Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
Robert Green Ingersoll, nicknamed "the Great Agnostic", was an American lawyer, writer, and orator during the Golden Age of Free Thought, who campaigned in defense of agnosticism.
Ingersoll is a town in Oxford County on the Thames River in southwestern Ontario, Canada. The nearest cities are Woodstock to the east and London to the west.
Maurice Nathan Saatchi, Baron Saatchi is a British businessman, and with his brother, Charles, co-founder of the advertising agencies Saatchi & Saatchi and M&C Saatchi.
Timex Group USA, Inc. is an American global watch manufacturing company founded in 1854 as the Waterbury Clock Company in Waterbury, Connecticut. In 1944, the company became insolvent but was reformed into Timex Corporation. In 2008, the company was acquired by Timex Group B.V.(https://en.wikipedia.org/wiki/Timex_Group) and was renamed Timex Group USA.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another group agency VMLY&R, would cease to exist and create a new combined entity named VML. This took effect on January 1, 2024.
The American Advertising Federation (AAF) is the nation's oldest national advertising industry trade association. It is headquartered in Washington, D.C. AAF has 15 district operations, each located in and representing a different region of the nation.
Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine.
The Advertising Hall of Fame, operated by the American Advertising Federation (AAF), began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organization to the American Advertising Federation. The council of judges and its executive committee are appointed each year by the president of the American Advertising Federation and chair of the Advertising Hall of Fame. These distinguished industry executives are chosen from the ranks of advertisers, agencies, media organizations and academic institutions in the United States. The council of judges considers the election of either living or deceased persons whose record of advertising and service must be accomplished in the United States or with an American company abroad. To be eligible, individuals must be retired from their primary careers.
Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
Clark Equipment Company was an American designer, manufacturer, and seller of industrial and construction machinery and equipment.
Vinny Warren is an Irish-born American advertising creative director, most notable for his iconic "Whassup?" campaign for Budweiser (Anheuser-Busch). Warren was inducted into the Clio Awards Hall of Fame in 2006. He is based in Chicago, Illinois.
Bob Isherwood is an Australian businessman, global advertising creative leader, and the co-founder of ONE School.
The Sphinx was a monthly magic magazine published in Chicago from March 1902 through March 1953 by William J. Hilliar.
Earnest Elmo Calkins was a deaf American advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He co-founded the influential Calkins & Holden advertising agency. His work was recognized with many awards during his lifetime and was called the "Dean of Advertising Men" and "arguably the single most important figure in early twentieth century graphic design."
The Art Directors Club of New York is an organization for art directors in New York City. It was founded in 1920, and has grown as an industry group, promoting art directors' work through exhibitions and awards, including the annual DESI award for design excellence.
Advertising Women of New York, Inc., was the first organization solely for women in the advertising and communications industry in America.
Peter McCarthy was an American manufacturer, businessman and philanthropist from Troy, New York.
Bertram Lebhar Jr. (1907–1972) was an American bridge player, sportscaster, and radio executive who won the Spingold in 1940 and the Chicago Mixed Board-a-Match in 1946. Lebhar, who used the name Bert Lee on-air, was the radio play-by-play announcer for the New York Rangers from 1939 to 1954.
