The Portuguese Channel is a cable channel targeting Portuguese immigrants in New Bedford and Fall River, in the south of New England, an area with a high amount of Portuguese immigrants and their descendants. The channel is available in much of the Providence and Boston DMAs, on both Cox and Xfinity cable systems. [1]
The Portuguese Channel was founded in 1976 by Colony Communications, by initiative of its president Bruce Clark. The primary goal of the service was to increase penetration of cable services in New Bedford, an area where 60% of its population was of Portuguese descent; 30% of Colony's subscribers were from this group. [2] Initially a pilot service starting August 2, 1976 [3] named Panorama de Portugal, [4] aired once a week on Colony channel 13, [5] its success led to the channel becoming permanent in 1978. The playout of the channel in its early years was done at Colony's facilities in New Bedford, but by the late 1980s, was now entirely owned by The Portuguese Times, a local newspaper for the diaspora. [6] Colony's team also produced music videos of Portuguese artists for them to be shown on the channel, shot on location in Portugal, and lip-synced to the track. [6]
Early on, there was also a plan to telecast Luso American Soccer Association matches, which was achieved by initiative of Adelino Ferreira, at the time president of LASA (and later president of The Portuguese Times). During these broadcasts, Portuguese immigrants headed to Café Portugal in Acushnet and other establishments that were connected to Colony's cable system. [7]
The channel earned a CableACE Award in 1980 [8] for specialized programming. [9]
The growth of the channel's viewer base was thanks to TV Globo's telenovelas. Eduardo Lima had a contact working for Globo and recommended A Escrava Isaura, which was one of the first Brazilian telenovelas to air in the United States. The channel continues to broadcast titles from Globo's catalog even though TV Globo Internacional is available nationwide. With the success of A Escrava Isaura, Lucélia Santos and Rubens de Falco visited New Bedford at the initiative of the channel, and also received other Globo stars later on. [7]
Another successful initiative started by Lima was the broadcast of the Sunday mass to reach out to viewers who were unable to attend the service in person due to health reasons. [7]
As of 1984, the channel broadcast nine hours a day. The American technical crew went to mainland Portugal and the Azores to film footage of sporting events to later rebroadcast them on the channel. [10]
On November 13, 1994, house painter Manuel Bonifácio from Somerville started a hunger strike (limiting to juice and water) with the aim of adding a permanent local channel. Time Warner Cable issued a compromise stating that it would add Portuguese programming on a public access channel, while Bonifácio claimed that smaller cable companies had free access to such a service. [11]
The Portuguese Times sold the channel to Semba Studio LLC in May 2016, a decision also approved by Comcast, [7] a company with links to Semba Comunicação, an Angolan company that had links to the Angolan presidential family, for a sum of US$350,000. The channel underwent a massive renovation process costing US$300,000. [12]
In March 2022, the channel increased its penetration in 21 additional cities in the greater Boston area and moved its location on all Comcast head-ends in the region to channel 93. [13]
On weekdays, the channel broadcasts from 6pm to 12am with a variety of in-house productions, including a daily news bulletin (Telejornal, only on weekdays) and talk-shows for the community, as well as a local program from the Universal Church of the Kingdom of God near the end of the schedule. Telenovelas from TVI and TV Globo are also broadcast. The channel also broadcasts two masses, one on Sundays at 7pm and one on Wednesdays at 9:30pm. On weekends the schedule is geared more towards entertainment. The evening schedule is later repeated overnight and in the following morning. [14]
In 2018, Hora Quente, which was formerly produced in Angola and aired on TPA 2 and TPA Internacional before the end of Semba's contract with TPA in 2017, was revived on The Portuguse Channel, produced by Semba's CEO Coréon Dú. A pilot program was broadcast in December 2017. [15]
Maria Lucélia dos Santos is a Brazilian actress, director and producer. She received international acclaim for her leading role in the 1976 Rede Globo telenovela Isaura, The Slave Girl, broadcast in over 80 countries.
TV Globo, formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV station is by far the largest of its holdings. TV Globo is the largest commercial TV network in Latin America and the second-largest commercial TV network in the world behind the American Broadcasting Company (ABC) and the largest producer of telenovelas. All of this makes Globo renowned as one of the most important television networks in the world and Grupo Globo as one of the largest media groups.
Escrava Isaura is a 1976 Brazilian telenovela produced by TV Globo, originally broadcast between October 11, 1976 and February 5, 1977. Based on the 1865 novel of the same name by 19th century abolitionist writer Bernardo Guimarães, it tells the story of the struggles of Isaura, a white-skinned slave, to find happiness during the Brazilian Empire. It starred Lucélia Santos in the title role and Rubens de Falco as slave owner Leôncio Almeida, the main antagonist. It was adapted by Gilberto Braga and directed by Herval Rossano and Milton Gonçalves, running 100 episodes.
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The Brazilian telenovela, the most popular form of teledramaturgy in Brazil, has been produced and aired in the country since the 1950s. Sua Vida Me Pertence, written and directed by Walter Forster and shown on the now-defunct TV Tupi São Paulo between December 21, 1951 and February 15, 1952, was the world's first telenovela. According to Keske & Scherer, telenovelas have held the "status of the most profitable product in the Brazilian cultural industry" since the mid-1970s.
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José Eduardo Paulino dos Santos, also known by his stage name Coréon Dú, is a multilingual Angolan recording artist, creative director, designer, screenwriter and producer. He is known for his distinct Angolan musical style, fashion choices and his contributions to projects inspired by Angolan Pop culture in music, dance, fashion, TV and films.
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