Nazi chic is the use of style, imagery, and paraphernalia in clothing and popular culture related to Nazi-era Germany, especially when used for taboo-breaking or shock value rather than out of genuine support of Nazism or Nazi ideology.
Its popularity began in the 1970s with the emergence of the Heavy metal, punk and glam rock movements: the Sex Pistols' first television appearance occurred with a person of their entourage wearing Nazi regalia. [1] Nazi chic was later used in the fashion industry. [2] The trend, while having originated in the Western culture, by the late 20th and early 21st century became particularly popular in Asia. [3] Nazi chic also partly inspired some of the fashion of the leather subculture. [4]
In the surf culture of the 1950s and 1960s, "Surf Nazis" would experiment with Nazi aesthetics, such as swastikas and Nazi helmets, and sometimes paint swastikas on their surfboards. Their motivation was often anti-establishment rebelliousness, rather than genuine sympathy with the Nazis. [5] American artist Ed Roth sold plastic Nazi stormtrooper helmets to surfers in the 1960s, and told Time magazine, "That Hitler really did a helluva public relations job for me." [6] In the 1960s, some filmmakers looking for edgy and controversial ideas incorporated Nazi themes into their works for shock value, with the 1965 film Censored described as having "the dubious honour of being the very first skinflick to mix Nazis and naked women". [7] [ unreliable source? ]
In the early 1970s, glam rock acts incorporated nazi symbolism into their works, often for the shock value and outrageousness, or for comedic effect. Steve Priest, of the glam rock band The Sweet, wore a nazi uniform and fake toothbrush moustache in a December 1973 live performance of "Block Buster!", on Top of the Pops . [8] In the 1970s punk subculture, several items of clothing designed to shock and offend the Establishment became popular. Among these punk fashion items was a T-shirt displaying a Swastika, an upside-down crucifix and the word DESTROY– which was worn by Johnny Rotten of the Sex Pistols, seen in the video for "Pretty Vacant". Rotten wore the swastika another time with a gesture that looked like a Nazi salute. [9] In 1976, Siouxsie Sioux of Siouxsie and the Banshees was also known to wear a Swastika armband with fetish S and M clothing, including fishnets and a whip. These musicians are commonly thought to have worn such clothing for shock value directed towards the British WWII generation rather than being genuinely associated with any National Socialist or fascist ideologies, and those with such interests likely became part of the Nazi punk or white power skinhead subcultures. However, the English classical composer, Cornelius Cardew, a Maoist, wrote a tract that called punk rock fascist.
In 1984, two T-shirt designs featuring Adolf Hitler were produced in West Germany. [10] The more famous of the two was the "Adolf Hitler European Tour" design, which featured a picture of Hitler against the backdrop of a map of Europe, with conquered territories shaded; A less popular T-shirt featured Hitler giving the Roman salute, and a yo-yo hanging from his hand. The text read "European yo-yo champion 1939-1945". Sale of the apparel led to a legal case in Germany, in an attempt to have it banned as "glorifying genocide". [11] In 1988, Ralph Engelstad was criticized for a party he held at his Imperial Palace hotel-casino in Las Vegas featuring bartenders wearing the "European Tour" shirts. [12] In 1990, the ACLU represented a high school student on Long Island who was told to remove the shirt or face suspension by school officials who claimed the shirt was anti-semitic. [13]
In an interview with Welt am Sonntag , Bryan Ferry, the English singer and musician, acknowledged that he calls his studio in west London his "Führerbunker". He was quoted as saying, "My God, the Nazis knew how to put themselves in the limelight and present themselves. ... Leni Riefenstahl's movies and Albert Speer's buildings and the mass parades and the flags - just amazing. Really beautiful." [14]
English heavy metal and rock and roll musician Lemmy of the band Motörhead collected Nazi memorabilia and had an Iron Cross on his bass guitar, but stated that he collected these memorabilia for aesthetic values and historical purposes and interests only, and considered himself an anarchist or libertarian and actually despised the Nazi regime's ideologies and their subsequent genocidal actions. [15]
In early 2005, a designer using the pseudonym "Helmut Doork" [16] began marketing a parody souvenir T-shirt with the slogans "My grandparents went to Auschwitz and all I got was this lousy t-shirt!" and "Arbeit Macht Frei." [17] In response to a complaint from the Anti-Defamation League, the design was removed from CafePress' website in late 2006. [18] The creator later uploaded it to Printfection. After Printfection removed it without explanation the creator then released it into the public domain, giving anyone permission to print and/or commercialize the design without permission. [19]
In 2005, Prince Harry was criticized for wearing a costume with a swastika armband [20] causing considerable embarrassment to his family. Harry's impromptu costume resembled the Afrika Korps, rather than more political units such as the SS. Writer Moyra Bremner commented on BBC News 24 that no one had stopped the prince wearing the costume. [21]
Alternative hip hop group OFWGKTA uses the swastika symbol and makes references to Nazism in its lyrics. [22] Nazi chic fashion can be seen in the music videos for Madonna's "Justify My Love" (1990), Marilyn Manson's "The Fight Song" (2001) and Lady Gaga's "LoveGame" (2009). [23]
In Japan, World War II is not taught in schools as a battle of political ideologies, but as a conventional war. This type of education treats Hitler and the Nazi Party as charismatic and powerful leaders of countries during wartime, instead of war criminals as elsewhere.[ citation needed ] Uniforms and other imagery related to Nazi Germany are sold in East and South East Asia, where some consider it fashionable.[ citation needed ] Pop groups have dressed in SS-inspired uniforms.
Sometimes in East Asia, for example Japan, Nazi uniforms are used as part of cosplay. [24] [25] Several Japanese products have reused Nazi themes in their artwork, such as the 2010 card game Barbarossa, [26] described as the "softcore Nazi anime porn" with "anime Nazi girls". [27] [28] The game was successful enough to receive an English release in 2013 [29] as well as a stand-alone sequel El Alamein [30] (also released in English). [28] 2019 saw the release of video game Mein Waifu is the Fuhrer, [31] described as a "Nazi-themed anime dating simulator" and inspired by the Japanese art and the visual novel-type of game. [32]
In South Korea, an area generally isolated from Nazi cultural influences during the Nazi era, Time magazine observed in 2000 "an unthinking fascination with the icons and imagery of the Third Reich." [33]
In Indonesia, the SoldatenKaffee, a café featuring Nazi decoration and memorabilia closed in 2013 due to controversies and critiques by international media as well as death threats and hate mail to the owners. The SoldatenKaffee, however, reopened in 2014, the owner claimed that his establishment was never aimed to promote Nazi ideology explaining that Nazism was only seen from a historical perspective in Indonesia. The SoldatenKaffee closed again in 2017 due to moving elsewhere for lack of local demand. [34]
There is an ongoing interest in Thailand in Nazi symbolism, particularly among young people. The fascination with such imagery is considered to be based on a lack of understanding of the Holocaust rather than political leanings or hate crime. [35] [36] [37] [38] [39] [40] A Nazi-themed restaurant in Ubon Ratchathani was opened in 2011 called Hitler Fried Chicken, which gained considerable social media traction after an image of it was posted on Twitter. At this point, the restaurant had already changed its name to H-ler Food and Drink and censored Adolf Hitler's face on its store-front branding. [41]
In 2006, a restaurant named Hitler's Cross was opened in Mumbai, India. It was later renamed after protests by the Indian Jewish community. [42] 'Nazi Collection' Bedspread was launched, by a Mumbai-based home furnishing company in 2007. [43] In 2007, in Gujarat a men's clothing store named Hitler was in the news. After the outrage owners claimed they did not know Adolf Hitler. [44] In 2011, a pool parlour named Hitler's Den was opened in Nagpur. It included the Nazi Swastika and insignia. The Israeli embassy in India expressed displeasure with the naming. Simon Wiesenthal Center, an international Jewish human rights organisation called for the parlour to be renamed but the owners of the establishment refused to rename it. [45]
A clothing store in Karachi, Pakistan called "Hitler Reloaded" is named after Hitler.
The punk subculture includes a diverse and widely known array of music, ideologies, fashion, and other forms of expression, visual art, dance, literature, and film. Largely characterised by anti-establishment views, the promotion of individual freedom, and the DIY ethics, the culture originated from punk rock.
The swastika is a symbol used in various Eurasian religions and cultures, and it is also seen in some African and American ones. In the Western world, it is more widely recognized as a symbol of the German Nazi Party who appropriated it for their party insignia starting in the early 20th century. The appropriation continues with its use by neo-Nazis around the world. The swastika was and continues to be used as a symbol of divinity and spirituality in Indian religions, including Hinduism, Buddhism, and Jainism. It generally takes the form of a cross, the arms of which are of equal length and perpendicular to the adjacent arms, each bent midway at a right angle.
Punk fashion is the clothing, hairstyles, cosmetics, jewellery, and body modifications of the punk counterculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like The Exploited to the dressed-down look of North American hardcore. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement.
The uniforms and insignia of the Schutzstaffel (SS) served to distinguish its Nazi paramilitary ranks between 1925 and 1945 from the ranks of the Wehrmacht, the German state, and the Nazi Party.
Fascist symbolism is the use of certain images and symbols which are designed to represent aspects of fascism. These include national symbols of historical importance, goals, and political policies. The best-known are the fasces, which was the original symbol of fascism, and the swastika of Nazism.
The uniforms and insignia of the Sturmabteilung (SA) were Nazi Party paramilitary ranks and uniforms used by SA stormtroopers from 1921 until the fall of Nazi Germany in 1945. The titles and phrases used by the SA were the basis for paramilitary titles used by several other Nazi paramilitary groups, among them the Schutzstaffel (SS). Early SS ranks were identical to the SA, since the SS was originally considered a sub-organisation of the Sturmabteilung.
Hugo Ferdinand Boss was a German businessman and an early member of the Nazi Party. He was the founder of the fashion house Hugo Boss AG.
A number of political movements have involved their members wearing uniforms, typically as a way of showing their identity in marches and demonstrations. The wearing of political uniforms has tended to be associated with radical political beliefs, typically at the far-right or far-left of politics, and can be used to imply a paramilitary type of organization.
Sex was a boutique run by Vivienne Westwood and her then-partner Malcolm McLaren at 430 King's Road, London between 1974 and 1976. It specialised in clothing that defined the look of the punk movement.
Nazi memorabilia are items produced during the height of Nazism in Germany, particularly the years between 1933 and 1945. Nazi memorabilia includes a variety of objects from the material culture of Nazi Germany, especially those featuring swastikas and other Nazi symbolism and imagery or connected to Nazi propaganda. Examples are military and paramilitary uniforms, insignia, coins and banknotes, medals, flags, daggers, guns, posters, contemporary photos, books, publications, and ephemera.
Nazi exploitation is a subgenre of exploitation film and sexploitation film that involves Nazis committing sex crimes, often as camp or prison overseers during World War II. Most follow the women in prison formula, only relocated to a concentration camp, extermination camp, or Nazi brothel, and with an added emphasis on sadism, gore, and degradation. The most infamous and influential title is a Canadian production, Ilsa, She Wolf of the SS (1974). Its surprise success and that of Salon Kitty and The Night Porter led European filmmakers, mostly in Italy, to produce similar films, with just over a dozen being released over the next few years. Globally exported to both cinema and VHS, the films were critically attacked and heavily censored, and the sub-genre all but vanished by the end of the seventies.
The fashions of the 2000s were often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of both sexes, followed by the retro-inspired indie look later in the decade.
Street style is fashion that is considered to have emerged not from studios, but from the population at large. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and newspapers commonly feature candid photographs of individuals wearing urban, stylish clothing. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion. Street style is different all around the globe.
The German Strafgesetzbuch in section § 86a outlaws use of symbols of "unconstitutional organizations" and terrorism outside the contexts of "art or science, research or teaching". The law does not name the individual symbols to be outlawed, and there is no official exhaustive list. However, the law has primarily been used to suppress fascist, Nazi, communist, Islamic extremist and Russian militarist symbols. The law, adopted during the Cold War, most notably affected the Communist Party of Germany, which was banned as unconstitutional in 1956; the Socialist Reich Party, which was banned in 1952; and several small far-right parties.
Fascist movements gained popularity in many countries in Asia during the 1920s.
Tsagaan Khas is a Mongolian neo-Nazi organisation. It was founded by Ariunbold Altankhuum in the 1990s, amid Mongolia's transition to a market economy and the resulting increase in economic inequality.
Patrol 36 was a neo-Nazi skinhead organization in Israel, consisting of 9 members, led by Eli Bonite, alias "Ely the Nazi". The group's members were Russian immigrants that had Jewish roots aged 16 to 21. According to The Daily Telegraph, the men's families were allowed to settle in Israel under the Law of Return.
Teespring is an American company that operates Spring, a social commerce platform that allows people to create and sell custom products. The company was founded in 2011 by Walker Williams and Evan Stites-Clayton in Providence, Rhode Island. By 2014, the company had raised $55 million in venture capital from Khosla Ventures and Andreessen Horowitz. In 2018 Spring launched its merchandise shelf integration in partnership with YouTube, enabling creators to sell their products directly below video content, and expanded this business model with similar integrations for Twitch, Instagram, TikTok, etc. in the years following. Over the past few years, Teespring has had to make significant reforms to its safety operations in response to criticism over apparel that promoted violence and racist messaging. In 2019 Chris Lamontagne became CEO of Spring. In 2021, Teespring was rebranded as Spring.
Communist chic are elements of popular culture such as fashion and commodities based on communist symbols and other things associated with Marxism, Leninism, socialism and communism. Typical examples are T-shirts and other memorabilia with Alberto Korda's iconic photo of Che Guevara.