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Company type | Public |
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Industry |
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Founded | 1998 Santa Monica, California, U.S. |
Founders | Carl Daikeler Jon Congdon |
Headquarters | El Segundo, California , U.S. |
Area served | United States, Canada, United Kingdom, and France |
Brands |
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Revenue | ![]() |
Website | thebeachbodycompany |
The Beachbody Company is a publicly traded American fitness and health company based in El Segundo, California. It operates the brands Beachbody On Demand, Team Beachbody, MYXfitness and Openfit. The company also sells dietary supplements such as Shakeology and Beachbar [1] through direct response infomercials [2] and multi-level marketing via independent Team Beachbody "coaches" who serve as sales consultants. [3] In 2023, the company changed its name to BODi. [4]
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Beachbody was founded in 1998 by Carl Daikeler and Jon Congdon in Santa Monica, California. [5] Daikeler was previously in informercials for Lifeline Gym and :08 Min Abs in the 1990s. The founders received $500,000 in angel investing, developed a series of workout videos and bought the website Beachbody.com. [2] [6]
In 2005, P90X, or Power 90 Extreme, was created by Tony Horton as a commercial home exercise regimen and developed as a successor to the program called "Power 90". It consists of a training program that uses cross-training and periodization, combined with a nutrition and dietary supplement plan. [7] It was heavily marketed through infomercials and celebrity endorsements. [8] [ verification needed ]
In 2007, customers began selling workout DVDs. [2] The company announced that it was developing an OTT streaming platform in 2015 that would function similar to Netflix containing all of its exercise workouts previously available on DVD. The platform gained popularity early in the COVID-19 pandemic with more than half a million new subscribers at that time. [9] [10]
Between June and November 2017, advertising watchdog organization Truth in Advertising found that Beachbody distributors were making false and unsubstantiated income claims to promote the company's business opportunity. [11]
In 2017, Beachbody agreed to pay $3.6 million to settle a lawsuit from the city of Santa Monica over automatic credit card renewals. It was alleged that Beachbody was charging its customers’ credit cards on an automatic, recurring basis without the required written consent of those customers. [12]
In 2018, Congdon co-founded a personalized nutrition programming and tracking app with "FaceTime for fitness" live group classes called Openfit. [13] The company acquired LeBron James and Arnold Schwarzenegger's Ladder, which develops nutritional products to help athletes with severe cramping after James had issues in the 2014 NBA Finals. The terms of the deal were not disclosed, James and Schwarzenegger remained minority stakeholders. [14]
A three-way merger between Forest Road Acquisition Corp, Myx Fitness Holdings and Beachbody was entered into in February 2021, which valued the new business combination at $2.9 billion. It was known as The Beachbody Company. [15]
In March 2023, the company changed its name to BODi. [4] [16] The company was subject to a class-action lawsuit in California regarding its classification of independent contractors. The case seeks to require Beachbody to pay its independent distributors ("coaches") up to four years’ worth of unpaid wages and business expenses if they are deemed employees. [17] Later that year, BODi announced a partnership with high-performance coach, Brendon Burchard and a change to its compensation plan for 2024. [18]
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Type | Fitness |
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Launch date | July 2015 |
Status | Active |
Members | ![]() |
Website | www |
The company introduced a video on demand streaming subscription service known as Beachbody On Demand in 2015 with a library of at-home workouts from programs such as Insanity and P90X. [19] According to the CEO, the company's board was hesitant to offer all of its workout DVDs for a single subscription rate. [2]
Its programs include Morning Meltdown 100, 80 Day Obsession, LIIFT4, 21 Day Fix and Insanity. [20] [5]
Due to lockdowns associated with the COVID-19 pandemic, Beachbody On Demand experienced growth of more than 300 percent in new subscribers, passing 2 million overall by April 2020. [21] The company announced that it would stream free classes for children on Vimeo during the pandemic. [22]
Team Beachbody encourages members of the general public to enroll as "coaches". These customers-turned-salespeople register online as a "coach" and sell fitness packages using Beachbody products and programs including workout DVDs, food supplements and meal plans and in turn earning up to 25% commission [23] for each sale. [24] Carl Daikeler, a co-founder described coaches as serving as "walking billboards and salespeople who want to help their family and friends..." [3] and that the "average lifespan" of a coach is three months. In 2013, CNN reported that within two years of Team Beachbody's launch, sales of the parent company's products rose more than 60%. [25]
In 2015, news outlets claimed the division was a "scheme" as anyone could register as a coach. [24]
It was later reported that Team Beachbody coaches earned an average of $2,600 per year and more than half of its coaches earned nothing. [23] [26]
Shakeology is a dietary supplement that is sold by Team Beachbody. It was formulated by Darin Olien, who also co-created the company's plant-based Ultimate Reset 21-day detox programme. [27]
The Beachbody Company acquired MYXfitness, an exercise bike manufacturer, upon going public in June 2021. MYX remained in Greenwich, Connecticut and released an updated indoor cycle that July. It integrated Beachbody On Demand and Openfit within an existing library of workout content. [28] [29]
WW International, Inc., formerly Weight Watchers International, Inc., is a global company headquartered in the U.S. that offers weight loss and maintenance, fitness, and mindset services such as the Weight Watchers comprehensive diet program. Founded in 1963 by Queens, New York City homemaker Jean Nidetch, WW's program has three options as of 2019: online via its mobile app and website, coaching online or by phone, or in-person meetings.
Gold's Gym International, Inc. is an American chain of international co-ed fitness centers originally started by Joe Gold in Venice Beach, California. Each gym offers a variety of cardio and strength training equipment as well as group exercise programs. Gold's Gym's headquarters have relocated to Dallas.
World Gym International LLC is an American fitness center founded in 1976 by Joe Gold during the glory days of "Muscle Beach" in Venice Beach, California. Joe Gold is also the founder of Gold's Gym, another unaffiliated gym chain, which he sold in 1973. The gym was often frequented by celebrities and famous bodybuilders such as Arnold Schwarzenegger, Lou Ferrigno, Dave Draper and Franco Columbu.
Kathy Smith is an American personal trainer who became well known for her workout videos during the late 1980s and 1990s. She has sold over 16 million workout videos since 1980. Her exercise and nutrition program Project:You! Type 2 was created in association with the American Diabetes Association as a complete lifestyle system to help manage Type 2 diabetes.
Lululemon athletica inc., commonly known as lululemon, is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 711 stores internationally and sells online.
Curves International, also known as Curves for Women, Curves Fitness, or just Curves, is an international fitness franchise co-founded by Gary and Diane Heavin in 1992. As of May 31, 2019, Curves lists 367 franchise locations open in the United States on their Facebook page.
eDiets.com, Inc. is an online service offering professional dietary, nutritional, and exercise advice. The company was formed in 1997. Originally called Practi-cal, the original 12-week weight management program was based on Weighting For Wellness, written by Donna DeCunzo, RD, LD. The program incorporated nutrition, fitness, behavior modification and stress management as part of its tenets. Steve Johnson programmed the database and Dave Humble wrote the business plan.
Thomas Owen Staggs is an American business executive and investor. He is currently one of the co-founders and co-CEOs of Candle Media. He formerly worked at The Walt Disney Company for nearly 27 years, beginning in 1990, working in finance and later becoming the chief financial officer (CFO), then as chairman of Walt Disney Parks and Resorts Worldwide and finally as chief operating officer (COO). He also holds directorships on various company boards, including Spotify.
CrossFit is a branded fitness regimen that involves constantly varied functional movements performed at high intensity. The method was developed by Greg Glassman, who founded CrossFit with Lauren Jenai in 2000, with CrossFit its registered trademark. The company forms what has been described as the biggest fitness chain in the world, with around 12,000 affiliated gyms in over 150 countries as of 2022, under half of which are located in the United States.
Crunch Fitness is a U.S.-based brand of over 400 franchised and corporate owned fitness clubs located in the United States, Puerto Rico, Canada, Spain, Portugal, Costa Rica, and Australia. Founded by Doug Levine in 1989, its current Worldwide CEO is Jim Rowley.
Jennifer Nicole Lee is an American fitness model, motivational speaker, and author. She is known for losing 70 pounds and launching a career as a fitness guru after bearing two children.
Zumba is a fitness program that involves cardio and Latin-inspired dance. It was founded by Colombian dancer and choreographer Beto Pérez in 2001. It currently has 200,000 locations, with 15 million people taking classes weekly, and is located in 180 countries. Zumba is a trademark owned by Zumba Fitness, LLC.
A professional fitness coach is a professional in the field of fitness and exercise, most often instruction, including professional sports club's fitness trainers and aerobics and yoga instructors and authors of fitness instruction books or manuals.
Daily Burn is a health and fitness company with a membership of approximately 2.5 million that provides workout and nutrition programs on a variety of web, mobile, and TV apps. Daily Burn streaming workout videos are led by master trainers and produced by Mason Bendewald, the director of Beachbody's P90X workout program. IAC holds a majority stake in the company.
SoulCycle Inc. is a fitness company owned by Equinox Group which offers indoor cycling and spinning workout classes. It was founded in 2006, and has operations in the United States, Canada, and the United Kingdom. In early 2020, before the COVID-19 pandemic, it operated 99 studios. The company is headquartered in the West Village in Manhattan, New York City.
Peloton Interactive, Inc. is an American exercise equipment and media company based in New York City. The company's products are stationary bicycles, treadmills, and indoor rowers equipped with Internet-connected touch screens that stream live and on-demand fitness classes through a subscription service. The equipment includes built-in sensors that track metrics such as power output, providing users with real-time feedback on their performance and leaderboard rankings to compete with other users.
Nick Mitchell is a British personal trainer and fitness writer.
F45 Training is an Australian franchiser and operator of fitness centers based in Austin, Texas. It has over 2,000 studios in over 60 countries across Australia/Oceania, North America, South America, Asia, Europe and Africa. It was ranked the fastest growing fitness franchise in the US in 2021, one of the fastest globally, and has approximately 2,000 studios worldwide, including approximately 500 studios in Australia and around 1,000 studios in the United States as of 2023. The fitness franchise was launched in 2011 by Adam Gilchrist and Rob Deutsche.
Jane Fonda's Workout, also known as Workout Starring Jane Fonda, is a 1982 exercise video by actress Jane Fonda, based on an exercise routine developed by Leni Cazden and refined by Cazden and Fonda at Workout, their exercise studio in Beverly Hills. The video release by Karl Home Video and RCA Video Productions was aimed primarily at women as a way to exercise at home. The video was part of a series of exercise products: Jane Fonda's Workout Book was released in November 1981, and both Jane Fonda's Workout video tape and Jane Fonda's Workout Record, published as a double-LP vinyl album, appeared in late April 1982. In July 1982, Fonda's exercise video was released on RCA SelectaVision videodisc. The VHS tape became a bestseller, and Fonda released further videos throughout the 1980s and into 1995. The video also increased the sales of video playback units.
RSG Group LLC is a German, internationally active fitness group founded in 1996 by Rainer Schaller. The registered office is in Schlüsselfeld, Germany, and the administrative headquarters are in Berlin, Germany. The group's best-known brands are the Gold's Gym, McFit and John Reed studio chains. In the United States, the company operates under RSG Group North America LP and RSG Group USA Inc.