Reception
About.com's Kim Jones said that "As a music writer, I could go on and on about moving moments, unpretentious melodies, and exquisite music, but I'll let the music speak for itself." [2]
AllMusic's Andree Farias said that "In truth, nothing on The Upside of Down quite mines the complexities of the faith experience, let alone man's response to life's ups and downs. Instead, August scratches the surface -- he is as uncomplicated and MOR a CCM singer as they come -- almost like a lite version of Bebo Norman, Aaron Shust, or Brandon Heath. August actually sounds like Heath on the title track, an acoustic walk in the park that could pass for a B-side to Heath's own "I'm Not Who I Was."". [3]
Alpha Omega News' Tom Frigoli said that "Chris has let his guard down and invited listeners to catch a glimpse of his own struggles and joys, hopes and fears in his daily walk. "The Upside of Down" is an excellent, refreshing work, that has challenged me to view life from a different perspective. Chris has created a remarkable album that has gotten ahold of my attention like only a handful have before. I highly recommend listening to this album in its entirety. You won't be disappointed." [4]
CCM Magazine's Grace S. Aspinwall said that "Newcomer Chris August has become a beloved part of the CCM world...and it's no wonder why. He endeared himself with his unassuming tallent, his surprisingly powerful vocal and his impeccable songrwriting. This album showcases all three." [5] In addition, Aspinwall called the album "a shining gem." [5]
Christian Music Zine's Joshua Andre said that the album "is as revealing and poignant" and that it is "a compelling and God inspired album!" [6] Plus, Andre wrote that "Though this album is littered with many conflicting styles, like a bit of soul, gospel, R&B, and pop mixed in together; Chris’s passion for Jesus and inspiring lyrics have made it an enjoyable listen". [6]
Christianity Today's Andy Argyrakis said that "Though some of the songs wrestle with cabin fever and brokenness, much of the material has a humble or positive upswing." [7] However, Argyrakis points out that "Musically, it's warm, casual, and occasionally soulful, on par with many of today's top 40 troubadours." [7] Argyrakis concluded with "Though a few lyrical clichés and average arrangements disrupt the flow, August still hits several toe-tapping strides as he expresses spiritual certainty." [7]
Cross Rhythms' Lins Honeyman said that "This is undoubtedly a polished production – thanks in part to August's uncanny vocal resemblance to the ultra-smooth Michael Bublé". [8]
Indie Vision Music's Jonathan Andre said that "Chris August’s The Upside of Down creates a musical freshness, introducing listeners like me to soul/pop/acoustic; a mix of genres that leads to the album leading the way as one of the most poetically poignant collection of songs released in August 2012! Well done Chris for these 14 tracks of praise to Christ the King!" [9]
Jesus Freak Hideout's Roger Gelwicks said that "It could be reasonably argued that The Upside of Down is meant to be a more convicting and intimate release to make the listener apply lessons to their own spiritual walk, and that was undoubtedly the intention all along. Instead, however, the listener too often feels nagged and even lectured with a bland musical landscape as a backdrop, and with a few somewhat exceptional tracks, this leads to a very low longterm enjoyment or replay value. Chris August is a more talented songwriter and musician than The Upside of Down lets him show, and hopefully we'll see the more lively, and artistically excellent, third effort on the horizon." [10]
New Release Tuesday's Kevin Davis said that "The Upside Of Down by Chris August is one of the most compelling and lyrically transparent albums of the year. Chris has vaulted himself amongst the industry’s top singer-songwriters with an album that rivals the latest by Bebo Norman, Brandon Heath and Jason Gray. As it turns out, we only scratched the surface of August’s soulful, inspiring and meaningful storytelling with his GMA Dove Award winning debut album. If you want to be challenged, moved, and get deeper with Chris August, don’t miss out on this practically perfect album. Several of these songs are instant classics and for sure, August is the frontrunner for Pop/Contemporary Album, Artist, and Male Vocalist of the Year." [11]
Worship Leader's Lindsay Young said that the album "is actually a good fit for both the Christian and mainstream radio. Conveying the truth of God while also delivering an energetic and intelligent musical performance, this album makes it clear that August is a well-seasoned musician with a desire to spread the gospel to all those who will hear—and it does so in a very accessible way." [12] Furthermore, Young called the album a "A sonic mix of John Mayer, Gavin DeGraw, and Stevie Wonder, The Upside of Down is a soulful gospel/country pop fusion with a funk groove that cannot be loosened. His smooth, wide-range vocals are honest and passionate. With an organ, Rhodes sound, tight beat, backing gospel choir, it’s all there in an album that is guaranteed to get you bobbing your head from the downbeat of the first song." [12] Young concludes with saying that "The Upside Of Down conveys just that, recognizing and professing God’s love and faithfulness through the ugly and the beautiful times of life." [12]
