Type of site
|Current status||Closed, July, 2018|
Thunderclap was a platform that let individuals and companies rally people together to spread a message. The site used a model similar to crowdfunding sites such as Kickstarter, in that if the campaign did not meet its desired number of supporters in the given time frame, the organizer receives none of the donations. This was referred to as "crowdspeaking", as Thunderclap and its rival site Daycause use the same terminology.Backers are required to copy the original message in tweets or social media posts. In August 2018, Facebook revoked Thunderclap's ability to post onto Facebook, making Thunderclap unsustainable to operate. Thunderclap announced that it would be shutting down in September 2018, along with Daycause. The closure came after Facebook changed its terms of service, blocking external apps from posting content.
Thunderclap was owned by De-De, a New York City-based product development studio, which was backed by Australian advertising executive David Droga.Site founder David Cascino said that the idea for the site came to him when he saw how an Occupy Wall Street protester's speech was amplified by the crowd repeating the speech verbatim.
Campaigns included activism, fundraising, films, creative projects, and product launches. Thunderclap campaigns had been run by the White House, Major League Baseball, People magazine , Levi's, Durex, Toms Shoes, Sony Pictures, the Discovery Channel, Mozilla, BBC, and United Nations.
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Social media are interactive digitally-mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks. While challenges to the definition of social media arise due to the broad variety of stand-alone and built-in social-media services currently available, there are some common features:
Facebook is an American online social media and social networking service based in Menlo Park, California, and a flagship service of the namesake company Facebook, Inc. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.
Mobile social networking (MSN) is social networking where individuals with similar interests converse and connect with one another through their mobile phone and/or tablet. Much like web-based social networking, mobile social networking occurs in virtual communities.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Twitter is an American microblogging and social networking service on which users post and interact with messages known as "tweets". Registered users can post, like and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or its mobile-device application software ("app"). Twitter, Inc. is based in San Francisco, California, and has more than 25 offices around the world. Tweets were originally restricted to 140 characters, but was doubled to 280 for non-CJK languages in November 2017. Audio and video tweets remain limited to 140 seconds for most accounts.
Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in.
Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content. Klout launched in 2008.
Kik Messenger, commonly called Kik, is a freeware instant messaging mobile app from the Canadian company Kik Interactive, available free of charge on iOS and Android operating systems. It uses a smartphone's data plan or Wi-Fi to transmit and receive messages, photos, videos, sketches, mobile web pages, and other content after users register a username. Kik is known for its features preserving users' anonymity, such as allowing users to register without the need to provide a telephone number or valid email address. However, the application does not employ end-to-end encryption, and the company also logs user IP addresses, which could be used to determine the user's ISP and approximate location. This information, as well as "reported" conversations are regularly surrendered upon request by law enforcement organizations, sometimes without the need for a court order.
Censorship of Twitter refers to Internet censorship by governments that block access to Twitter, or censorship by Twitter itself. Twitter censorship also includes governmental notice and take down requests to Twitter, which Twitter enforces in accordance with its Terms of Service when a government or authority submits a valid removal request to Twitter indicating that specific content is illegal in their jurisdiction.
Social media and television broadcasting have a number of connections and interrelationships. In the 2010s, social media technologies and websites allow for television shows to be accessed online on a range of desktop and mobile computer devices, smartphones and smart TVs. As well, online users can use social media websites to share digital video clips or excerpts from TV shows with fellow fans or even share an entire show online. Many social media websites enable users to post online comments on the programs—both negative and positive—in a variety of ways. Viewers can actively participate while watching a TV program by posting comments online, and have their interactions viewed and responded to in real time by other viewers. Technologies such as smartphones, tablets, and laptop computers allow viewers to watch downloaded digital files of TV shows or "stream" digital files of TV shows on a range of devices, both in the home and while on the go. In the 2010s, some television producers and broadcasters are encouraging active social media participation by viewers by posting "hashtags" on the TV screen during shows; these hashtags enable viewers to post online comments about the show, which may either be read by other social media users, or even, in some cases, displayed on the screen.
Stop Cyberbullying Day is an international awareness day launched by The Cybersmile Foundation on 17 June 2012, taking place on the third Friday of June annually. The day encourages people from around the world to show their commitment toward a truly inclusive and diverse online environment for all, without fear of personal threats, harassment or abuse.
Hashtag activism is a term coined by media outlets which refers to the use of Twitter's hashtags for Internet activism. The term can also be used to refer to the act of showing support for a cause through a like, share, etc. on any social media platform, such as Facebook or Twitter. The point of hashtag activism is arguably to share certain issues with one's friends and followers in the hopes that they will also share the same information. This leads to a widespread discussion and allows for change to occur. However, hashtags have also been used to debate and make people aware of social and political issues. They can be seen as a way to help or start a revolution by increasing the number of supporters from across the world who have not been in contact with the issue. It allows people to discuss and comment around one hashtag. Hashtag activism is a way to expand the usage of communication and make it democratic in a way that everyone has a way to express their opinions. Especially it provides an important platform for historically disenfranchised populations, enabling them to communicate, mobilize and advocate on topics less visible in mainstream media.
Twitter Amplify is a video advertising product that Twitter launched for media companies and consumer brands in May 2013. The product gives broadcasters the opportunity to publish real-time in-tweet video clips that are accompanied by pre-roll or post-roll advertisements. It is Twitter's major initiative in social television, designed to enhance the user experience with premium and timely TV highlights, enable broadcasters to reach new audiences and provide brands with a cross-platform tool for reaching the social conversation around major events.
Crowdpac is a for-profit website founded in 2014, with the purpose of helping unknown Democrat political outsiders raise money and run for office, and to track political data from across the United States. While it was originally marketed as a non-partisan political fundraising site, the platform is currently only open for fundraising to select political ideologies.
Online hate speech is a type of speech that takes place online with the purpose of attacking a person or a group based on their race, religion, ethnic origin, sexual orientation, disability, or gender.
Deplatforming, also known as no-platforming, is a form of political activism or prior restraint by an individual, group, or organization with the goal of shutting down controversial speakers or speech, or denying them access to a venue in which to express their opinion. Tactics used to achieve this goal among community groups include direct action and Internet activism.
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