The White Company (U.K.) Limited,[1] trading as The White Company, is a retailer of bedroom, home, clothing, and fragrance goods, whose 32,000-square-foot (3,000-square-metre) head office is located at Television Centre, London.[2][7]
The White Company was established in 1994 as a mail order business selling items through a 12-page catalogue which has grown into a multi-channel, international business. Started up with a small government grant and £6,000 inheritance, it originally had a 500 people mailing list. Chrissie Rucker managed to gather some editorial coverage – including the Financial Times[9] – and press releases which led to it making £80,000 in the first year, just breaking even.
Originally encompassing products including sheets, covers and pillows, it later expanded into home décor, dinnerware, fragrances, candles, furniture and clothing.[10] A children's division called The Little White Company was later added.[11]
In 2017, the company's products were chosen to outfit the business and first class of British Airways' planes.[10]
Locations
As of May 2022, The White Company has 70 stores, clearance stores, and concession stores.
They have 61 UK stores, including concessions and clearance stores, 6 US concessions, 2 Irish stores—1 of which is a clearance store, and 1 Jersey concession.
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