Tandem Group

Last updated

Tandem Group
Type Public limited company
Industry Sporting goods
Area served
United Kingdom
Key people
Stephen Grant (Non-Executive Chairman)
Peter Kimberley (CEO)
Phil Ratcliffe(Group Commercial Director)
Revenue£36.8 million (2017) [1]
£2.4 million (2017) [1]
£2.2 million (2017) [1]
OwnerPublic Company
Divisions Tandem Group Cycles
MV Sports & Leisure
Expressco Direct
Website www.tandemgroup.co.uk

Tandem Group is a British-based designer, developer, distributor, and retailer of sports, leisure, and mobility products. Based in Castle Bromwich, West Midlands, the company is listed on the Alternative Investment Market of the London Stock Exchange.



The group structure comprises three main divisions:

Tandem Group Cycles

Tandem Group Cycles designs, manufactures, and distributes bicycles and bicycle accessories under the Boss, Claud Butler, British Eagle, Dawes, Elswick, Pulse, Falcon, Squish and Townsend brands.

MV Sports & Leisure

MV Sports and Leisure owns and licenses various rights to design, develop and distribute sporting goods products under various brands, including: Ben Sayers, Hedstrom, Pot Black, Kickmaster, Marvel Avengers*, Barbie*, Batman*, Bing*, Bored, Cars*, Disney Princess*, E-Moto, Fireman Sam*, Frozen*, Hot Wheels*, Incredibles*, Jurassic World Fallen Kingdom*, Justice League*, Li-Fe, The Lion King*, L.O.L Surprise!*, Minions*, Minnie Mouse*, Miraculous*, My Little Pony*, Nerf*, Nickelodeon Slime*, Paw Patrol*, Peppa Pig*, PJ Masks*, Ricky Zoom*, Spider-Man*, Sponge Bob*, Street Quins*, Stunted, Thomas and Friends*, Toy Story*, Transformers*, Trolls*, Twista, U-Move, Wigwam, Wired, Zoomies (*under license).

Expressco Direct

Expressco sells garden and outdoor products (Garden Comforts), mobility scooters (Pro Rider Mobility), home (At Home Comforts) and leisure products (Pro Rider Leisure). The company sells gazebos, party tents, trampolines, and outdoor play products through its brand Airwave, home products including radiator covers with the Jack Stonehouse brand, Pro Rider branded mobility scooters, and electric golf trolleys and snap frames through the SnapFrames website.


In August 2014, the group purchased Pro Rider Mobility Limited for £2.5M with additional consideration of up to £1 million. [2]

On 2 September 2015, the group took over E.S.C (Europe) Ltd in a deal of £2.1 million with additional consideration of up to £750,000. [3]

On 20 June 2018, BikeZaar collaborated with Tandem Group Cycles. [4]

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  1. 1 2 3 "Tandem Group plc - Annual report and accounts Year ended 31 December 2017" (PDF). Tandem Group. Retrieved 21 June 2018.
  2. "Tandem on right road to growth with Pro Rider Mobility deal". Birmingham Post . 4 August 2014. Retrieved 30 March 2018.
  3. "Tandem expands again with online retailer buyout". Birmingham Post . 2 September 2015. Retrieved 4 August 2017.
  4. Sutton, Mark (20 June 2018). "BikeZaar to launch with IBD-facing Tandem Group Cycles partnership in place". Cycling Industry News. Retrieved 4 October 2019.