| The Bro Code, How Contemporary Culture Creates Sexist Men | |
|---|---|
 Film poster | |
| Directed by | Thomas Keith |
| Produced by | Thomas Keith |
| Cinematography | Michael Enriquez, Mitch Lemos |
| Edited by | Thomas Keith |
Release date |
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Running time | 58 minutes |
| Language | English |
The Bro Code: How Contemporary Culture Creates Sexist Men is a 2011 documentary film created by Thomas Keith. [2] [3] [4] The film has been described as a treatise on misogyny. [5]
Thomas Keith explains that men learn to become womanizers when they are young, and women know to make themselves smaller. At an early age, kids mimic what they see on TV and learn from what they see, imitating or copying whatever is being shown on TV. Things like listening to popular music or watching music videos, movies, actors, reality TV shows, and sometimes pornography at a young age and teaching men or boys that women are only sexual beings. Men are taught to be in control at all times and have as many sexual partners as possible. The men think this is what gives them power. At the same time, women are taught to be competitors of the man's attention. Because men want to control, women are to dumb themselves down, which makes them more attractive. But the more educated and independent, the more unattractive she is. Thomas Keith states, "The main traction of the woman who is perceived to be dumb by the womanizing man is that she is nonthreatening to his supremacy to his alpha male desire to control woman."
Misogyny is hatred of, contempt for, or prejudice against women or girls. It is a form of sexism that can keep women at a lower social status than men, thus maintaining the social roles of patriarchy. Misogyny has been widely practised for thousands of years. It is reflected in art, literature, human societal structure, historical events, mythology, philosophy, and religion worldwide.
Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but primarily affects women and girls. It has been linked to gender roles and stereotypes, and may include the belief that one sex or gender is intrinsically superior to another. Extreme sexism may foster sexual harassment, rape, and other forms of sexual violence. Discrimination in this context is defined as discrimination toward people based on their gender identity or their gender or sex differences. An example of this is workplace inequality. Sexism refers to violation of equal opportunities based on gender or refers to violation of equality of outcomes based on gender, also called substantive equality. Sexism may arise from social or cultural customs and norms.
Blonde jokes are a joke cycle based on a stereotype of a dumb blonde woman.
Blonde stereotypes are stereotypes of blonde-haired people. Sub-types of this stereotype include the "blonde bombshell" and the "dumb blonde". Blondes have historically been portrayed as physically attractive, though often perceived as less intelligent compared to their brunette counterparts. There are many blonde jokes made on these premises. However, research has shown that blonde women are not less intelligent than women with other hair colors.
Misogyny in rap music is defined as lyrics, videos, or other components of rap music that encourage, glorify, justify, or legitimize the objectification, exploitation, or victimization of women. It is an ideology that depicts women as objects for men to own, use, and abuse. It reduces women to expendable beings. It might include everything from innuendos to stereotypical characterizations and defamations.
Ambivalent sexism is a theoretical framework which posits that sexism has two sub-components: hostile sexism (HS) and benevolent sexism (BS). Hostile sexism reflects overtly negative evaluations and stereotypes about a gender. Benevolent sexism represents evaluations of gender that may appear subjectively positive, but are actually damaging to people and gender equality more broadly. For the most part, psychologists have studied hostile forms of sexism. However, theorists using the theoretical framework of ambivalent sexism have found extensive empirical evidence for both varieties. The theory has largely been developed by social psychologists Peter Glick and Susan Fiske.
Examples of misogyny exist in many published forms, within multiple cultures and well-observed works. Technological advances in the modern era have contributed proficient means to media and marketing to the resultant mass media in the 21st century. The merging of misogyny and mass media has made numerous examples where studies have concluded correlations between misogynous messages, both obvious and subliminal. Corresponding physical appearance of violence and hateful conduct may be seen relative to exposure.
The exploitation of women in mass media is the use or portrayal of women in mass media such as television, film, music, and advertising as objects or sexual beings, in order to increase the appeal of media or a product to the detriment of the women being portrayed, and women in society. This process includes the presentation of women as sexual objects and the setting of feminine beauty ideals that women are expected to reflect. Sexual exploitation of women in the media dates back to 19th century Paris, in which ballerinas were exposed to harassment and objectification. The most often criticized aspect of the use of women in mass media is sexual objectification, but dismemberment can be a part of the objectification as well. The exploitation of women in mass media has been criticized by feminists and other advocates of women's rights, and is a topic of discussion in feminist studies and other fields of scholarship.
Internalized sexism is a form of sexist behavior and attitudes enacted by women toward themselves or other women and girls. Internalized sexism is a form of internalized oppression, which "consists of oppressive practices that continue to make the rounds even when members of the oppressor group are not present." Internalized sexism can have a range of effects on women and girls such as problems with mental health and body image. Modes of internalization of sexism include early childhood inculturation and consumption of media, especially of celebrity and entertainment news.
Networked feminism is a phenomenon that can be described as the online mobilization and coordination of feminists in response to sexist, misogynistic, racist, and other discriminatory acts against minority groups. This phenomenon covers all possible definitions of what feminist movements may entail, as there have been multiple waves of feminist movements and there is no central authority to control what the term "feminism" claims to be. While one may hold a different opinion from another on the definition of "feminism", all those who believe in these movements and ideologies share the same goal of dismantling the current patriarchal social structure, where men hold primary power and higher social privileges above all others.
Hip hop feminism is a sub-set of black feminism that centers on intersectional subject positions involving race and gender in a way that acknowledges the contradictions in being a black feminist, such as black women's enjoyment in hip hop music and culture, rather than simply focusing on the victimization of black women in hip hop culture due to interlocking systems of oppressions involving race, class, and gender.
Sexism in video gaming is prejudiced behavior or discrimination based on sex or gender as experienced by people who play and create video games, primarily women. This may manifest as sexual harassment or in the way genders are represented in games, such as when characters are presented according to gender-related tropes and stereotypes.
Misogynoir is a term referring to the combined force of anti-Black racism and misogyny directed towards black women. The term was coined by black feminist writer Moya Bailey in 2008 to address misogyny directed toward black transgender and cisgender women in American visual and popular culture. The concept of misogynoir is grounded in the theory of intersectionality, which analyzes how various social identities such as race, gender, class, age, ability, and sexual orientation interrelate in systems of oppression.
#YesAllWomen is a Twitter hashtag and social media campaign in which users share examples or stories of misogyny and violence against women. First used in online conversations about misogyny following the 2014 Isla Vista killings, the hashtag was popular in May 2014, and was created partly in response to the Twitter hashtag #NotAllMen. #YesAllWomen reflected a grassroots campaign in which women shared their personal stories about harassment and discrimination. The campaign attempted to raise awareness of sexism that women experience, often from people they know.
The hashtag #NotAllMen is a feminist Internet meme. A shortening of the phrase "not all men are like that", sometimes abbreviated "NAMALT", it is a satirical parody of arguments used to deflect attention away from men in discussions of sexual assault, the gender pay gap, and other feminist issues.
Generation M: Misogyny in Media and Culture is a 2008 documentary film written, produced, and directed by Thomas Keith. It explores the issues of sexism and misogyny in American media and their effects.
Bernie Bro, collectively Bernie Bros, is a term coined in 2015 by Robinson Meyer of The Atlantic as a pejorative to describe young male supporters of presidential candidate Bernie Sanders in the 2016 United States presidential election. The term remained in use for the 2020 United States presidential election.
The concept of toxic masculinity is used in academic and media discussions to refer to those aspects of hegemonic masculinity that are socially destructive, such as misogyny, homophobia, and violent domination. These traits are considered "toxic" due in part to their promotion of violence, including sexual assault and domestic violence. Socialization of boys sometimes also normalizes violence, such as in the saying "boys will be boys" about bullying and aggression.
Thomas Keith is an American filmmaker, educator, and anti-sexist activist. He received both his Masters and Ph.D. in Philosophy from Claremont Graduate University. Keith is a professor of philosophy at California State Polytechnic University, Pomona and gender studies at Claremont Graduate University. He speaks to audiences throughout the United States on issues of masculinity, gender violence, media, and popular culture.
Neosexism is the assertion that genders have already achieved equity, and that discrimination against a gender does not exist.
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