The sugary drinks portion cap rule, [1] [2] also known as the soda ban, [2] was a proposed limit on soft drink size in New York City intended to prohibit the sale of many sweetened drinks more than 16 fluid ounces (0.47 liters) in volume to have taken effect on March 12, 2013. [3] On June 26, 2014, the New York Court of Appeals, the state's highest court, ruled that the New York City Board of Health, in adopting the regulation, exceeded the scale of its regulatory authority and as such, was repealed. [1] [4] The repealed regulation was codified in section 81.53 of the New York City Health Code (title 24 of the Rules of the City of New York ). [5]
Under the plan, all New York City regulated restaurants, fast-food establishments, delis, movie theaters, sports stadiums, and food carts would be barred from selling sugar-sweetened drinks in cups larger than 16 ounces (0.5 liters). The regulation would not apply to drinks sold in grocery stores or convenience stores, including 7-Eleven, which are regulated by the state. [6] In addition, the regulation would exclude: drinks that were more than 70 percent fruit juice, diet sodas, drinks with at least 50% milk or milk substitute, and alcoholic beverages. [7]
The regulation was strongly supported by Mayor Michael Bloomberg and continued to be supported by his successor, Mayor Bill de Blasio. Approximately 32,000 written and oral comments were received in support of the proposal, and approximately 6,000 comments were received in opposition. [8] [2] Opponents include beverage companies such as PepsiCo and their independent bottlers and distributors serving the city, which have launched campaigns against the limit. These opposing companies claim the limit would affect lower income families in a negative way and force them to drink less of the unhealthy beverages. [9] The proposed regulation was also opposed by New York State Conference of the NAACP and the Hispanic Federation, a representative organization for 90 Latino nonprofit agencies providing health and human services in the New York metropolitan area. Coca-Cola has been a major sponsor of the NAACP initiative for healthy eating. Pepsi and Coca-Cola have sponsored the NAACP New York State chapter annual conferences, and Coca-Cola was the 2014 co-chair of the Hispanic Federation Gala. [10] The city's attorneys say the number of ounces doesn't matter, and that the number lacks scientific evidence. [11]
Mayor Bill de Blasio also met with Mary Bassett, the city's commissioner for the Department of Health and Mental Hygiene, Lilliam Barrios-Paoli, the deputy mayor for health and human services, The Coca-Cola Company, PepsiCo Inc., and Dr Pepper Snapple Group in a continuing attempt to regulate the size of high sugary drinks. In September 2014, at the Clinton Global Initiative's annual conference in Manhattan, Coca-Cola, PepsiCo and the Dr Pepper Snapple Group voluntarily pledged to reduce US calorie consumption in sugary drinks by an average of 20% by 2025. [12]
On May 30, 2012, Mayor Michael Bloomberg announced the portion cap rule, a proposed amendment to article 81 of the New York City Health Code, that would require "food service establishments" (FSEs) to cap at 16 ounces (475 mL) the size of cups and containers used to offer, provide, and sell sugary beverages. [2] On June 12, 2012, the New York City Department of Health and Mental Hygiene (DOHMH) presented to the New York City Board of Health the proposed amendment. [2] On June 19, 2012, a notice of intention to amend article 81 was published in the City Record , [13] and a public hearing was held on July 24, 2012. [8]
On September 13, 2012, the Board of Health voted unanimously to accept the proposed limit. [14] [15] The limit was to take effect six months after passage and be enforced by the city's regular restaurant inspection team, allowing business owners three months to adapt to the changes before facing fines. [16] [17] Those plans fell through due to the invalidation of the regulation by New York Supreme Court Judge Milton Tingling on March 11, 2013. [18] The mayor's office indicated that the city would appeal. [19] On June 11, 2013, the DOHMH went to court to fight the ruling that blocked the limit. [20] On July 30, 2013, the New York Supreme Court, Appellate Division ruled against the proposed limit, saying it violates "the principle of separation of powers" and the board "failed to act within the bounds of its lawfully delegated authority". [2] [21]
On June 26, 2014, the New York Court of Appeals, the state's highest court, ruled that the New York City Board of Health, in adopting the sugary drinks portion cap rule, exceeded the scope of its regulatory authority. [1] [4] [22] The amendment was repealed on July 9, 2015, effective August 8 that year.
Coca-Cola, or Coke, is a carbonated soft drink with a cola flavor manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by total revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's sixth most valuable brand.
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars".
A soft drink is any water-based flavored drink, usually but not necessarily carbonated, and typically including added sweetener. Flavors used can be natural or artificial. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a sugar substitute, or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other ingredients.
Diet or light beverages are generally sugar-free, artificially sweetened beverages with few or no calories. They are marketed for diabetics and other people who want to reduce their sugar and/or caloric intake.
Surge is a citrus-flavored soft drink first produced in the 1990s by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge was advertised as having a more "hardcore" edge, much like Mountain Dew's advertising at the time, in an attempt to lure customers away from Pepsi. It was originally launched in Norway as Urge in 1996, and was so popular that it was released in the United States as Surge in 1997. Lagging sales caused production to be ended in 2003 for most markets.
The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
Powerade is a sports drink created and sold by the Coca-Cola Company. Its primary competitor is Gatorade, owned by PepsiCo.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Fruitopia is a fruit-flavored drink introduced by the Coca-Cola Company's successful Minute Maid brand in 1994 and targeted at teens and young adults. According to New York Times business reports, it was invented as part of a push by Minute Maid to capitalize on the success of Snapple and other flavored tea drinks. The brand gained substantial hype in the mid-1990s before enduring lagging sales by the decade's end. While still available in Canada and Australia as a juice brand, in 2003, Fruitopia was phased out in most of the United States where it had struggled for several years. However, select flavors have since been revamped under Minute Maid. Use of the Fruitopia brand name continues through various beverages in numerous countries, including some McDonald's restaurant locations in the United States, which carry the drink to this day.
Enviga is a Nestea carbonated canned green-tea drink. Enviga is a trademark of Nestlé licensed to Beverage Partners Worldwide, a joint venture between The Coca-Cola Company and Nestlé. It is available in three flavors: Green Tea, Tropical Pomegranate, and Mixed Berry. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG and caffeine content. The makers of the drink were sued for making fraudulent health claims about weight loss, and agreed to settle and cease repeating them.
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
Manzanita Sol is a brand of apple-flavored soft drinks owned by PepsiCo. It was created by two brothers, Ramon and Manuel Rodriguez Fonseca, who started Embotelladora El Sol after learning the trade from the father, a Spanish industrialist who arrived to Mexico in the 20th Century. The formula for Manzana Sol, a cider flavored drink, was registered in 1950, when the original factory was based in Mexico City's neighborhood of San Pedro de los Pinos, and later moved to Acoxpa 69, in Coapa. PepsiCo. bought the formula in the nineties. It originally included 6% of apple juice.
Since its invention by John Stith Pemberton in 1886, criticisms of Coca-Cola as a product, and of the business practices of The Coca-Cola Company, have been significant. The Coca-Cola Company is the largest soft drink company in the world, distributing over 500 different products. Since the early 2000s, the criticism of the use of Coca-Cola products, as well as the company itself, escalated, with criticism leveled at the company over health effects, environmental issues, animal testing, economic business practices and employee issues. The Coca-Cola Company has been faced with multiple lawsuits concerning the various criticisms.
The American Beverage Association (ABA) is a government lobbying group that represents the beverage industry in the United States. Its members include producers and bottlers of soft drinks, such as The Coca-Cola Company, PepsiCo, and Keurig Dr Pepper, along with other non-alcoholic beverages.
A sugary drink tax, soda tax, or sweetened beverage tax (SBT) is a tax or surcharge designed to reduce consumption of sweetened beverages by making them more expensive to purchase. Drinks covered under a soda tax often include carbonated soft drinks, sports drinks and energy drinks. Fruit juices without added sugar are usually excluded, despite similar sugar content, though there is some debate on including them.
Sunkist is a brand of primarily orange-flavored soft drinks that launched in 1979. Sunkist primarily competes with The Coca-Cola Company's Fanta brand and Keurig Dr Pepper's Orange Crush brand.
James Francis Kenney is an American politician who served as the 99th mayor of Philadelphia from 2016 to 2024. Kenney was first elected on November 3, 2015, defeating his Republican rival Melissa Murray Bailey after winning the crowded Democratic primary contest by a landslide on May 19.
Coming Together is a 2-minute ad created and distributed by the Coca-Cola Company and launched on the night of January 14, 2013, on several cable networks.
Free refills occur when a drink's receptacle, usually that of a soft drink, tea or coffee, is allowed to be filled again by its purchaser, free of charge, after they have consumed the drink. Occasionally the glass or cup holding the drink is not reused, and the "refill" actually constitutes the acquisition of a second additional entirely new drink(s) for no added charge, usually of the same kind as the original, paid-for drink. Free refills are commonplace in the United States and Canada in traditional restaurants and fast food restaurants, while rarer in airports, cafés, or service stations. Around the world, the availability of free refills is typically scarce, but varies widely depending on the country and the type and specific ownership or chain of each establishment.
Sugar is heavily marketed both by sugar producers and the producers of sugary drinks and foods. Apart from direct marketing methods such as messaging on packaging, television ads, advergames, and product placement in setting like blogs, industry has worked to steer coverage of sugar-related health information in popular media, including news media and social media.