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Tim Girvin is a calligrapher, illustrator, writer, public speaker and photographer.
He is an award-winning[ citation needed ] American designer [1] concentrating on branding and packaging design. His company, Girvin | Strategic Branding and Design, was founded in 1977. It is now called Girvin.
A designer is a person who makes designs for objects. A fashion designer designs clothing, a web designer designs web pages, and an automobile designer designs automobiles. In each case, the designer works with the help of a technician or engineer who understands deeper level concepts of manufacturing and engineering, and the designer themself is largely confined to work at a surface level.
A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
His work is uniquely diversified. The practice revolves around Girvin's thinking about branding as aligning strategy with storytelling, emotional content with tactical planning and experience design integration.
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view.
Creative offerings range from motion picture brand development—being responsible for several hundred cinema identity programs including The Matrix brandmarks, to the website design of the Encyclopædia Britannica, and the physical design of the new Microsoft museum, restaurants, shops and related experience design programs.
The Matrix is a 1999 science fiction action film written and directed by The Wachowskis and starring Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss, Hugo Weaving, and Joe Pantoliano. It depicts a dystopian future in which humanity is unknowingly trapped inside a simulated reality called the Matrix, created by thought-capable machines to control humans while using their bodies as an energy source. Hacker and computer programmer Neo learns this truth and "is drawn into a rebellion against the machines", which involves other people who have been freed from the Matrix.
The Encyclopædia Britannica, formerly published by Encyclopædia Britannica, Inc., is a general knowledge English-language encyclopaedia. It was written by about 100 full-time editors and more than 4,000 contributors. The 2010 version of the 15th edition, which spans 32 volumes and 32,640 pages, was the last printed edition.
Microsoft Corporation (MS) is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. As of 2016, it is the world's largest software maker by revenue, and one of the world's most valuable companies. The word "Microsoft" is a portmanteau of "microcomputer" and "software". Microsoft is ranked No. 30 in the 2018 Fortune 500 rankings of the largest United States corporations by total revenue.
As a strategist, writer and charrette leader, Tim Girvin actively directs many of the firm's creative projects. The firm's principles have been in practice for more than 30 years, Girvin's size has ranged from the founding in the 70s with only several people, to well over 80 employees in the 90s, to a current size of more than 22 creatives, in NYC and Seattle, along with an alliance in Tokyo.
A charrette, often Anglicized to charette or charet and sometimes called a design charrette, is an intense period of design or planning activity.
The City of New York, usually called either New York City (NYC) or simply New York (NY), is the most populous city in the United States and thus also in the state of New York. With an estimated 2017 population of 8,622,698 distributed over a land area of about 302.6 square miles (784 km2), New York is also the most densely populated major city in the United States. Located at the southern tip of the state of New York, the city is the center of the New York metropolitan area, the largest metropolitan area in the world by urban landmass and one of the world's most populous megacities, with an estimated 20,320,876 people in its 2017 Metropolitan Statistical Area and 23,876,155 residents in its Combined Statistical Area. A global power city, New York City has been described as the cultural, financial, and media capital of the world, and exerts a significant impact upon commerce, entertainment, research, technology, education, politics, tourism, art, fashion, and sports. The city's fast pace has inspired the term New York minute. Home to the headquarters of the United Nations, New York is an important center for international diplomacy.
Seattle is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With an estimated 730,000 residents as of 2018, Seattle is the largest city in both the state of Washington and the Pacific Northwest region of North America. According to U.S. Census data released in 2018, the Seattle metropolitan area’s population stands at 3.87 million, and ranks as the 15th largest in the United States. In July 2013, it was the fastest-growing major city in the United States and remained in the Top 5 in May 2015 with an annual growth rate of 2.1%. In July 2016, Seattle was again the fastest-growing major U.S. city, with a 3.1% annual growth rate. Seattle is the northernmost large city in the United States.
Their clients range from startups and incubation brand development offerings, to full-scale integrated strategic branding and design initiatives for clients for Ameristar, Borgata / Echelon, Capezio, CBS, Coca-Cola, Disney, Halekulani hotel, Johnson & Johnson, Jumeirah, Kerzner, Kraft Foods, Nabisco, MGM / Mirage Resorts, Oqyana / Dubai, P&G, Wynn, Yves Saint Laurent and other high-profile clients.
Ameristar Casinos, Inc. was a casino operator based in Paradise, Nevada. It was acquired by Pinnacle Entertainment in 2013. The company had eight properties in seven markets.
Borgata Hotel Casino & Spa is a hotel, casino, and spa in Atlantic City, New Jersey, United States. It is owned and operated by MGM Resorts International. The casino hotel features 2,002 rooms and is the largest hotel in New Jersey. Borgata opened in July 2003 and is the top-grossing casino in Atlantic City.
Capezio is the trade name of Capezio Ballet Makers Inc., a manufacturer of dance shoes, apparel and accessories.
