Tira (cosmetics)

Last updated
Tira
Company type Private
Industry
FoundedApril 5, 2023;14 months ago (2023-04-05)
Founder Isha Ambani
Headquarters
Mumbai, India
Area served
India
Key people
Isha Ambani (executive director)
Number of employees
200+ (2023)
Parent Reliance Retail
Website Official website

Tira is an omnichannel beauty retail platform, [1] [2] owned by Reliance Retail, a subsidiary of Reliance Industries. [3] It is headed by Isha Ambani, who serves as the executive director and is the daughter of Mukesh Ambani. [4] [5] [6]

Contents

History

In October 2022, Business Standard reported that Reliance Retail was planning to launch a beauty platform under the name ‘Tira Beauty’. [7] [8] The name tira was inspired by the goddess Rati, who symbolizes love, passion and beauty. [9]

In February 2023, Reliance Retail launched Tira as an e-commerce platform, with an app, a website, and a 4,300 sq ft store at Jio World Drive in Mumbai. [10] The app became operational in over 100 cities. [1] [11] [2]

In September 2023, South Korean beauty and cosmetics conglomerate Amorepacific Corp formed a partnership with Reliance Retail. [12] [13] Tira later added stores in Bangalore, Pune, [14] Mumbai, New Delhi, Hyderabad, and Chennai. [15]

Campaign

Tira launched its first campaign, titled 'For Every You,' with Kareena Kapoor Khan, Kiara Advani, and Suhana Khan. [16]

See also

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References

  1. 1 2 Dhanrajani, Rachna Manojkumar (2023-04-13). "How is Reliance's beauty platform Tira different from Nykaa?". Business Today. Retrieved 2024-03-12.
  2. 1 2 Bhatia, Vinita (1 May 2023). "Outlook Business". Outlook Business. Retrieved 2024-03-12.
  3. ↑ "Ambani's Reliance partners Sephora for India in latest beauty push". Reuters .
  4. ↑ "With the launch of Reliance' beauty brand 'Tira', here's all about Isha Ambani's leadership role; know how she is breaking the gender gap and spearheading Reliance's success". Financialexpress. 2023-09-17. Retrieved 2024-03-12.
  5. ↑ Shashidhar, Ajit (2023-06-02). "After Tira, Reliance is piloting Blush Lace, a beauty-cum-lingerie format for masses". www.fortuneindia.com. Retrieved 2024-03-12.
  6. ↑ Sampath, Vineetha (2023-04-13). "Reliance's Tira is unlikely to outshine Nykaa, at least for now". mint. Retrieved 2024-03-12.
  7. ↑ "Arvind Fashions to sell Sephora retail division to Reliance for Rs 99.02 cr". Business Standard.
  8. ↑ "Reliance Retail in beauty, personal care biz with Tira". mint. 2023-04-06. Retrieved 2024-03-12.
  9. ↑ "Reliance Retail launches omni-channel beauty retail platform Tira for beauty products". CNBCTV18. 2023-04-05. Retrieved 2024-04-10.
  10. ↑ "Reliance Retail takes on Nykaa, launches omni-channel beauty product platform Tira". The Economic Times. 2023-04-18. ISSN   0013-0389 . Retrieved 2024-03-12.
  11. ↑ Krishnan, Janaki (2023-04-05). "Reliance Retail launches first beauty store Tira in Mumbai, plans to expand across 100 cities". BusinessLine. Retrieved 2024-03-12.
  12. ↑ Sen, Sesa (2023-09-18). "Korean Cosmetics Giant Amorepacific Partners With Reliance's Tira For Expansion". NDTV Profit. Retrieved 2024-03-12.
  13. ↑ "How Reliance-owned beauty retail platform Tira competing with rival brands, ET NOW explains". The Economic Times. 2023-04-18. Retrieved 2024-03-12.
  14. ↑ Sarkar, Gargi (2023-05-06). "How Reliance's Tira Could Snatch Nykaa's Beauty Crown In India". Inc42 Media. Retrieved 2024-03-12.
  15. ↑ Anupam, Suprita (2023-07-25). "Nykaa Faces Uphill Beauty Battle: Can It Fight Off Tata CLiQ And Reliance Tira?". Inc42 Media. Retrieved 2024-03-12.
  16. ↑ "As Tira Beauty announces Kareena Kapoor Khan, Kiara Advani, and Suhana Khan as the faces of their latest campaign, Vogue chats with the trio". Vogue India. 2023-09-01. Retrieved 2024-03-12.
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