Author | Vyvyan Evans |
---|---|
Language | English |
Genre | Popular science |
Published | May 18 2017 (UK) Aug 1 2017 (US) |
Publisher | Michael O'Mara (UK) Picador (US) |
Publication place | United States |
ISBN | 978-1250129062 |
Website | https://www.vyvevans.net/the-emoji-code |
The Emoji Code is a 2017 book by linguist Vyvyan Evans, analyzing emoji as a form of digital communication in the evolution of language and writing systems. [1] [2] [3] The book argues that emoji constitutes missing element in digital communication, vis-a-vis face-to-face spoken communication, by providing the "new body language of the digital age". [4] As such, Evans claims that "emojis actually enhance our language [in digital communication] and our ability to wield it." [5] It was released in the United Kingdom on May 18, 2017, while in the United States on August 1, 2017.
The Emoji Code claims that Emoji fulfils a similar function in digital communication to gesture, body language and intonation in spoken interactions, helping to provide the emotional cues so often missing in textspeak. [6] [7] [8] By clarifying our digital conversations, emojis can be seen as empowering, a force for good in twenty-first-century communication. [9] As such, the argument is that Emoji is a paralanguage, [10] facilitating better emotional resonance [11] [12] [13] in digital communication, making us more effective communicators. [14] [15] In essence, "emojis are a visual representation that offer non-verbal cues in text, much in the same way that body language and vocal tone is a conduit of meaning in everyday face-to-face conversations." [16] Evans also argues that Emoji has a vital function in educational contexts, especially among children. [17]
A notable argument of the book is that Emoji fulfils a number of communicative functions that mirror those fulfilled by gesture, eye gaze, facial expression and tone of voice in face-to-face spoken interaction. Evans enumerates six functions of Emoji in digital communication: substitution, reinforcement, contradiction, metacommentary (or complementing), emphasis and discourse management. This analysis has been hailed as influential in how Emoji functions as a system of communication. [18]
The Emoji Code has been criticized as ardently advocating Emoji as a system of communication when in fact, Emoji is a "gimmick" [19] and something of a backward step, in terms of how we communicate. [20] Evans responded by claiming that such views misunderstand the nature of communication, and how it evolves, claiming that "A lot of people think they [Emoji] are a backward step, but this misunderstands the nature of human communication”. [21] He contends that such views represent "ill-informed cultural elitism...emojis simply are not relevant for long-form written communication: literature, complex prose, articles in scientific journals. Emojis’ relevance lies in the abbreviated digital messages of daily life." [22]
In response to this defense, one NPR reviewer attacked The Emoji Code for presenting attitudes toward Emoji in a binary manner--that people are either violently for or violently against emojis. The criticism is that by "tarring all critics of emojis with the same broad brush...The Emoji Code isn't entirely convincing in its ardent advocacy of smiley faces and scaredy cats". [23]
Evans' research on the speed of uptake of Emoji led to his claim that Emoji is the closest humanity has come to a universal mode of communication. [24] [25] [26] This was widely reported in the media as Evans claiming that Emoji had actually become a language. Representative headlines included: "Emoji is Britain's fastest growing language" [27] [28] and Emoji is "the fastest growing form of language ever”. [29] [30] This led to a wide range of criticism under the banner: "Linguists launch war of words on emoji as a language debate", [31] with one notable internet linguist Gretchen McCulloch stating: "They’re totally fun! I like emoji! But not every way of communicating is equivalent to language.” [32]
Evans responded in The Emoji Code by making clear that Emoji is a code, not a language. [33] [34] [35] Evans posits that Emoji lacks the grammatical complexity or semantic richness of a true language. [36] He argues that “Emoji isn’t a language as such. They are artificially created. They don’t evolve in the way that the natural language does. They don’t have a grammatical system". [37] However, Evans claims that, like other systems of communication, Emoji fufils language-like functions. [38] He cites legal cases where emojis can be perceived as amounting to death threats, in much the same way as a verbal threat. [39] This is because, Evans contends, just like language, Emoji as a system of communication exhibits what he terms an interactional function--an attempt to influence the behavior of others, though language, or a language-like system. [40] [41]
Evans has also claimed that it is possible, in principle, for a system of communication such as Emoji to develop into a fully formed language. He cites examples such as Emoji Dick, [42] a crowd-funded translation of the novel Moby Dick, and the visual representation of Alice in Wonderland as an emoji lattice. [43]
The Emoji Code was published by Picador in North America, and by Michael O'Mara in the UK in 2017. A Chinese language edition was published in 2021 by Peking University Press. [44]
The UK title is The Emoji Code: How Smiley Faces, Love Hearts and Thumbs Up are Changing the Way We Communicate [44]
The US title is The Emoji Code: The Linguistics Behind Smiley Faces and Scaredy Cats [44]
An emoticon, short for emotion icon, is a pictorial representation of a facial expression using characters—usually punctuation marks, numbers and letters—to express a person's feelings, mood or reaction, without needing to describe it in detail.
A smiley, sometimes called a smiley face, is a basic ideogram representing a smiling face. Since the 1950s, it has become part of popular culture worldwide, used either as a standalone ideogram or as a form of communication, such as emoticons. The smiley began as two dots and a line representing eyes and a mouth. More elaborate designs in the 1950s emerged, with noses, eyebrows, and outlines. New York radio station WMCA used a yellow and black design for its "Good Guys" campaign in the early 1960s. More yellow-and-black designs appeared in the 1960s and 1970s, including works by Harvey Ross Ball in 1963, and Franklin Loufrani in 1971. Today, The Smiley Company founded by Franklin Loufrani claims to hold the rights to the smiley face in over 100 countries. It has become one of the top 100 licensing companies globally.
LOL, or lol, is an initialism for laughing out loud, and a popular element of Internet slang, which can be used to indicate amusement, irony, or double meanings. It was first used almost exclusively on Usenet, but has since become widespread in other forms of computer-mediated communication and even face-to-face communication. It is one of many initialisms for expressing bodily reactions, in particular laughter, as text, including initialisms for more emphatic expressions of laughter such as LMAO and ROFL or ROTFL.
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The shaka sign, sometimes known as "hang loose" is a gesture with friendly intent often associated with Hawaii and surf culture. It consists of extending the thumb and smallest finger while holding the three middle fingers curled, and gesturing in salutation while presenting the front or back of the hand; the wrist may be rotated back and forth for emphasis. The shaka sign is similar to the letter Y in the American manual alphabet in American Sign Language or the sign for number six in the Chinese hand counting symbol. The shaka sign should not be confused with the sign of the horns, where the index and pinky fingers are extended and the thumb holds down the middle two fingers.
Marcel Danesi is Professor of Semiotics and Linguistic Anthropology at the University of Toronto. He is known for his work in language, communications and semiotics and is Director of the program in semiotics and communication theory. He has also held positions at Rutgers University (1972), University of Rome "La Sapienza" (1988), the Catholic University of Milan (1990) and the University of Lugano.
The OK gesture, OK sign or ring gesture is a gesture performed by joining the thumb and index finger in a circle, and holding the other fingers straight or relaxed away from the palm. Commonly used by scuba divers, it signifies "I am OK" or "Are you OK?" when underwater. In most English-speaking countries it denotes approval, agreement, and that all is well or "okay". In other contexts or cultures, similar gestures may have different meanings including those that are negative, offensive, financial, numerical, devotional, political, or purely linguistic.
A thumb signal, usually described as a thumbs-up or thumbs-down, is a common hand gesture achieved by a closed fist held with the thumb extended upward or downward, respectively. The thumbs-up gesture is associated with positivity, approval, achievement, satisfaction and solidarity, while the thumbs-down gesture is associated with concern, disapproval, dissatisfaction, rejection and failure.
Vyvyan Evans is a British cognitive linguist, digital communication technologist, popular science author, science fiction author and public intellectual. He has published fifteen books, both non-fiction and fiction. He holds a Ph.D. in Linguistics from Georgetown University. He is an advocate of the usage-based model of language development, the domain-general view of mind, and the importance of non-verbal, paralinguistic cues in communication—the development of emoji as a system of digital communication being a case in point. Evans is also a published science fiction author. His writing envisages a near future in which language is not learned but streamed.
Guildhawk, is a global technology led language services agency, headquartered in the City of London. The company was founded by Jurga Zilinskiene in 2001, and has developed into an international agency with multiple locations and over 3,000 staff, providing digital transformation, human and AI machine translation, digital human twins, transliteration of songs and scripts, interpreting, consulting localisation, voiceover, subtitling and more in over 200 languages. The firm uses database software Zilinskiene designed and evolved from the start of the business.
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Neil Cohn is an American cognitive scientist and comics theorist. His research focuses on the cognition of understanding comics, and uses an interdisciplinary approach combining aspects of theoretical and corpus linguistics with cognitive psychology and cognitive neuroscience.
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The Language Myth is a 2014 book by Vyvyan Evans, written for a general audience. It is a direct rebuttal of Steven Pinker's 1994 book The Language Instinct. Evans argues against Noam Chomsky's claim that all human languages provide evidence for an underlying Universal Grammar. Evans posits, instead, a language-as-use thesis to account for the nature of language, how it is learned and how it evolves.
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