Number of employees
Thor Steinar is a German clothing brand manufactured by Thor Steinar Mediatex GmbH, a subsidiary of International Brands General Trading, a Dubai-based company.
Germany, officially the Federal Republic of Germany, is a country in Central and Western Europe, lying between the Baltic and North Seas to the north and the Alps, Lake Constance, and the High Rhine to the south. It borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, France to the southwest, and Luxembourg, Belgium, and the Netherlands to the west.
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Dubai is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai.
In Germany, the brand is considered closely associated to neo-Nazism by the Verfassungschutz of the state of Brandenburg.In German media, the brand is most often discussed in the light of this association. Wearing Thor Steinar clothes is expressly forbidden in the Bundestag, in the Landtag of Mecklenburg-Vorpommern and of Saxony and in several football stadiums.
Neo-Nazism consists of post-World War II militant social or political movements seeking to revive and implement the ideology of Nazism. Neo-Nazis seek to employ their ideology to promote hatred and attack minorities, or in some cases to create a fascist political state. It is a global phenomenon, with organized representation in many countries and international networks. It borrows elements from Nazi doctrine, including ultranationalism, racism, xenophobia, ableism, homophobia, anti-Romanyism, antisemitism, anti-communism and initiating the Fourth Reich. Holocaust denial is a common feature, as is the incorporation of Nazi symbols and admiration of Adolf Hitler.
Brandenburg is a state of Germany.
The Bundestag is the German federal parliament. It can be compared to the chamber of deputies along the lines of the United States House of Representatives or the House of Commons of the United Kingdom.
The brand was registered as a trademark by Axel Kopelke in October 2002 and was manufactured by Mediatex GmbH. In March 2009, Mediatex sold the brand to International Brands General Trading, a Dubai-based company.
Since the inception of Thor Steinar, the company has used two logos. Much of the controversy regarding the clothing label revolves around their first logo, featuring a combination of a *tiwaz rune and a *sowilo rune: the runes were so combined that a part of the logo became very similar to the wolfsangel which is used by some organisations with neo-nazi connections. It was also used by the nazis as exemplified by the insignia of the 2nd SS Panzer Division Das Reich. In addition there is some similarity to the insignia of the Schutzstaffel. The manufacturers of the Thor Steinar brand rejected this interpretation of the former logo.
The Wolfsangel is a German heraldic charge inspired by historic wolf traps, consisting of two metal parts and a connecting chain. The top part of the trap, which resembled a crescent moon with a ring inside, used to be fastened between branches of a tree in the forest while the bottom part, on which meat scraps used to be hung, was a hook meant to be swallowed by a wolf. The simplified design based on the iron "wolf-hook" was often heavily stylized to no longer resemble a baited hook hung from a tree or an entire wolf trap. Other names included Wolfsanker ("wolf-anchor") or Wolfsjagd as well as hameçon or hameçon de loup, a half-moon shape with a ring, or as cramp or crampon in English with a ring at the center, sometimes also called Doppelhaken ("double-hook"), or a crampon with a transversal stroke. All of these symbols are still found in a number of municipal coats of arms in Germany. The crampon is also found as a mason's mark in medieval stonework.
The 2nd SS Panzer Division "Das Reich" was one of 38 divisions of the Waffen-SS of Nazi Germany during World War II. Das Reich served during the invasion of France and took part in several major battles on the Eastern Front, including in the Battle of Prokhorovka against the 5th Guards Tank Army at the Battle of Kursk. It was then transferred to the West and took part in the fighting in Normandy and the Battle of the Bulge, ending the war in Hungary and Austria. Das Reich committed the Oradour-sur-Glane and Tulle massacres.
The Schutzstaffel was a major paramilitary organization under Adolf Hitler and the Nazi Party (NSDAP) in Nazi Germany, and later throughout German-occupied Europe during World War II. It began with a small guard unit known as the Saal-Schutz made up of NSDAP volunteers to provide security for party meetings in Munich. In 1925, Heinrich Himmler joined the unit, which had by then been reformed and given its final name. Under his direction (1929–45) it grew from a small paramilitary formation during the Weimar Republic to one of the most powerful organizations in Nazi Germany. From 1929 until the regime's collapse in 1945, the SS was the foremost agency of security, surveillance, and terror within Germany and German-occupied Europe.
Their second logo is a Gyfu rune, similar in appearance to a Saltire, and has not caused controversy. This rune is known as an apolitical symbol given its historical relationship to pre-Christian mythology.
Gyfu is the name for the g-rune ᚷ in the Anglo-Saxon rune poem, meaning ‘gift’ or ‘generosity’:
A saltire, also called Saint Andrew's Cross or the crux decussata, is a heraldic symbol in the form of a diagonal cross, like the shape of the letter X in Roman type. The word comes from the Middle French sautoir, Middle Latin saltatoria ("stirrup").
On occasions Thor Steinar shops have been attacked with stones or paint bombs.
In Germany, public display of Nazi-associated symbols, denial of the Holocaust, and glorification of Adolf Hitler are illegal. Despite that, the Federal Office for the Protection of the Constitution, which collects domestic intelligence for the government, appraises the number of active participants of the far right movement at around 40,000.
Various authorities and organizations, including Brandenburg Verfassungsschutz ,have identified the wearing of Thor Steinar clothes as one of the indications of membership in the far right subculture.
Wearing the label is prohibited in the German Bundestag and in the Landtags of Mecklenburg-Vorpommern and Saxony. In addition several football clubs including Tennis Borussia Berlin, Borussia Dortmund, Werder Bremen, Hamburger Sport Verein and Hertha BSC prohibit wearing the label in their stadiums.The online retailer Amazon stopped selling the brand in 2009. Despite this, Amazon have since been criticised for employing internal security guards with far-right connections, who wore the same clothing.
Various designs by Thor Steinar have had Norwegian flags and Norwegian names, such as Trondheim, Nordfjord, Nordstrand or Bergen. The official stores selling the clothes are also named after the oldest Norwegian city, Tønsberg.The government filed a complaint against the use of the Norwegian flag in February 2008. The legal complaint however failed and it is unlikely that a second attempt will be made. The Norwegian Embassy, the Norwegian Office for Foreign Affairs were informed by Mediatex – the company behind the Thor Steinar brand – on the 6th of December 2007 that future collections starting and including the spring and summer 2008 collection will no longer use the national symbol of Norway. The company issued a statement in response to the issue.
Until 2008, the chain operated a store named Brevik, for the town Brevik in Telemark. In February 2012 Thor Steinar opened a new store in Chemnitz also with the name Brevik. Its similarity to the last name of Anders Behring Breivik (who committed the 22 July 2011 Norway attacks) in conjunction with his far-right politics led to public outcry and local authorities are seeking to have the store closed. [ clarification needed ].The store was eventually renamed
The Elder Futhark Odal rune, also known as the Othala rune, represents the o sound. Its reconstructed Proto-Germanic name is *ōþalan "heritage; inheritance, inherited estate".
The National Democratic Party of Germany is an identitarian, far-right and ultranationalist political party in Germany.
The Federal Office for the Protection of the Constitution is the Federal Republic of Germany's domestic security agency. Together with the Landesämter für Verfassungsschutz (LfV) at the state level, it is tasked with intelligence-gathering on threats concerning the democratic order, the existence and security of the federation or one of its states, and the peaceful coexistence of peoples; with counter-intelligence; and with protective security and counter-sabotage. The BfV reports to the Federal Ministry of the Interior. The current President Thomas Haldenwang was appointed in 2018.
Fascist symbolism is the use of certain images and symbols which are designed to represent aspects of Fascism. These include national symbols of historical importance, goals, and political policies.
Lonsdale is a boxing, mixed martial arts and clothing brand that was founded in London, England in 1960. Ex-boxer Bernard Hart started the brand as a boxing equipment company, but it eventually branched out into clothing as well. The company is named after Hugh Lowther, 5th Earl of Lonsdale, who in 1891 set up the first organised boxing matches with gloves, following the deaths of three boxers in bare-knuckle fights. It is now owned by Sports Direct.
White power skinheads are members of a neo-nazi, white supremacist and antisemitic offshoot of the skinhead subculture. Many of them are affiliated with white nationalist organizations and sometimes prison gangs.
The Vestfold Line is a 137.79-kilometer (85.62 mi) railway line which runs between Drammen and Eidanger in Norway. The line connects to the Drammen Line at the northern terminus at Drammen Station and continues as the Bratsberg Line past Skien Station. The line is exclusively used for passenger trains, which are provided by the Norwegian State Railways, which connect northwards to Oslo and south-westwards to Grenland. The 13-kilometer (8.1 mi) section from Eidanger to Skien is often colloquially included in the Vestfold Line.The standard gauge line is electrified at 15 kV 16.7 Hz AC and has twelve remaining stations. The Vestfold Line runs through the coastal region of Vestfold and serves major towns including Holmestrand, Tønsberg, Sandefjord and Larvik, as well as Sandefjord Airport, Torp.
The black sun is a symbol, a type of sun wheel employed in a post-Nazi Germany context by neo-Nazis, other far-right groups, and some occult subcultures, such as Satanism.
The 20th-century German Nazi Party made extensive use of graphic symbols, especially the swastika, notably in the form of the swastika flag, which became the co-national flag of Nazi Germany in 1933, and the sole national flag in 1935. A very similar flag had represented the Party beginning in 1920.
The t-rune ᛏ is named after Týr, and was identified with this god. The reconstructed Proto-Germanic name is *Tîwaz or *Teiwaz.
The Left, also commonly referred to as the Left Party, is a democratic socialist political party in Germany. It is considered to be left-wing populist by some researchers. The party was founded in 2007 as the result of the merger of the Party of Democratic Socialism (PDS) and the Electoral Alternative for Labour and Social Justice (WASG). Through the PDS, the party is the direct descendant of the ruling party of the former East Germany (GDR), the Marxist-Leninist Socialist Unity Party of Germany (SED).
The German Alternative was a minor neo-nazi group set up in Germany by Michael Kühnen in 1989.
The far-right in Germany quickly re-organised itself after the fall of Nazi Germany and the dissolution of the Nazi Party in 1945. However, the National Democratic Party of Germany (NPD), founded in 1964 and the only neo-Nazi political party remaining, won their first state representations in the Saxony state election, 2004, the Mecklenburg-Vorpommern state election, 2006 and the 2014 European Parliament election.
Autonome Nationalisten are German, British, Dutch and to a lesser degree Flemish neo-Nazis, who have adopted some of the far left and Antifa's organizational concepts, demonstration tactics, symbolism, and elements of clothing, including Che Guevara T-shirts and keffiyehs. Similar groups have also appeared in some central and eastern European countries, beginning with Poland, the Czech Republic, Ukraine, Romania and Greece and others.
Nipster is a slang term used in Germany to refer to young neo-Nazis who have embraced aspects of hipster culture. Historically, German neo-Nazis promoted an ultra-masculine and extreme right-wing image, preferring short hair, violent imagery and combat gear—in keeping with the white power skinhead or casual subcultures—while rejecting most modern pop culture. This has changed, with young "nipsters" embracing causes such as animal rights and environmentalism alongside historically far right positions, including anti-immigration views. Nipsters, rather than rejecting modern pop culture, seek instead to appropriate it to promote neo-Nazi ideals. This has also been seen in the New Right and National Anarchism movements.
Far-right subcultures refers to the symbolism, ideology and traits that hold relevance to various politically extreme right-wing groups and organisations. There are three kinds of subcultures within far-right movements to distinguish: subcultural parasitism, subcultural creation around ideology and subcultures that are networking with far-right movements, as some football hooligans did with neo-nazis.
Dagmar Enkelmann is a German politician.
Anti-fascist movements and anti-fascist action networks are groups that describe themselves as anti-fascist. Such movements have been active in several countries in the second half of the 20th and early 21st century.
The III. Path or The Third Path is a minor far-right and neo-Nazi political party in Germany.
Camp David is a fashion label of Clinton Großhandels-GmbH founded in 1997 and headquartered in Hoppegarten, Brandenburg. The label produces men's clothing and manages retail stores. It focuses on leisurewear, but also offers suits, accessories, and shoes. Famous brand ambassadors include Dieter Bohlen, Arthur Abraham, and Marcus Schenkenberg.