The Bro Code: How Contemporary Culture Creates Sexist Men

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The Bro Code, How Contemporary Culture Creates Sexist Men
The Bro Code poster.jpg
Film poster
Directed by Thomas Keith
Produced byThomas Keith
CinematographyMichael Enriquez, Mitch Lemos
Edited byThomas Keith
Release date
  • October 2011 (2011-10) [1]
Running time
58 minutes
LanguageEnglish

The Bro Code: How Contemporary Culture Creates Sexist Men is a 2011 documentary film created by Thomas Keith. [2] [3] [4] The film has been described as a treatise on misogyny. [5]

Contents

Summary

Thomas Keith explains that men learn to become womanizers when they are young, and women know to make themselves smaller. At an early age, kids mimic what they see on TV and learn from what they see, imitating or copying whatever is being shown on TV. Things like listening to popular music or watching music videos, movies, actors, reality TV shows, and sometimes pornography at a young age and teaching men or boys that women are only sexual beings. Men are taught to be in control at all times and have as many sexual partners as possible. The men think this is what gives them power. At the same time, women are taught to be competitors of the man's attention. Because men want to control, women are too dumb themselves down, which makes them more attractive. But the more educated and independent, the more unattractive she is. Thomas Keith states, "The main traction of the woman who is perceived to be dumb by the womanizing man is that she is nonthreatening to his supremacy to his alpha male desire to control woman."

See also

Related Research Articles

<span class="mw-page-title-main">Misogyny</span> Prejudice against, or hatred of, women

Misogyny is hatred of, contempt for, or prejudice against women or girls. It is a form of sexism that can keep women at a lower social status than men, thus maintaining the social roles of patriarchy. Misogyny has been widely practised for thousands of years. It is reflected in art, literature, human societal structure, historical events, mythology, philosophy, and religion worldwide.

<span class="mw-page-title-main">Sexism</span> Prejudice or discrimination based on a persons sex or gender

Sexism is prejudice or discrimination based on one's sex or gender. Sexism can affect anyone, but primarily affects women and girls. It has been linked to gender roles and stereotypes, and may include the belief that one sex or gender is intrinsically superior to another. Extreme sexism may foster sexual harassment, rape, and other forms of sexual violence. Discrimination in this context is defined as discrimination toward people based on their gender identity or their gender or sex differences. An example of this is workplace inequality. Sexism may arise from social or cultural customs and norms.

Blonde jokes are a joke cycle based on a stereotype of a dumb blonde woman.

<span class="mw-page-title-main">Blonde stereotype</span> Stereotypes of blond-haired people

Blonde stereotypes are stereotypes of blonde-haired people. Sub-types of this stereotype include the "blonde bombshell" and the "dumb blonde". Blondes are stereotyped as more desirable, but less intelligent than brunettes. There are many blonde jokes made on these premises.

Misogyny in rap music refers to lyrics, videos, or other aspects of rap music that support, glorify, justify, or normalize the objectification, exploitation, or victimization of women. It is an ideology that portrays women as objects for men's ownership, use, or abuse. It diminishes women to expendable beings. It can range from innuendoes to stereotypical characterizations and defamations.

Ambivalent sexism is a theoretical framework which posits that sexism has two sub-components: "hostile sexism" (HS) and "benevolent sexism" (BS). Hostile sexism reflects overtly negative evaluations and stereotypes about a gender. Benevolent sexism represents evaluations of gender that may appear subjectively positive, but are actually damaging to people and gender equality more broadly. For the most part, psychologists have studied hostile forms of sexism. However, theorists using the theoretical framework of ambivalent sexism have found extensive empirical evidence for both varieties. The theory has largely been developed by social psychologists Peter Glick and Susan Fiske.

Examples of misogyny exist in many published forms, within multiple cultures and well-observed works. Technological advances in the modern era have contributed proficient means to media and marketing to the resultant mass media in the 21st century. The merging of misogyny and mass media has made numerous examples where studies have concluded correlations between misogynous messages, both obvious and subliminal. Corresponding physical appearance of violence and hateful conduct may be seen relative to exposure.

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<span class="mw-page-title-main">Sexism and video games</span> Gender-based prejudice or discrimination related to video games

Sexism in video gaming is prejudiced behavior or discrimination based on sex or gender as experienced by people who play and create video games, primarily women. This may manifest as sexual harassment or in the way genders are represented in games, such as when characters are presented according to gender-related tropes and stereotypes.

Misogynoir is a term referring to misogyny directed towards black women where race and gender both play a role. The term was coined by black feminist writer Moya Bailey in 2008 to address misogyny directed toward black transgender and cisgender women in American visual and popular culture. The concept of misogynoir is grounded in the theory of intersectionality, which analyzes how various social identities such as race, gender, class, age, ability, and sexual orientation interrelate in systems of oppression.

<span class="mw-page-title-main">YesAllWomen</span> Online feminist movement

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The concept of toxic masculinity is used in academic and media discussions to refer to those aspects of hegemonic masculinity that are socially destructive, such as misogyny, homophobia and violent domination. These traits are considered "toxic" due in part to their promotion of violence, including sexual assault and domestic violence. Socialization of boys sometimes also normalizes violence, such as in the saying "boys will be boys" about bullying and aggression.

<span class="mw-page-title-main">Thomas Keith (film director)</span>

Thomas Keith is an American filmmaker, educator, and anti-sexist activist. He received both his Masters and Ph.D. in Philosophy from Claremont Graduate University. Keith is a professor of philosophy at California State Polytechnic University, Pomona and gender studies at Claremont Graduate University. He speaks to audiences throughout the United States on issues of masculinity, gender violence, media, and popular culture.

Neosexism is the assertion that genders have already achieved equity, and that discrimination against a gender does not exist.

References

  1. "New library materials for CALCASA members". California Coalition Against Sexual Assault. 27 October 2011. Retrieved 18 June 2020.
  2. "The Bro Code" . Retrieved 27 February 2015.
  3. "'Bro Code' encourages open discussion on existing societal effects of sexism". Daily Nebraskan: Arts And Entertainment. Retrieved 2015-02-27.
  4. "City Times : Film reminds students that sexism still exists". City Times. Retrieved 2015-02-27.
  5. Tarrant, Shira (2013). Men Speak Out: Views on Gender, Sex, and Power (2nd ed.). New York, New York: Routledge. p. 275. ISBN   9780415521086.