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Conflict over use of the Telecomics name this week drew a protest from the Slesinger subsidiary, which may be a prelude to legal conflict over its use. John Howell, veepee of the firm, said they have been protected both copywise and titlewise for nearly a year, and intend to investigate any transgression of the rights. [4]
Despite these threats, the legal action never transpired, and as late as 1951, both companies called Telecomics, Inc. were still active—Slesinger's in New York City, and Moores/Boyd's company in Hollywood. [7]
However, Slesinger did get the honor of reaching the airwaves first. In December 1947, two Slesinger Telecomics Christmas specials billed as "Television Fantasies"—Gingerbread Man and Santa and the Angel—aired on Christmas Eve and again on Christmas Day on WCBS-TV in Chicago. [12]
In 1949, a syndicated show finally got on the air: Tele-Comics, produced by singer Rudy Vallée's short-lived television production company, Vallee-Video. [3]
Tele-Comics was fifteen minutes long, presenting four three-minute comic strip stories: [6]
The strips were voiced by Jack Kirkwood, Lilien Leigh and Bill Grey. [2] The show did not last for long, and there are no surviving episodes.
Meanwhile, Dick Moores and Jack Boyd were trying to sell Telecomics to a network, including Moores' comic Jim Hardy. A November 16, 1949 article in the Pasadena Independent told their story:
An example of a good TV show going begging is Telecomics. Some seven years ago, Jack Boyd and Dick Moores started adapting comic strip techniques for use on TV. For the past two years they have been trying to sell their Telecomics to TV. Boyd and Moores have produced a five-day-a-week package show, employing strictly comic strip art, but filmed in such a way that the viewer gets a distinct illusion of movement.
A serial chapter in one of their series, Jim Hardy, has a runaway streetcar sequence in which the individual drawings are put together on film so cleverly that the viewer is not conscious of the fact that he is looking at a strip of still pictures. There is actually no animation, but the effect is practically the same to the eye. Dialogue is taken care of by a narrator...
Moores and Boyd are both confident that video is a natural for Telecomics. Advertising agency men and TV broadcasters unanimously have told Boyd and Moores that they have something. So, like the inventors of the zipper, the Telecomics creators are waiting for someone who has the money and courage to "discover" them. [13]
On August 7, 1950, Daily Variety announced that NBC picked had picked up Moores and Boyd's show, retitling it NBC Comics. [14] NBC Comics debuted as a weekday show on September 18, 1950, in the 5:00-5:15pm slot, following Kate Smith. [15] The show was sponsored by Standard Brands, and produced by Don Dewar. [6]
NBC Comics included four three-minute segments: [1] [2]
The voice cast included Robert C. Bruce (the narrator for a number of Warner Bros. cartoons) Lurene Tuttle, and Patrick McGeehan. [17] [18] Howard McNear (later Floyd the barber on The Andy Griffith Show ) voiced Space Barton, Danny March and Kid Champion. [19] Johnny and Mr. Do-Right was narrated by Verne Smith. [20]
The show was dropped on March 30, 1951, [21] because Lever Brothers wanted the 5:00-5:15 timeslot. [20] 165 episodes were produced. [2] NBC made back its cost very quickly, and syndicated the episodes as Telecomics. [3] The show aired on WCBS-TV in New York from 1952 to 1953. [1] The episodes were acquired for distribution in 1954 by the newly-formed National Telefilm Associates, [22] and they aired through the end of the 1950s. [3]
After NBC Comics was cancelled, Moores, Boyd and Dewar continued working on the concept. An Associated Press article in April 1951 reported:
The partners started with a series for NBC... Once you got interested in the story you forgot the lack of action — almost. But the partners considered this too static. Now in a new series being readied, they think they've gone about as far as you can go with a TV cartoon, considering time and money limitations.
There'll be action in this one. When a character talks, his lips will move, although the rest of his face may not. He'll walk or throw things, if necessary. Cars and trains will move. There'll be motion, but not the continuous flowing motion of a movie cartoon.
"Television will probably never have completely animated cartoons," says Dewar, "unless Disney and other producers release their old ones, which isn't likely. Their processes are too costly. Why, we can turn out a feature for a fiftieth as much and in a fraction of the time. Let's face it, TV is a quantity medium, not quality." [23]
In June, Billboard reported that Dewar was pitching a 15-minute show featuring Peril Pinkerton to advertisers. [24] The new show never made it to air.
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