Total Immersion (augmented reality)

Last updated
Total Immersion
IndustryTechnology, Software, Developer platforms
Founded Aubervilliers, Paris, France, (1999)
Headquarters
Area served
Worldwide
Key people
Bruno Uzzan (CEO)
ProductsD’Fusion Suite, D’Fusion For Adobe Flash, D’Fusion
Number of employees
90 [1]
Website www.t-immersion.com

Total Immersion was an augmented reality company based in Suresnes, France. [2] The company maintained offices in Europe, North America, and Asia and became defunct in 2014.

Contents

History

Total Immersion was founded in 1999 in Aubervilliers, France by current CEO, Bruno Uzzan, and former general director Valentin Lefèvre. Their headquarters were in Suresnes, France. As the company grew, Total Immersion established their first international office in San Francisco, California in the United States. After settling their American branch closer to clientele in Los Angeles, [3] they had offices in London, Hong Kong, and Tokyo with over 90 employees [4] in their 5 international offices. The company quietly went defunct in 2014 after a supposed intellectual property sale by CEO Bruno Uzzan.

The Augmented Reality symbol created for the entire community of AR users AR LOGO 2.jpg
The Augmented Reality symbol created for the entire community of AR users

Press

Community: In June 2010 it was announced at the very first Augmented Reality convention ever held, that Total Immersion had created a community logo in attempt to urge a creation of shared standards and a communications framework. This collective, participative process was aimed at advancing uniformity and organization in the world of Augmented Reality users so that the technological community and new members could recognize the logo immediately. [5]

Awards

2009
2010
2011
2012

Projects

Total Immersion provided augmented reality projects for the following notable clients:

Related Research Articles

Augmented reality View of the real world with computer-generated supplementary features

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. The overlaid sensory information can be constructive, or destructive. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.

Mixed reality Merging of real and virtual worlds to produce new environments

Mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations, where physical and digital objects co-exist and interact in real time. Mixed reality does not exclusively take place in either the physical world or virtual world, but is a hybrid of augmented reality and virtual reality. To mark the difference: Augmented reality takes place in the physical world, with information or objects added virtually like an overlay; Virtual Reality immerses you in a fully virtual world without the intervention of the physical world.

Immersion (virtual reality) Perception of being physically present in a non-physical world

Immersion into virtual reality (VR) is a perception of being physically present in a non-physical world. The perception is created by surrounding the user of the VR system in images, sound or other stimuli that provide an engrossing total environment.

Wikitude Austrian mobile augmented reality technology provider

Wikitude is a mobile augmented reality (AR) technology provider based in Salzburg, Austria. Founded in 2008, Wikitude initially focused on providing location-based augmented reality experiences through the Wikitude World Browser App. In 2012, the company restructured it's proposition by launching the Wikitude SDK, a development framework utilizing image recognition and tracking, and geolocation technologies.

Unity Technologies American software developer

Unity Software Inc. is a video game software development company based in San Francisco. It was founded in Denmark in 2004 as Over the Edge Entertainment (OTEE) and changed its name in 2007. Unity Technologies is best known for the development of Unity, a licensed game engine used to create video games and other applications. As of 2020, Unity Technologies has undergone significant growth despite reporting financial losses for every year since its founding in 2004.

Vuzix is an American multinational technology firm headquartered in Rochester, New York. Founded in 1997 by Paul Travers, Vuzix is a supplier of wearable display technology, virtual reality and augmented reality. Vuzix manufactures and sells computer display devices and software. Vuzix personal display devices are used for mobile and immersive augmented reality applications, such as 3D gaming, manufacturing training, and military tactical equipment. On January 5, 2015, Intel acquired 30% of Vuzix's stock for $24.8 million.

Metaio GmbH was a privately held augmented reality (AR) company that developed software technology and provided augmented reality solutions. Headquartered in Munich, Germany, with subsidiaries in San Francisco, California, New York City, New York and Dallas, Texas, Metaio provided a software development kit (SDK) for programming PC, web, mobile and custom offline augmented reality applications. Additionally, Metaio was the creator of Junaio, a free mobile AR browser available for Android and iOS devices. On 28 May 2015 it was reported that Metaio was acquired by Apple Inc. for an undisclosed sum.

Zugara

Zugara is an American corporation headquartered in Los Angeles, California, United States that develops and licenses augmented reality software and creates Natural User Interface experiences for brands.

Merchlar is an augmented reality (AR) company based in Montreal, NYC and Paris. It develops mobile applications using AR and VR technology for clients, including: Desjardins Group, Ubisoft, and Mohegan Sun. In addition to its agency, Merchlar has an R&D department that creates patented AR technology.

castAR American technology company

castAR was a Palo Alto-based technology startup company founded in March 2013 by Jeri Ellsworth and Rick Johnson. Its first product was to be the castAR, a pair of augmented reality and virtual reality glasses. castAR was a founding member of the nonprofit Immersive Technology Alliance.

Magic Leap American augmented reality startup

Magic Leap, Inc. is an American startup company that released a head-mounted virtual retinal display, called Magic Leap One, which superimposes 3D computer-generated imagery over real world objects, by "projecting a digital light field into the user's eye", involving technologies potentially suited to applications in augmented reality and computer vision. It is attempting to construct a light-field chip using silicon photonics.

Meta (augmented reality company) Defunct Silicon Valley company (2012–2019)

Meta was a company that designed augmented reality products. The company was founded by Meron Gribetz in 2012, based on the "Extramissive spatial imaging digital eye glass" technology invented by Gribetz and Mann originally filed with the US Patent and Trademark office Jan 3, 2013.

uSens, Inc. is a Silicon Valley startup founded in 2014 in San Jose, California. The company's core team includes researchers and developers building interactive and immersive computer-vision tracking solutions. The team has extensive experience in artificial intelligence (AI), computer vision, 3D Human–computer interaction (HCI) technology and augmented reality and virtual reality. uSens has been applying computer vision and AI technologies in AR/VR, Automotive and smartphones. 

DAQRI was an American augmented reality company headquartered in Los Angeles, CA.

Digify Inc. is a subsidiary of GMA New Media founded in 2011, which specializes stand-alone digital and integrated marketing campaigns for mobile, web, and broadcast applications.

Meron Gribetz Israeli technology entrepreneur

Meron Gribetz is an Israeli technology entrepreneur. He was the founder and CEO of Meta, a Silicon Valley technology company that produced augmented reality products. He is currently the CEO and founder of Inner Cosmos, makers of a digital pill designed to re-balance brain networks.

GoMeta is an American software company headquartered in San Diego. The company was founded by Dmitry Shapiro, Sean Thielen, and Jonathan Miller in September 2016. GoMeta's Koji platform lets non-technical individuals create and publish mini apps, progressive web applications that run on all devices and operating systems, and embed inside of social networks and messengers.

Blippar, which was one of the UK's first tech unicorns, specialises in augmented reality (AR) content creation and publishing to smartphones and the web.

Commercial augmented reality (CAR) describes augmented reality (AR) applications that support various B2B (Business-to-Business) and B2C (Business-to-Consumer) commercial activities, particularly for the retail industry. The use of CAR started in 2010 with virtual dressing rooms for E-commerce.

Louis Barry Rosenberg is an American serial technology entrepreneur, writer, scientist, inventor and researcher in the domain of augmented reality, virtual reality and artificial intelligence. Rosenberg is best known as the founder and CEO of Unanimous A.I., Immersion Corporation and other technology companies related to his scientific research. He is also known as a pioneer of early augmented reality technology for his research conducted for the U.S. Air Force in early 1990s. Rosenberg is the author of numerous scientific publications with an h-index of 128.

References

  1. Dean Takahashi, "Total Immersion shows off cool new augmented reality game platform", "Games Beat", February 27, 2012
  2. "Total Immersion Private Company Information" . Retrieved 2010-12-28.
  3. Bejamin F. Kuo, Interview with Bruno Uzzan, CEO of Total Immersion, "SocalTech.com" October 29, 2008
  4. Dean Takahashi, "Total Immersion shows off cool new augmented reality game platform", "Games Beat", February 27, 2012
  5. "Total Immersion Calls on Industry to Embrace Standards in AR, Unveils AR+ Logo to Provide Clear Identity for AR Solutions", t-immersion blog, June 3, 2010
  6. "Total Immersion and Nathan Awarded as Best Innovative Cultural Product 2009 for Dokeo AR Kid Encyclopedia by LSA Magazine", Total Immersion Blog, December 10, 2009
  7. "IVCA Awards 2010, sponsored by drpgroup - Winners Announced! - IVCA". Archived from the original on 2010-11-15. Retrieved 2010-12-06.
  8. "Total Immersion won a Mobile Video Days Award in category Best Augmented Reality Application", Total Immersion Blog, January 28, 2010
  9. "Spikes Asia Festival of Creativity".
  10. Nicolas Bapst,"Volkswagen Augmented Reality Experience Awarded" "Total Immersion Blog", April 3, 2012