In computing, a denial-of-service attack is a cyber-attack in which the perpetrator seeks to make a machine or network resource unavailable to its intended users by temporarily or indefinitely disrupting services of a host connected to a network. Denial of service is typically accomplished by flooding the targeted machine or resource with superfluous requests in an attempt to overload systems and prevent some or all legitimate requests from being fulfilled. The range of attacks varies widely, spanning from inundating a server with millions of requests to slow its performance, overwhelming a server with a substantial amount of invalid data, to submitting requests with an illegitimate IP address.
Deep packet inspection (DPI) is a type of data processing that inspects in detail the data being sent over a computer network, and may take actions such as alerting, blocking, re-routing, or logging it accordingly. Deep packet inspection is often used for baselining application behavior, analyzing network usage, troubleshooting network performance, ensuring that data is in the correct format, checking for malicious code, eavesdropping, and internet censorship, among other purposes. There are multiple headers for IP packets; network equipment only needs to use the first of these for normal operation, but use of the second header is normally considered to be shallow packet inspection despite this definition.
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
LiveRamp Holdings, Inc., is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.
Green computing, green IT, or ICT sustainability, is the study and practice of environmentally sustainable computing or IT.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
In marketing, geomarketing is a discipline that uses geolocation in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place. Market segments can also correlate with location, and this can be useful in targeted marketing.
Audience response is a type of interaction associated with the use of audience response systems, to create interactivity between a presenter and its audience.
The Faurecia Clarion Electronics Co., Ltd. is a Japanese manufacturer of car audio, automotive navigation systems, AutoPCs, visual equipment, bus equipment, and communication equipment. It is since 2019 fully owned by Faurecia Clarion Electronics.
Microsoft engineering groups are the operating divisions of Microsoft. Starting in April 2002, Microsoft organised itself into seven groups, each an independent financial entity. In September 2005, Microsoft announced a reorganization of its then seven groups into three. In July 2013, Microsoft announced another reorganization into five engineering groups and six corporate affairs groups. A year later, in June 2015, Microsoft reformed into three engineering groups. In September 2016, a new group was created to focus on artificial intelligence and research. On March 29, 2018, a new structure merged all of these into three.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
Strata Marketing Inc. is a Chicago, Illinois-based software company involved in connecting media buyers and sellers. It is part of FreeWheel, which is a division of Comcast. As of 2010, it processes about $50 billion worth of media buys annually.
Wyse Technology, Inc., or simply Wyse, was an independent American manufacturer of cloud computing systems. As of 2012, Wyse is a subsidiary of Dell. Wyse are best remembered for their video terminal line introduced in the 1980s, which competed with the market-leading Digital. They also had a successful line of IBM PC compatible workstations in the mid-to-late 1980s. But starting late in the decade, Wyse were outcompeted by companies such as eventual parent Dell. Current products include thin client hardware and software as well as desktop virtualization solutions. Other products include cloud software-supporting desktop computers, laptops, and mobile devices. Dell Cloud Client Computing is partnered with IT vendors such as Citrix, IBM, Microsoft, and VMware.
Hotspot Shield is a public VPN service operated by AnchorFree, Inc. Hotspot Shield was used to bypass government censorship during the Arab Spring protests in Egypt, Tunisia, and Libya.
The Coalition for Innovative Media Measurement (CIMM) is a trade group founded in 2009 by television content providers, media agencies and advertisers to explore ways to measure audiences across media in the United States.
Tactician Corporation is a developer and provider of GIS desktop software, SaaS web software, and business intelligence consulting services internationally. The company has its headquarters in Massachusetts, United States.
