The Happiness Industry

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The Happiness Industry: How Government and Big Business Sold Us Well-Being
TheHappinessIndustry.jpg
Author William Davies
CountryUnited Kingdom
LanguageEnglish
Subject Psychology, Opposition to Positive Psychology, Philosophy, Politics, Sociology
Published2015
Publisher Verso Books
Media typePrint (hardcover and paperback)
Pages314

The Happiness Industry: How Government and Big Business Sold Us Well-Being is a 2015 book written by William Davies, in which the author proposes that the contemporary notions of happiness and well-being are being warped by the forces of numerous governmental and business institutions to transform happiness, as a concept, into something that promotes consumption.

Contents

Summary

William Davies begins his work by analyzing the philosophy of 19th century Utilitarian theorist Jeremy Bentham, who famously asserted that humanity can objectively determine ethical decisions by measuring the pleasure or pain that results as a consequence. This begins the rise of what Davies regards as "The Anti-Philosophical Agnosticism" in the psychological community, wherein happiness as a concept is warped from being a personal subjective experience to an objective quantifiable phenomenon. This "Anti-Philosophical Agnosticism" is further reflected in the works of economist William Stanley Jevons, behaviorist John Watson, and The Chicago School of Economics. The main problem of quantifying pleasure and happiness is there is no one factor that may be objectively observed, since emotions are by their natures subjective experiences; so, according to Davies, psychologists have used other units to measure happiness such as money, dopamine, and body language. Using quantifiable physical phenomenon to measure happiness ultimately reduces happiness to a simple utility.

The promotion of this psychological perspective is leading to greater amounts of mental health problems, alienation and manipulation by political and economic elites. Davies warns that the continued expansion of mass surveillance, targeted advertising and psychological profiling is leading to a society in which individuals' emotions are constantly being manipulated by state and corporate forces to be politically docile and economically efficient. [1]

Reception

The Happiness Industry was reviewed in magazines and newspapers, including The Guardian , The Independent , and Kirkus Reviews . The book has received mostly positive reviews from critics, especially those of the political left. Literary critic Terry Eagleton praised Davies in a review published by The Guardian. [2] [3] [4] [5] [6]

See also

Footnotes

  1. Davies, William (2015). The Happiness Industry. London: Verso.
  2. Eagleton, Terry. "The Happiness Industry by William Davies review – why capitalism has turned us into narcissists". The Guardian. Retrieved 27 December 2017.
  3. Pryce, Vicky. "The Happiness Industry by William Davies, book review: How wellbeing got expensive" . The Independent. Archived from the original on 2022-06-18. Retrieved 27 December 2017.
  4. "Review: The Happiness Industry by William Davies". Philosophy for Life. Retrieved 27 December 2017.
  5. Freeman, Laura. "Our sinister, soul-sapping happiness industry". The Spectator. Retrieved 27 December 2017.
  6. "The Happiness Industry by William Davies". Kirkus Reviews. Retrieved 27 December 2017.

Related Research Articles

Hedonism refers to the prioritization of pleasure in one's lifestyle, actions, or thoughts. The term can include a number of theories or practices across philosophy, art, and psychology, encompassing both sensory pleasure and more intellectual or personal pursuits, but can also be used in everyday parlance as a pejorative for the egoistic pursuit of short-term gratification at the expense of others.

Pleasure is experience that feels good, that involves the enjoyment of something. It contrasts with pain or suffering, which are forms of feeling bad. It is closely related to value, desire and action: humans and other conscious animals find pleasure enjoyable, positive or worthy of seeking. A great variety of activities may be experienced as pleasurable, like eating, having sex, listening to music or playing games. Pleasure is part of various other mental states such as ecstasy, euphoria and flow. Happiness and well-being are closely related to pleasure but not identical with it. There is no general agreement as to whether pleasure should be understood as a sensation, a quality of experiences, an attitude to experiences or otherwise. Pleasure plays a central role in the family of philosophical theories known as hedonism.

<span class="mw-page-title-main">Happiness</span> Mental state, noted for pleasant emotions

Happiness is a positive and pleasant emotion, ranging from contentment to intense joy. Moments of happiness may be triggered by positive life experiences or thoughts, but sometimes it may arise from no obvious cause. The level of happiness for longer periods of time is more strongly correlated with levels of life satisfaction, subjective well-being, flourishing and eudaimonia. In common usage, the word happy can be an appraisal of those measures themselves or as a shorthand for a "source" of happiness. As with any emotion, the precise definition of happiness has been a perennial debate in philosophy.

Positive psychology studies the conditions that contribute to the optimal functioning of people, groups, and institutions. It studies "positive subjective experience, positive individual traits, and positive institutions... it aims to improve quality of life."

<span class="mw-page-title-main">Expectation (epistemic)</span> Anticipation that a future event or consequence is likely

In the case of uncertainty, expectation is what is considered the most likely to happen. An expectation, which is a belief that is centered on the future, may or may not be realistic. A less advantageous result gives rise to the emotion of disappointment. If something happens that is not at all expected, it is a surprise. An expectation about the behavior or performance of another person, expressed to that person, may have the nature of a strong request, or an order; this kind of expectation is called a social norm. The degree to which something is expected to be true can be expressed using fuzzy logic. Anticipation is the emotion corresponding to expectation.

<span class="mw-page-title-main">Economic materialism</span> Excessive desire to acquire and consume material goods

Economic materialism can be described as either a personal attitude that attaches importance to acquiring and consuming material goods or as a logistical analysis of how physical resources are shaped into consumable products.

Affective science is the scientific study of emotion or affect. This includes the study of emotion elicitation, emotional experience and the recognition of emotions in others. Of particular relevance are the nature of feeling, mood, emotionally-driven behaviour, decision-making, attention and self-regulation, as well as the underlying physiology and neuroscience of the emotions.

The hedonic treadmill, also known as hedonic adaptation, is the observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.

<span class="mw-page-title-main">Affect (psychology)</span> Experience of feeling or emotion

Affect, in psychology, refers to the underlying experience of feeling, emotion, attachment, or mood. In psychology, "affect" refers to the experience of feeling or emotion. It encompasses a wide range of emotional states and can be positive or negative. Affect is a fundamental aspect of human experience and plays a central role in many psychological theories and studies. It can be understood as a combination of three components: emotion, mood, and affectivity. In psychology, the term "affect" is often used interchangeably with several related terms and concepts, though each term may have slightly different nuances. These terms encompass: emotion, feeling, mood, emotional state, sentiment, affective state, emotional response, affective reactivity, disposition. Researchers and psychologists may employ specific terms based on their focus and the context of their work.

The economics of happiness or happiness economics is the theoretical, qualitative and quantitative study of happiness and quality of life, including positive and negative affects, well-being, life satisfaction and related concepts – typically tying economics more closely than usual with other social sciences, like sociology and psychology, as well as physical health. It typically treats subjective happiness-related measures, as well as more objective quality of life indices, rather than wealth, income or profit, as something to be maximized.

Phenomenology or phenomenological psychology, a sub-discipline of psychology, is the scientific study of subjective experiences. It is an approach to psychological subject matter that attempts to explain experiences from the point of view of the subject via the analysis of their written or spoken words. The approach has its roots in the phenomenological philosophical work of Edmund Husserl.

<span class="mw-page-title-main">Emotion classification</span> Contrast of one emotion from another

Emotion classification, the means by which one may distinguish or contrast one emotion from another, is a contested issue in emotion research and in affective science. Researchers have approached the classification of emotions from one of two fundamental viewpoints:

  1. that emotions are discrete and fundamentally different constructs
  2. that emotions can be characterized on a dimensional basis in groupings

Edward Francis Diener was an American psychologist and author. Diener was a professor of psychology at the University of Utah and the University of Virginia, and Joseph R. Smiley Distinguished Professor Emeritus at the University of Illinois, as well as a senior scientist for the Gallup Organization. He is noted for his research over the past thirty years on happiness, including work on temperament and personality influences on well-being, theories of well-being, income and well-being, cultural influences on well-being, and the measurement of well-being. As shown on Google Scholar as of April 2021, Diener's publications have been cited over 257,000 times.

<span class="mw-page-title-main">Well-being</span> General term for condition of individual or group

Well-being, or wellbeing, also known as wellness, prudential value, prosperity or quality of life, is what is intrinsically valuable relative to someone. So the well-being of a person is what is ultimately good for this person, what is in the self-interest of this person. Well-being can refer to both positive and negative well-being. In its positive sense, it is sometimes contrasted with ill-being as its opposite. The term "subjective well-being" denotes how people experience and evaluate their lives, usually measured in relation to self-reported well-being obtained through questionnaires.

<span class="mw-page-title-main">Extraversion and introversion</span> Personality trait

Extraversion and introversion are a central trait dimension in human personality theory. The terms were introduced into psychology by Carl Jung, though both the popular understanding and current psychological usage are not the same as Jung's original concept. Extraversion tends to be manifested in outgoing, talkative, energetic behavior, whereas introversion is manifested in more reflective and reserved behavior. Jung defined introversion as an "attitude-type characterised by orientation in life through subjective psychic contents", and extraversion as "an attitude-type characterised by concentration of interest on the external object".

The self-perceived quality-of-life scale is a psychological assessment instrument which is based on a comprehensive theory of the self-perceived quality of life (SPQL) and provides a multi-faceted measurement of health-related and non-health-related aspects of well-being. The scale has become an instrument of choice for monitoring quality of life in some clinical populations, for example, it was adopted by the Positively Sound network for women living with HIV.

Subjective well-being (SWB) is a self-reported measure of well-being, typically obtained by questionnaire.

Surveillance capitalism is a concept in political economics which denotes the widespread collection and commodification of personal data by corporations. This phenomenon is distinct from government surveillance, although the two can be mutually reinforming. The concept of surveillance capitalism, as described by Shoshana Zuboff, is driven by a profit-making incentive, and arose as advertising companies, led by Google's AdWords, saw the possibilities of using personal data to target consumers more precisely.

Well-being is a multifaceted topic studied in psychology, especially positive psychology. Biologically, well-being is highly influenced by endogenous molecules that impact happiness and euphoria in organisms, often referred to as "well-being related markers". Related concepts are eudaimonia, happiness, flourishing, quality of life, contentment, and meaningful life.

William Davies is an English writer, political and sociological theorist. His work focuses on the issues of consumerism, happiness, and the history and function of expertise on society. Davies has written for a variety of newspapers and periodicals including The Guardian, New Left Review, London Review of Books, and The Atlantic. In 2015 Davies published his second book The Happiness Industry, which assesses the relationship between consumer capitalism, big data and positive psychology. Davies is Professor of Political Economy at Goldsmiths, University of London, where he is co-director of The Political Economy Research Centre in London.