The three-martini lunch or noontime three-martini is a term used in the United States to describe a leisurely, indulgent lunch enjoyed by businesspeople or lawyers.It refers to a common belief that many people in the above-mentioned professions have enough leisure time and wherewithal to consume more than one martini during the work day. The 3-martini lunch became particularly identified in popular culture with Madison Avenue advertising executives in the 1960s and 1970s, who supposedly became more creative after such lunchtime libations.
The term is sometimes used in political debates on tax deductability of business meals in the USA.
The three-martini lunch is no longer common practice for several reasons, including the implementation of "fitness for duty" programs by numerous companies, the decreased tolerance of alcohol use,a general decrease in available leisure time for business executives and an increase in the size of the martini.
President John F. Kennedy called for a crackdown on such tax breaks in 1961, but nothing was done at the time.Jimmy Carter condemned the practice during the 1976 presidential campaign. Carter portrayed it as part of the unfairness in the nation's tax laws, claiming that the working class was subsidizing the "$50 martini lunch". A "rich businessman" could write off this type of lunch as a business expense, thereby reducing the cost by his effective tax rate. His opponent, Gerald Ford, in a 1978 speech to the National Restaurant Association, responded with: "The three-martini lunch is the epitome of American efficiency. Where else can you get an earful, a bellyful and a snootful at the same time?"
It was once popular in Washington, D.C. but has declined since the early 1990s.The practice has also been affected by changing views on alcohol consumption, while others have chosen to go with new drinks like the vodka Martini and Cosmopolitan. The cost of some drinks have increased three times faster than the inflation rate.
The entertainment deduction, which includes meals, was reduced to 80 percent in 1987and to 50 percent in 1994.
Comedian George Carlin once commented that the crackdown on the three-martini lunch "shouldn't affect the working man's two-joint coffee break".
A pub, or public house, is an establishment licensed to serve alcoholic drinks for consumption on the premises. The term public house first appeared in the late 17th century, and was used to differentiate private houses from those which were, quite literally, open to the public as 'alehouses', 'taverns' and 'inns'. By Georgian times it had become common parlance, although taverns, as a distinct establishment, had largely ceased to exist by the beginning of the 19th century. Today, pubs have no strict definition, but CAMRA states a pub has four characteristics:
Tequila is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila 65 km (40 mi) northwest of Guadalajara, and in the Jaliscan Highlands of the central western Mexican state of Jalisco.
A tavern is a place of business where people gather to drink alcoholic beverages and be served food, and (historically) where travelers would receive lodging. An inn is a tavern that has a license to put up guests as lodgers. The word derives from the Latin taberna whose original meaning was a shed, workshop, stall, or pub.
A free lunch is the providing of a meal at no cost, usually as a sales enticement to attract customers and increase revenues from other business. It was once a common tradition in saloons and taverns in many places in the United States, with the phrase appearing in U.S. literature from about 1870 to the 1920s. These establishments included a "free" lunch, which varied from rudimentary to quite elaborate, with the purchase of at least one drink. These free lunches were typically worth far more than the price of a single drink. The saloon-keeper relied on the expectation that most customers would buy more than one drink, and that the practice would build patronage for other times of day.
Mothers Against Drunk Driving (MADD) is a nonprofit organization in the United States, Canada and Brazil that seeks to stop drunk driving, support those affected by drunk driving, prevent underage drinking, and strive for stricter impaired driving policy, whether that impairment is caused by alcohol or any other drug. The Irving, Texas–based organization was founded on September 5, 1980, in California by Candace Lightner after her 13-year-old daughter, Cari, was killed by a drunk driver. There is at least one MADD office in every state of the United States and at least one in each province of Canada. These offices offer victim services and many resources involving alcohol safety. MADD has claimed that drunk driving has been reduced by half since its founding.
Apéritifs and digestifs are drinks, typically alcoholic, that are normally served before (apéritif) or after (digestif) a meal.
The Richard B. Russell National School Lunch Act is a 1946 United States federal law that created the National School Lunch Program (NSLP) to provide low-cost or free school lunch meals to qualified students through subsidies to schools. The program was established as a way to prop up food prices by absorbing farm surpluses, while at the same time providing food to school age children. It was named after Richard Russell, Jr., signed into law by President Harry S. Truman in 1946, and entered the federal government into schools dietary programs on June 4, 1946.
In restaurant terminology a table d'hôte menu is a menu where multi-course meals with only a few choices are charged at a fixed total price. Such a menu may be called prix fixe. The terms set meal and set menu are also used. The cutlery on the table may also already be set for all of the courses.
A school meal or school lunch is a meal provided to students and sometimes teachers at a school, typically in the middle or beginning of the school day. Countries around the world offer various kinds of school meal programs. Each week day, millions of children from all standards and grades receive meals at their respective schools. School meals in twelve or more countries provide high-energy food with high nutritional values either free or at economical rates.
An airline meal, airline food, or in-flight meal is a meal served to passengers on board a commercial airliner. These meals are prepared by specialist airline catering services and normally served to passengers using an airline service trolley.
Alcohol Justice is a San Rafael, California-based non-profit advocacy, research and policy organization describing itself as "the industry watchdog." The Marin Institute was renamed and re-branded as Alcohol Justice in 2011; it was originally named The Marin Institute for the Prevention of Alcohol and Other Drug Problems.
The Bronx is a cocktail. It is essentially a Perfect Martini with orange juice added. It was ranked number three in "The World's 10 Most Famous Cocktails in 1934" behind the Martini (#1) and the Manhattan (#2). In the movie "The Thin Man" 1934, the lead actor compared the methods for shaking the Manhattan, Bronx, And Martini.
The Vesper or Vesper Martini is a cocktail that was originally made of gin, vodka, and Kina Lillet. The formulations of its ingredients have changed since its original publication in print, and so some modern bartenders have created new versions which attempt to more closely mimic the original taste.
Alcoholic drinks in Sweden are as common as in most of the western world. Sweden is historically part of the vodka belt, with high consumption of distilled drinks and binge drinking, but during the later half of the 20th century, habits are more harmonized with western Europe, with increasing popularity of wine and weekday drinking. Wine is now also grown and produced in several parts of Sweden and the southernmost region of Skåne is turning into a hub experiencing a strong growth in number of active vineyards.
Merienda is a light meal in southern Europe, particularly Spain, Portugal, Andorra (berenar) and Italy (merenda), as well as Hispanic America, the Philippines and Morocco and Brazil. Usually taken in the afternoon or for brunch, it fills in the meal gap between the noontime meal and the evening meal, being the equivalent of afternoon tea in the English-speaking world; or between breakfast and lunch. It is a simple meal that often consists of a piece of fruit, cookies, yogurt, and other snacks paired with juice, hot chocolate, coffee, spirits, or other beverages.
A break at work is a period of time during a shift in which an employee is allowed to take time off from their job. It is a type of downtime. There are different types of breaks, and depending on the length and the employer's policies, the break may or may not be paid.
Lunch, an abbreviation for luncheon, is a meal eaten around midday. During the 20th century, the meaning gradually narrowed to a meal eaten midday. Lunch is commonly the second meal of the day, after breakfast. The meal varies in size depending on the culture, and significant variations exist in different areas of the world.
Abstinence is a self-enforced restraint from indulging in bodily activities that are widely experienced as giving pleasure. Most frequently, the term refers to sexual abstinence, but it can also mean abstinence from alcohol, drugs, or food.
The following outline is provided as an overview of and topical guide to cuisines: