Tira (cosmetics)

Last updated

Tira
Company type Private
Industry
Founded5 April 2023;2 years ago (2023-04-05)
Founder Isha Ambani
Headquarters
Mumbai, India
Area served
India
Key people
Isha Ambani (Executive Director)
Number of employees
200+ (2023)
Parent Reliance Retail
Website Official website

Tira is an omnichannel beauty retail platform, [1] [2] owned by Reliance Retail, a subsidiary of Reliance Industries. [3] It is headed by Isha Ambani, who serves as the executive director and is the daughter of Mukesh Ambani. [4] [5] [6]

History

In October 2022, Business Standard reported that Reliance Retail was planning to launch a beauty platform under the name ‘Tira Beauty’. [7] [8] [9]

In February 2023, Reliance Retail launched Tira as an e-commerce platform, with an app, a website, and a 4,300 sq ft store at Jio World Drive in Mumbai. [10] The app became operational in over 100 cities. [1] [11] [2]

In September 2023, South Korean beauty and cosmetics conglomerate Amorepacific Corp formed a partnership with Reliance Retail. [12] [13] Tira later added stores in Bangalore, Pune, [14] Mumbai, New Delhi, Hyderabad, and Chennai. [15]

See also

References

  1. 1 2 Dhanrajani, Rachna Manojkumar (13 April 2023). "How is Reliance's beauty platform Tira different from Nykaa?". Business Today. Retrieved 12 March 2024.
  2. 1 2 Bhatia, Vinita (1 May 2023). "Outlook Business". Outlook Business. Retrieved 12 March 2024.
  3. ↑ "Ambani's Reliance partners Sephora for India in latest beauty push". Reuters .
  4. ↑ "With the launch of Reliance' beauty brand 'Tira', here's all about Isha Ambani's leadership role; know how she is breaking the gender gap and spearheading Reliance's success". The Financial Express. 17 September 2023. Retrieved 12 March 2024.
  5. ↑ Shashidhar, Ajit (2 June 2023). "After Tira, Reliance is piloting Blush Lace, a beauty-cum-lingerie format for masses". fortuneindia.com. Retrieved 12 March 2024.
  6. ↑ Sampath, Vineetha (13 April 2023). "Reliance's Tira is unlikely to outshine Nykaa, at least for now". mint. Retrieved 12 March 2024.
  7. ↑ "Arvind Fashions to sell Sephora retail division to Reliance for Rs 99.02 cr". Business Standard.
  8. ↑ "Reliance Retail in beauty, personal care biz with Tira". mint. 6 April 2023. Retrieved 12 March 2024.
  9. ↑ "Reliance Retail launches omni-channel beauty retail platform Tira for beauty products". CNBCTV18. 5 April 2023. Retrieved 10 April 2024.
  10. ↑ "Reliance Retail takes on Nykaa, launches omni-channel beauty product platform Tira". The Economic Times. 18 April 2023. ISSN   0013-0389 . Retrieved 12 March 2024.
  11. ↑ Krishnan, Janaki (5 April 2023). "Reliance Retail launches first beauty store Tira in Mumbai, plans to expand across 100 cities". BusinessLine. Retrieved 12 March 2024.
  12. ↑ Sen, Sesa (18 September 2023). "Korean Cosmetics Giant Amorepacific Partners With Reliance's Tira For Expansion". NDTV Profit. Retrieved 12 March 2024.
  13. ↑ "How Reliance-owned beauty retail platform Tira competing with rival brands, ET NOW explains". The Economic Times. 18 April 2023. Retrieved 12 March 2024.
  14. ↑ Sarkar, Gargi (6 May 2023). "How Reliance's Tira Could Snatch Nykaa's Beauty Crown In India". Inc42 Media. Retrieved 12 March 2024.
  15. ↑ Anupam, Suprita (25 July 2023). "Nykaa Faces Uphill Beauty Battle: Can It Fight Off Tata CLiQ And Reliance Tira?". Inc42 Media. Retrieved 12 March 2024.
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