Total Immersion (augmented reality)

Last updated
Total Immersion
Company type Private company
IndustrySoftware
Founded1999 (1999) in Aubervilliers, Paris, France
Headquarters,
Area served
Worldwide
Key people
Bruno Uzzan (CEO)
ProductsDeveloper platforms, D’Fusion Suite, D’Fusion For Adobe Flash, D’Fusion,
Number of employees
90 [1]  (2012)
Website www.t-immersion.com

Total Immersion was a French augmented reality company based in Suresnes. [2] The company maintained offices in Europe, North America, and Asia. The company became defunct in 2014.

Contents

History

Total Immersion was founded in 1999 in Aubervilliers, France, by Bruno Uzzan, who became its CEO, and Valentin Lefèvre, who was its former general director. Their headquarters were in Suresnes, France.

As the company grew, Total Immersion established its first international office in San Francisco, California, in the United States. They later relocated their American branch closer to their clientele in Los Angeles. They also opened offices in London, Hong Kong, and Tokyo, with over 90 employees across their 5 international offices. [3] [4]

The Augmented Reality symbol created for the entire community of AR users AR LOGO 2.jpg
The Augmented Reality symbol created for the entire community of AR users

In June 2010, at the very first Augmented Reality convention ever held, it was announced that Total Immersion had created a community logo to encourage the creation of shared standards and a communications framework. This collective, participative process aimed to advance uniformity and organization among Augmented Reality users so that the technological community and new members could recognize the logo immediately. [5]

The company quietly went defunct in 2014 after a supposed sale of its intellectual property by CEO Bruno Uzzan.

Recognition

In 2009, the company was awarded the "Best Web-Based Augmented Reality Demo" & "Best Innovative Cultural Product" by Augmented Planet for Dokeo Augmented Reality Children’s Encyclopedia [6]

In 2010, the company was awarded the Silver Award for Statoil Event, presented by Jack Morton Experiential Digital Events at the IVCA Awards. [7] It was also awarded the "Best Technological Innovation in e-marketing" & "Best Augmented Reality Application Award" at the Mobile Video Days Awards. [8]

In 2011, the company was the eCommerce Award Winner for best digital innovation product: ATOL TryLive, bringing together “Physical and Digital” to let consumers try online glasses on live client faces, improving the consumer shopping experience. It also won the "Best Use of Print", Bronze Award for Scirroco Cup Campaign, Ogilvy Beijing for Volkswagen at Media Lions Cannes Film Festival [9]

In 2012, the company won the Phénix Bronze Award from the Union of Announcers for the Volkswagen Augmented Reality Application. [10]

Projects

Total Immersion provided augmented reality projects for the following notable clients:

References

  1. Dean Takahashi, "Total Immersion shows off cool new augmented reality game platform", "Games Beat", February 27, 2012
  2. "Total Immersion Private Company Information". Archived from the original on November 8, 2009. Retrieved 2010-12-28.
  3. Bejamin F. Kuo, Interview with Bruno Uzzan, CEO of Total Immersion, "SocalTech.com" October 29, 2008
  4. Dean Takahashi, "Total Immersion shows off cool new augmented reality game platform", "Games Beat", February 27, 2012
  5. "Total Immersion Calls on Industry to Embrace Standards in AR, Unveils AR+ Logo to Provide Clear Identity for AR Solutions", t-immersion blog, June 3, 2010
  6. "Total Immersion and Nathan Awarded as Best Innovative Cultural Product 2009 for Dokeo AR Kid Encyclopedia by LSA Magazine", Total Immersion Blog, December 10, 2009
  7. "IVCA Awards 2010, sponsored by drpgroup - Winners Announced! - IVCA". Archived from the original on 2010-11-15. Retrieved 2010-12-06.
  8. "Total Immersion won a Mobile Video Days Award in category Best Augmented Reality Application", Total Immersion Blog, January 28, 2010
  9. "Spikes Asia Festival of Creativity".
  10. Nicolas Bapst,"Volkswagen Augmented Reality Experience Awarded" "Total Immersion Blog", April 3, 2012