American actor and rapper

Willard Carroll Smith Jr. is an American actor, rapper and media personality. In April 2007, Newsweek called him "the most powerful actor in Hollywood". Smith has been nominated for five Golden Globe Awards and two Academy Awards, and has won four Grammy Awards.

Nas American rapper, record executive and entrepreneur from New York

Nasir bin Olu Dara Jones, known professionally as Nas, is an American rapper, songwriter, entrepreneur and investor. The son of jazz musician Olu Dara, Nas has released eight consecutive platinum and multi-platinum albums and has sold over 30 million records worldwide. He is also an entrepreneur through his own record label; he serves as associate publisher of Mass Appeal magazine and the co-founder of Mass Appeal Records.

Advertising executive

Stoute is the founder and CEO of Translation, a marketing firm with clients that include State Farm, [4] McDonald's, [5] and Anheuser-Busch InBev. [6] Translation's approach to advertising is managing ‘cultural’ nuances to allow consumers to know the difference between marketing communications intended to relate to them versus those that intend to ‘sell to them.' [7]

Anheuser-Busch InBev Belgian-Brazilian multinational beverage and brewing company

Anheuser-Busch InBev SA/NV is a multinational drink and brewing holdings company based in Leuven, Belgium. Additional main offices are located in São Paulo, New York City, London, St. Louis, Mexico City, Bremen, Johannesburg and others. The company was enlarged in October 2016 when AB InBev purchased SABMiller and concluded a merger of the two entities. It has been the world's largest brewer even before the acquisition of SABMiller and is considered one of the largest fast-moving consumer goods (FMCG) companies in the world. The annual sales for the company in 2018 were US$54.6 billion; prior to the merger, ABInBev had realized US$45.5 billion in revenue in 2016. The company is expected to have a 28 percent market share of global volume beer sales in 2017, according to Euromonitor International.

In 2009 the American Advertising Federation inducted Stoute into their Advertising Hall of Achievement, the industry's premier award for outstanding advertising professionals age 40 and under. [8] In 2010, Stoute was recognized as “Innovator of the Year” at the ADCOLOR awards ceremony, an initiative launched by the ADCOLOR Industry Coalition, to promote increased diversity in the advertising, marketing and media industries. In 2013, Stoute was named "Executive of the Year" by Ad Age, the leading publication for the advertising and marketing industries. [9] Most recently, Fast Company (magazine) named Stoute one of the "Most Creative People in Business."

American Advertising Federation U.S. trade association

The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association in the United States. The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF's members are nearly 100 corporate members which are advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.


In 2005, Stoute became the Managing Director and CEO of Carol's Daughter, a line of natural hair and body care products created by Lisa Price in Brooklyn, NY. He formed a board of investors including Jada Pinkett Smith and Will Smith, Jay-Z, Mary J. Blige, Jimmy Iovine, Tommy Mottola, and Thalía and a bevy of spokeswomen for the line include Mary J. Blige, [10] Solange Knowles, Cassie Ventura, Selita Ebanks, Kim Fields, and Jada Pinkett Smith. [11] [12] The company grew and sought partnerships such as Disney's "The Princess & The Frog" via a collection of hair and body products for children and HSN via an exclusive fragrance launch with Mary J. Blige. [13] [14] Today he serves as the brand's Lead Investor & Chairman.

Carol’s Daughter is an American multi-cultural beauty brand headquartered in New York City.

Jada Pinkett Smith American actress

Jada Pinkett Smith is an American comedienne, actress, singer-songwriter, and businesswoman.

Jay-Z American rapper, entrepreneur, record executive, songwriter, record producer and investor from New York

Shawn Corey Carter, known professionally as Jay-Z, is an American rapper, songwriter, record producer, entrepreneur, and record executive. Considered among the best rappers of all time, he is regarded as one of the world's most significant cultural icons and has been a global figure in popular culture for over two decades.

He has appeared in the HBO series and book “The Black List Project,” featuring interviews and portraits with leading African American figures on being black in America. [15]


Stoute released his first book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy on September 8, 2011 (Gotham Books). [16] In the book, Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the new embodiment of cool. [17] Stoute's understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking.

In February 2014, the book was made into a four-part VH1 Rock Doc, “The Tanning of America: One Nation Under Hip-Hop.” [18] In April 2014, the book was released as an audiobook narrated by Kerry Washington. [19]

Stoute has been the keynote or featured speaker at many notable events including the International Consumer Electronics Show, [20] the Sundance Film Festival, [21] South by Southwest (SXSW), [22] Fast Company Innovation Uncensored, [23] and AAF’s ADMERICA. [24] He also appeared on the main stage at the Cannes Lions International Festival of Creativity with Sean Combs in 2013, [25] and again with Kanye West and Venture Capitalist Ben Horowitz in 2014. [26]

Charity work

In 2008, he joined forces with Mary J. Blige to co-found the Foundation for the Advancement of Women Now (FFAWN), whose mission is to educate, and empower women through scholarships, grants and career development opportunities. In 2009 they opened their first facility, the Mary J. Blige Center for Women in Yonkers, New York. He had a vision. [27]

Personal life

Stoute was born on June 26, 1970 in Queens, New York.[ citation needed ]

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