The White Company (retailer)

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The White Company (U.K.) Limited
The White Company
Company type Private
IndustryRetail
Founded5 December 1994;30 years ago (1994-12-05) [1]
Headquarters
Television Centre, London, England [2]
Number of locations
70 stores, clearance stores, and concession stores [3]
Area served
  • United Kingdom
  • Republic of Ireland
  • United States
  • Jersey
Key people
Revenue
  • Increase2.svg£278 million (2022)
[4]
  • Increase2.svg£27 million (2022)
OwnerBectin Limited [5]
Number of employees
  • Increase2.svg1,725 (2022)
Parent The White Company Holding Co Limited [6]
Website thewhitecompany.com

The White Company (U.K.) Limited, [1] trading as The White Company, is a retailer of bedroom, home, clothing, and fragrance goods, whose 32,000-square-foot (3,000-square-metre) head office is located at Television Centre, London. [2] [7]

Contents

It was founded by Chrissie Rucker in 1994. Mary Homer left Topshop in March 2017 to head the company. [8]

History

The White Company was established in 1994 as a mail order business selling items through a 12-page catalogue which has grown into a multi-channel, international business. Started up with a small government grant and £6,000 inheritance, it originally had a 500 people mailing list. Chrissie Rucker managed to gather some editorial coverage – including the Financial Times [9] – and press releases which led to it making £80,000 in the first year, just breaking even.

Originally encompassing products including sheets, covers and pillows, it later expanded into home décor, dinnerware, fragrances, candles, furniture and clothing. [10] A children's division called The Little White Company was later added. [11]

In 2017, the company's products were chosen to outfit the business and first class of British Airways' planes. [10]

Locations

As of May 2022, The White Company has 70 stores, clearance stores, and concession stores.

They have 61 UK stores, including concessions and clearance stores, 6 US concessions, 2 Irish stores—1 of which is a clearance store, and 1 Jersey concession.

The American concessions are located in Nordstrom stores, while the UK concessions are situated in a variety of retailers, including: Harrods and 3 Selfridges sites—Oxford Street, the Bullring, and the Trafford Centre.

The White Company also has a number of stores in UK shopping centres, including: Westfield London and Westfield Stratford City, Bluewater, Liverpool One, and Meadowhall.

They opened their first shop in London's Symons Street. [3] [12]

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References

  1. 1 2 "The White Company (U.K.) Limited overview – Find and update company information – Gov.uk". Companies House . 5 December 1994. Retrieved 22 December 2024.
  2. 1 2 "The White Company". Peldon Rose.
  3. 1 2 "Our Stores | The White Company | The White Company". The White Company UK.
  4. ↑ "Annual Report and Financial Statements for the Period Ended 30 July 2022". Companies House. 21 April 2023. Retrieved 10 September 2023.
  5. ↑ "The White Company Holding Co Limited persons with significant control – Find and update company information – Gov.uk". Companies House . 4 November 2016. Retrieved 22 December 2024.
  6. ↑ "The White Company (U.K.) Limited persons with significant control – Find and update company information – Gov.uk". Companies House . 17 May 2017. Retrieved 22 December 2024.
  7. ↑ "The White Company | Luxury Clothing, Homeware and Gifts". The White Company UK.
  8. ↑ "Topshop loses managing director to The White Company". BBC News. 29 March 2017. Retrieved 15 February 2018.
  9. ↑ "British Style: The White Company". Homes and Gardens. 6 October 2021. Retrieved 22 June 2024.
  10. 1 2 "The White Company (UK) Ltd: Private Company Information". Bloomberg News. Retrieved 12 January 2018.
  11. ↑ "A paler shade of retail: The White Company opens in Short Hills". North Jersey. 9 November 2017. Retrieved 12 January 2018.
  12. ↑ "Our Stores | The White Company | The White Company". The White Company UK.


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