In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."
The Deloitte Technology Fast 500 Awards are organized and overseen by the global professional services firm Deloitte Touche Tohmatsu Limited. These awards acknowledge the 500 fastest-growing technology companies across various regions worldwide. Recipients encompass both publicly traded and privately held companies.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
Michael Levinsohn is a South African entrepreneur who has successfully established a number of mobile marketing businesses and financed the production of some albums by notable musicians, including Miriam Makeba and Rick Wakeman.
Enpocket was a global mobile media company providing integrated entertainment and mobile marketing services. The company was founded in 2001, headquartered in Boston, Massachusetts. Nokia acquired the company in 2007 and merged it into its Services division as Nokia Interactive Advertising. In November 2009 the business unit was moved to Nokia's NAVTEQ subsidiary and renamed to NAVTEQ Media Solutions, while the creative services team left to form Movement, a mobile marketing agency based in London.
Mogreet was a startup company that had developed a platform that delivered short videos, photos, audio, extended and Hispanic character text to consumers' mobile phones using SMS or MMS (texting) technology. Marketers either sent the multimedia message to a list of previously 'opted in' mobile phone numbers, or consumers could have send in a 'text-to-shortcode' SMS to receive the message(s).
2ergo was a provider of mobile-phone marketing and messaging services. Founded in 1999, it is based in Salford Quays, near Manchester, UK. In April 2014, it was taken over by Eagle Eye, and is now a division of Eagle Eye.
SparkBase, LLC was a stored-value and gift card transaction processor located in Cleveland, Ohio, United States from 2004 to 2016. It provided private-label, stored-value, specialty gift cards, customer loyalty, and community rewards programs to Independent Sales Organizations. ISOs then sold these gift and loyalty products to merchant customers along with credit card services and processing equipment.
Zamano plc was an Internet and mobile technology company based in Dublin. The company decided in February 2017 to bring their premium rate SMS business lines to a close by the end of 2017. In November 2018, Zamano plc issued a press release stating that it was entering voluntary liquidation. A liquidator was appointed in early 2019.
Edenred, formerly known as Accor Services, is an international payment service provider.
MobileBits Corporation is an American marketing technology/advertising company that operated a pure brand mobile marketing and engagement network called Samy and which markets a software platform for developing mobile shopping applications.
Monitise Plc was a British company in financial services technology.
Invitation Digital Ltd is a mobile marketing company based in Bristol, UK, best known for running the website vouchercloud.
Clover Rewards is a digital loyalty marketing platform that was launched in April 2011. An alternative to traditional paper and plastic card-based incentive programs, Clover Rewards provides interactive loyalty marketing solutions for businesses. The technology that Clover Rewards is built upon works on mobile phones via app or SMS and allows merchants to reward customers for frequent purchases. Clover Rewards also serves as a direct-marketing platform and analytics tool. Clover Rewards fits into the category of mobile loyalty, a modern type of loyalty program. In summer 2018, Perka was rebranded to Clover, its sister company.
HighQ Solutions Ltd. is a privately owned software as a service (SaaS) company providing cloud-based secure file sharing, team collaboration and social networking software. HighQ was founded in London in 2001 by university friends Ajay Patel and Veenay Shah. The company has offices in the UK (London), Australia (Sydney), the Netherlands (Amsterdam), Germany (Frankfurt), USA and an R&D operation in India (Ahmedabad). It has customers in the legal, banking and corporate sectors as well as government and life sciences.
Optimove is a privately held company that develops and markets a Relationship Marketing software as a service (SaaS). Optimove's product has a Customer Data Platform at its core and applies algorithmic optimization to autonomously improve multichannel campaigns. The company serves various industries, including retail, eCommerce, travel and hospitality, gaming, and financial services.
Fonix provides a mobile payments and mobile messaging platform and is based in London. Its services are used by the media, entertainment, telecoms, enterprise and commerce sectors and Fonix has connections to all of the UK mobile networks. When consumers make payments, they are charged to their mobile phone bill. This service can be used for ticketing, content, cash deposits and donations.
MyVoucherCodes.co.uk is an online voucher code company, currently owned by Future plc.
